Commercialization is the process or cycle of introducing a new product or production method into the market. The actual launch of a new product is the final stage of new product development and the one where the most money will have to be spent for advertising, sales promotion, and other marketing efforts.Commercialization is often confused with sales, marketing or business development. The commercialization process has three key aspects: The funnel. It is essential to look at many ideas to get one or two products or businesses that can be sustained long-term. It is a stage-wise process, and each stage has its own key goals and milestones.
Posts about Over-Commercialized
  • Tech City News doubles down on video

    … understand the value of video. Most of our sponsors are blue chip services companies — the likes of KPMG and PwC. They could easily go to an agency and blitz ad words. But in reality, tech is very much a face-to-face industry. But do you worry the content will become over-commercialized? A lot of our advertisers have been incredibly kind to us…

    Chris Smith/ Digiday- 16 readers -
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