Outbrain

  • The Customer Journey and Optimove Retention Automation

    … engagement and lifetime value by automating ever-more personalized and effective retention marketing. The product’s unique combination of technologies include advanced customer modeling, predictive customer analytics, customer hyper-targeting, calendar-based marketing plan management, multi-channel campaign automation, campaign success measurement using…

    Douglas Karr/ Marketing Technology Blog- 66 readers -
  • Are We Really Headed Toward a World Without Ads?

    … distribution, including Contently, Percolate and Keywee, while many of the tools used by traditional media companies–including Facebook promoted posts, content discovery platforms like Outbrain and in-image ad units that promote branded content–can work for “brand publishers,” too. But the bottom line is that in the brave new world of branded content…

    AllTwitterin Social YouTube- 14 readers -
  • Yahoo Recommends Gaining Steam Among Top Publishers

    … that while Yahoo is still a minor player compared to Outbrain and Taboola, it’s gaining traction among the top 1,000 sites indexed by Alexa. You can see that while overall, Yahoo Recommends has a 1.5 percent market share in the content recommendation space, their highest penetration comes at the top. CNet, Business Insider, The Verge and CBS News are some…

    Justin Lafferty/ Inside Facebook- 21 readers -
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