Outbrain

  • The Customer Journey and Optimove Retention Automation

    … One of the fascinating, more advanced technologies I got to see at the IRCE was Optimove. Optimove is web-based software used by customer marketers and retention experts to grow their online businesses through their existing customers. The software combines the art of marketing with the science of data to help companies maximize customer…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • Are We Really Headed Toward a World Without Ads?

    … The future of media, if you believe Shane Smith, is destined to be increasingly free of traditional advertising—and, therefore, much more about branded content. “Young people have grown up with ad-free content,” the Vice Media co-founder and CEO said in a recent conversation with Unilever marketing and communications chief Keith Weed, “and so…

    AllTwitterin Social YouTube- 12 readers -
  • Yahoo Recommends Gaining Steam Among Top Publishers

    … In September, Yahoo launched Yahoo Recommends, a content recommendation tool for publishers to keep readers on site. How successful has it been? According to Datanyze, adoption of the Yahoo Recommends platform is growing and the company is targeting top publishers. Datanyze, which tracks activity for roughly 25 million websites, found…

    Justin Lafferty/ Inside Facebook- 19 readers -
  • The CPC for Paid Content Distribution Is Cheapest in Q1. Here’s Why

    …. As Weatherhead urges, “Now is the time to start gaining momentum, growing your audience, and driving up engagement.” For more on paid social distribution, refer to our series of playbooks on the best Twitter campaigns for your marketing needs, hyper-targeting with sponsored Facebook posts, boosting your thought leadership on LinkedIn, and how to grow an audience through Outbrain—one of the least expensive and most popular options out there, and, evidently, never cheaper to use than right now. Related…

    Amanda Walgrove/ The Content Strategistin Content Facebook Twitter- 13 readers -
  • Make Money Blogging Using the Top 4 Contextual Ad Networks

    … online sites like CNN and Slate. By setting a daily budget that will determine the cap on the frequency that your post is clicked on from other sites. Questions: What are your experiences in using contextual ads to earn a living through blogging? What are the other ad networks not mentioned above? More on contextual ads: Alternatives to Contextual Advertising On A Blog Using Contextual Advertising On Your Blog (Part III) The post Make Money Blogging Using the Top 4 Contextual Ad Networks appeared first on The Blog Herald. …

    Christopher Jan Benitez/ The Blog Herald- 10 readers -
  • Damn It, Native Advertising, Grow Up Already

    … Content Promotion, Executive's Corner, Native Advertising, Paid Media What’s one of the biggest complaints you hear about native advertising and content discovery specifically? The raunchy images and click-bait headlines, right? How many times have you read an article only to get to the end to be confronted with content “recommendations…

    Chad Pollitt/ Relevance- 24 readers -
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