Outdoor Advertising Campaign

Out-of-home advertising license (OOHOLIC) (or outdoor advertising license) is made up of more than 100 different formats, totaling $6.7 billion in annual revenues in 2012 in the USA. Outdoor advertising is essentially any type of advertising that reaches the consumer while he or she is outside the home. This medium is in contrast with broadcast, print, and Internet advertising.Out of home advertising, therefore, is focused on marketing to consumers when they are "on the go" in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue).
Posts about Outdoor Advertising Campaign
  • Foursquare rolls out first ad campaign

    … in driving app downloads. The primary goal, however, is to drive awareness of the new Foursquare, Glueck said. The company, which has taken over $162 million in funding over its five and half year history, will be conducting brand lift survey via Survey Monkey in order to gauge its effectiveness. Foursquare did not disclose how much it would spend…

    John Mcdermott/ Digidayin Facebook Twitter- 7 readers -
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