Outreach / Pr

  • Find and Reclaim Unlinked Mentions: Link Reclamation Tool

    … A reward for producing great content is winning mentions of your work on authority sites. Ideally, those mentions are attributed back to the source via a link, but often many are not. Here’s a tedious task: Find mentions of your site. Checking if there’s a link back to you. If there’s no link, check if […] The post Find and Reclaim Unlinked…

    SEOgadget- 5 readers -
  • How To Use Social Link Intersect for Quick Linkbuilding Wins

    … a bunch of links pointing at URLs that belong in the /richardbaxterseo/ subfolder over on slideshare. How many of those link to our site, too? What about Twitter? And, as we rebranded a while back now, what about our old Twitter URL? What about our old Facebook URL? If you’re a broken link building / unlinked mentions type of link builder, then there’s…

    Richard Baxter/ SEOgadgetin SEO How To's- 12 readers -
  • Content Strategy Helper Tool – Version 3

    … a few things you can bear in mind when developing your ideas, too: Reformat Simply changing the format of an existing story is enough to generate fresh buzz & interest. Outreach has almost taken care of itself, allowing you to just follow up with the publications, authors etc who covered the original piece. Extend If you’ve spotted a really…

    SEOgadgetin Social Content Google- 22 readers -
  • The Single Best Career Tip You’ll Ever Hear

    … Over the years I’ve been lucky to work with exceptionally talented people all around the planet. I’ve also got some amazing friends, people that I look up to personally (and professionally, even if we don’t share the same careers). I’ve noticed that the people I admire most all tend to share very similar characteristics, and I really enjoy…

    Richard Baxter/ SEOgadget- 8 readers -
  • The Messages Behind Messages

    …”, we went straight back to these people ever so slightly before launch day. With my map in hand, I was able to make a GIF using GifCam, sending it through as a sneak peak into what we were working on and ultimately communicating that the content we had coming up was going to be pretty impressive. This was key to getting the links live within the 3…

    Darren Kingman/ SEOgadgetin Google- 12 readers -
  • Customer Lifetime Value

    … Customer Lifetime Value simply describes how much money a customer is worth to you over the lifetime of their relationship with you. The more technical definition is this: Customer Lifetime Value is the predicted net profit attributed to the entire future relationship with a customer from the time of acquisition. CLV looks to the future…

    Phil Ingram/ SEOgadget- 8 readers -
  • The Basics of Pricing

    … Everything has its price. The key to success is whether your pricing matches the value perceived by your target customers. If it does you are set. If your customers value you more than your price implies, you are throwing money down the drain. If your customers think you are overpriced, then either you are a monopoly, or you don’t actually have…

    Phil Ingram/ SEOgadget- 17 readers -
  • Understanding Customers Through Market Segmentation

    … To sell to your customer, you must know your customer. You cannot solve your customers’ needs if you do not know what they are. You cannot reach your customer and grab their attention if you do not know where to find them. You cannot engage with them with any type of marketing tactic unless you have some understanding of their needs, wants…

    Phil Ingram/ SEOgadget- 17 readers -
  • Explaining your SEO job to your parents

    … by gaining links from other good quality sites back to our own. We do this by creating useful, unique and client relevant content, either in the form of articles, infographics or interactive pieces – a bit like PR. It has to be something that people want to publish, people want to read and that gains exposure to the brand as well as gaining a link back…

    SEOgadgetin SEO EMail- 23 readers -
  • Everything is Marketing

    … If my hair had not fallen out due to natural causes I probably would have pulled it out by now. I set aside a chunk of time every day to read the latest punditry on content marketing, SEO, and other digital topics. Every day I read a statement along the lines of “traditional marketing is dead.” Every day I scream in frustration; silently mind you…

    Phil Ingram/ SEOgadget- 15 readers -
  • Breaking the Bad Habit of Robotic Emails

    … thought what better than to write about the first thing I had to conquer after joining the team. This may sound like a simple fix but it was not an easy thing to do. I had no idea that my method just plain sucked until I was faced with the task of doing really targeted outreach. It was then that I realized my emails just weren’t going to cut it. So…

    SEOgadgetin EMail- 7 readers -
  • An Additional Touch to Outreach and Sales

    … There is one thing I want to mention before I press on. Track your emails. When I first started doing outreach I became increasingly frustrated with a lack of response from people I was contacting. How do I even know they are receiving my email? Did they even click through to the resources I included? Email tracking will answer both of these questions…

    SEOgadget- 20 readers -
  • The 4P’s of Content Marketing

    … created this great, share-worthy content? Think about positioning, it will help you with your outreach and hence with promoting your content. Let’s throw in some more boring Marketing theory: Feature versus Benefit. I know, I know. To promote your content successfully, you need to know exactly why it would make sense for the people you approach, to post…

    Johanna Juchem/ SEOgadgetin Content- 7 readers -
  • Bossing Outreach

    … content (namely infographics) the team had built for clients and getting them featured on some awesome sites, cementing my position as ‘the outreach guy’ for the foreseeable future. In-fact, in my second week, I managed to get an infographic we had just finished featured on DesignTaxi, Huffington Post, Yahoo News, as well as some of the most…

    Darren Kingman/ SEOgadget- 12 readers -
  • Using Social as a Research Tool – SMX London 2014

    … There are many ways we can look at the connection between social and search, and one huge benefit is the ability to improve your research and make informed decisions on what content you should be producing for your campaigns. That’s incredibly cool because it means we can reduce any need for guess work, and move forward with validated ideas…

    Jon Quinton/ SEOgadget- 11 readers -