• The Customer Journey and Optimove Retention Automation

    … growing its presence in the United States with the recent relocation of co-founder and CEO Pini Yakuel to the New York office. The company has already won US customers in verticals such as e-retail (LuckyVitamin, eBags, Freshly.com), social gaming (Zynga, Scopely, Caesar’s Interactive Entertainment), sports betting (BetAmerica) and digital services (Outbrain, Gett). © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • Are We Really Headed Toward a World Without Ads?

    … it? Red Bull and other brands would surely say yes. But other marketers might want to proceed with caution and question whether the myth of an ad-free future is just that—a myth. Greg Pritchard is the senior vice president of business development at in-image advertising platform GumGum. Image courtesy of Shutterstock. …

    AllTwitterin Social YouTube- 11 readers -
  • Yahoo Recommends Gaining Steam Among Top Publishers

    … that while Yahoo is still a minor player compared to Outbrain and Taboola, it’s gaining traction among the top 1,000 sites indexed by Alexa. You can see that while overall, Yahoo Recommends has a 1.5 percent market share in the content recommendation space, their highest penetration comes at the top. CNet, Business Insider, The Verge and CBS News are some…

    Justin Lafferty/ Inside Facebook- 18 readers -
  • Make Money Blogging Using the Top 4 Contextual Ad Networks

    … LiveTags that you could simply set and forget on your email campaign. You can sell your items through the ads that will appear on the email or you can get other ads to appear and earn money from them. Outbrain Ad type: Sponsored content network How much can you earn: “$0.37-$1.12 per thousand pageviews to publishers” Outbrain allows blog owners…

    Christopher Jan Benitez/ The Blog Herald- 9 readers -
  • Damn It, Native Advertising, Grow Up Already

    … Content Promotion, Executive's Corner, Native Advertising, Paid Media What’s one of the biggest complaints you hear about native advertising and content discovery specifically? The raunchy images and click-bait headlines, right? How many times have you read an article only to get to the end to be confronted with content “recommendations…

    Chad Pollitt/ Relevance- 21 readers -
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