Outbound Sales

  • Who Owns Teleprospecting?

    … infographic, courtesy of MonsterConnect, to learn: Traits of low-conversion programs Spotting Marketing-Sales dysfunctions The right mix for high-converting, Marketing-Sales partnerships Who should be in charge of lead gen & nurturing Stop the tug of war between Marketing and Sales, and make both teams winners. © 2015 DK New Media. …

    Jenn Lisak/ Marketing Technology Blog- 8 readers -
  • Understanding Demand Generation vs Lead Generation

    … Marketers often exchange the terms demand generation (demand gen) for lead generation (lead gen), but they’re not the same strategies. Companies with dedicated sales teams can deploy both strategies simultaneously. Companies often have an inbound sales team to respond to demand generated sales requests and outbound sales teams to engage in those…

    Douglas Karr/ Marketing Technology Blog- 22 readers -