Overchoice

Overchoice, also referred to as "choice overload", is a term describing a problem facing consumers in the postindustrial society: too many choices. The term was first introduced by Alvin Toffler in his 1970 book, Future Shock.Overchoice is the result of technological progress. Since the beginning of the Industrial Revolution, each year, more and more products are being offered. Consumers have more disposable income to spend, and producers can more easily and cheaply introduce product variations.
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