Owned Audience

  • The 3 Traits of a Great Content Marketing Mindset

    … develop through an owned media platform are all extremely valuable. “It’s your audience,” he said. “You know who they are, and you can communicate to them directly. You know what they like, and you know what they don’t like. Once you have your site, it sort of weaves this seamless web over your content. No one story exists on its own.” For example…

    Joe Lazauskas/ The Content Strategistin Content- 31 readers -
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