Over-The-Top Platforms

  • Harnessing the Era of the Distracted Viewer

    … is changing—and especially for millennial viewers (born between 1981 and 2000, and currently aged 16 through 35) who are “cutting the cord” from their cable subscriptions. A recent CEA survey, for example, found that just 55 percent of millennials use TVs as their primary viewing platform, while streaming content via Netflix, Hulu and Amazon Prime…

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