Outbrain

  • The Customer Journey and Optimove Retention Automation

    …), but also has a powerful API which makes it straightforward to integrate Optimove with any in-house or third-party marketing execution platform. An interesting highlight of the product is that everything works around dynamic customer micro-segmentation. The software segments customers daily, based on the data-driven identification of rapidly-changing…

    Douglas Karr/ Marketing Technology Blog- 33 readers -
  • Are We Really Headed Toward a World Without Ads?

    … distribution, including Contently, Percolate and Keywee, while many of the tools used by traditional media companies–including Facebook promoted posts, content discovery platforms like Outbrain and in-image ad units that promote branded content–can work for “brand publishers,” too. But the bottom line is that in the brave new world of branded content…

    AllTwitterin Social YouTube- 12 readers -
  • Yahoo Recommends Gaining Steam Among Top Publishers

    … that while Yahoo is still a minor player compared to Outbrain and Taboola, it’s gaining traction among the top 1,000 sites indexed by Alexa. You can see that while overall, Yahoo Recommends has a 1.5 percent market share in the content recommendation space, their highest penetration comes at the top. CNet, Business Insider, The Verge and CBS News are some…

    Justin Lafferty/ Inside Facebook- 19 readers -
  • Make Money Blogging Using the Top 4 Contextual Ad Networks

    … LiveTags that you could simply set and forget on your email campaign. You can sell your items through the ads that will appear on the email or you can get other ads to appear and earn money from them. Outbrain Ad type: Sponsored content network How much can you earn: “$0.37-$1.12 per thousand pageviews to publishers” Outbrain allows blog owners…

    Christopher Jan Benitez/ The Blog Herald- 11 readers -
  • Damn It, Native Advertising, Grow Up Already

    … to a conversion of some type and optimization would ensue. If content discovery networks dropped their CPC schemes and implemented a Cost Per Engagement (CPE) model instead, marketers, publishers and the networks themselves would be incentivized to deliver actual good content that engages readers and leads to real action. This is how organic channels…

    Chad Pollitt/ Relevance- 25 readers -
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