• While We’re Going After Fake News, How About Ad Scams, Too?

    … is not only aligning itself with such questionable content, but forcing readers to be subjected to clickbait ads or go elsewhere. That’s the wrong approach. Publishers like The Guardian, The Times (U.K.) and The Washington Post have avoided running such ads, although the latter two use paywalls. While such publishers are helping their reputations…

    AllTwitterin Social Facebook How To's- 33 readers -
  • The Customer Journey and Optimove Retention Automation

    … growing its presence in the United States with the recent relocation of co-founder and CEO Pini Yakuel to the New York office. The company has already won US customers in verticals such as e-retail (LuckyVitamin, eBags, Freshly.com), social gaming (Zynga, Scopely, Caesar’s Interactive Entertainment), sports betting (BetAmerica) and digital services (Outbrain, Gett). © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 73 readers -
  • Are We Really Headed Toward a World Without Ads?

    … The future of media, if you believe Shane Smith, is destined to be increasingly free of traditional advertising—and, therefore, much more about branded content. “Young people have grown up with ad-free content,” the Vice Media co-founder and CEO said in a recent conversation with Unilever marketing and communications chief Keith Weed, “and so…

    AllTwitterin Social YouTube- 17 readers -
  • Does the web really need any more content recommendations?

    …’ and help to surface useful content for readers. However, the way it has been implemented by Taboola, Outbrain and others leaves a lot to be desired, and it isn’t making the internet a better place. Far from it. Why content recommendations (mainly) suck The result of the popularity of content recommendation tools is that many publishers have just…

    Graham Charlton/ Search Engine Watchin Content- 16 readers -
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