• While We’re Going After Fake News, How About Ad Scams, Too?

    … is also being overrun with clickbait sites promoted by Outbrain and Taboola that exist to lure readers of legitimate news in order to rack up page views. Between fake ads and clickbait, digital advertising is looking like the Wild West. With no sheriff on the horizon, the responsibility will fall to publishers to improve the ad and media experience…

    AllTwitterin Social Facebook How To's- 34 readers -
  • The Customer Journey and Optimove Retention Automation

    …), but also has a powerful API which makes it straightforward to integrate Optimove with any in-house or third-party marketing execution platform. An interesting highlight of the product is that everything works around dynamic customer micro-segmentation. The software segments customers daily, based on the data-driven identification of rapidly-changing…

    Douglas Karr/ Marketing Technology Blog- 76 readers -
  • Are We Really Headed Toward a World Without Ads?

    … distribution, including Contently, Percolate and Keywee, while many of the tools used by traditional media companies–including Facebook promoted posts, content discovery platforms like Outbrain and in-image ad units that promote branded content–can work for “brand publishers,” too. But the bottom line is that in the brave new world of branded content…

    AllTwitterin Social YouTube- 17 readers -
  • Does the web really need any more content recommendations?

    …’ and help to surface useful content for readers. However, the way it has been implemented by Taboola, Outbrain and others leaves a lot to be desired, and it isn’t making the internet a better place. Far from it. Why content recommendations (mainly) suck The result of the popularity of content recommendation tools is that many publishers have just…

    Graham Charlton/ Search Engine Watchin Content- 16 readers -
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