Overstock.com, Inc., also known by its shortcut, O.co, is an American online retailer headquartered in Cottonwood Heights, Utah, near Salt Lake City. CEO Patrick M. Byrne launched the company in May 1999.Overstock.com initially sold surplus and returned merchandise on an online e-commerce marketplace, liquidating the inventories of at least 18 failed dot-com companies at below-wholesale prices. In recent years it has expanded to sell new merchandise, as well.The business started rebranding in early 2011 as "O.co" to simplify and unify its international operations but interrupted this effort a few months later, citing consumer confusion over the new name.
Posts about Overstock.Com
  • Justice gives nod to O.com auction

    … auction described in the attachment to your letter. Verisign asked ICANN’s permission to auction o.com, with most of the the proceeds going to good causes, after over a decade of nagging from retailer Overstock.com, which desperately wants to own the currently reserved name. It would set a precedent for the company to sell off the remaining 22 single…

    Kevin Murphy/ DomainIncite- 9 readers -
  • ICANN punts o.com auction to US watchdogs

    … be Overstock.com, the online retailer, which has been pressuring ICANN and Verisign for the release of O.com for well over a decade and even owns trademarks covering the domain. Disclosure: several years ago I briefly provided some consulting/writing services to a third party in support of the Verisign and Overstock positions on the release of single…

    Kevin Murphy/ DomainIncite- 8 readers -
  • Verisign wants to auction off O.com for charity

    … The internet could soon gets just its fourth active single-character .com domain name, after Verisign revealed plans to auction off o.com for charity. The company has asked ICANN to allow it to release just one of the 23 remaining one-letter .com domains, which are currently reserved under the terms of the .com registry agreement. It’s…

    Kevin Murphy/ DomainIncite- 11 readers -
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