Over The Top Content

  • Television’s Dynamic Evolution Continues

    … to leverage over the top content (i.e., OTT refers to delivery of audio, video, and other media over the Internet without the involvement of a multiple-system operator in the control or distribution of the content) and other opportunities to reach their audiences across dozens of different platforms (e.g., cable, network, and independents like…

    Marketing Technology Blogin Paid Search- 24 readers -