Over-Lay

  • Spoutable: Native Ads for Departing Visitors

    If you’re a publisher, monetization of your audience is always a challenge – especially if you’re on an information site. Display advertising notoriously underperforms when compared to other ad methods, so publishers lose out to highly targeted ads run on search and social. Native advertising has arrived as a means to drive revenue for publishers – but I’ve written before that ...

    Douglas Karr/ Marketing Technology Blog- 26 readers -
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