Owned Audience

  • The 3 Traits of a Great Content Marketing Mindset

    …, brought on board as GE Reports’ managing editor in 2011. Kellner approaches his job at GE as a purely editorial endeavor. “I really approached it as an online magazine rather than thinking about it as a company blog. I wanted to produce an online magazine that tells people something new,” he said. “I basically ignored press releases and focused one…

    Joe Lazauskas/ The Content Strategistin Content- 34 readers -
  • Can Publishers Convince Consumers to Trust Native Advertising?

    … with advertising measurement firm Vizu in a similar capacity. At fashion and style site Refinery29, the dedicated Brand Experiences team, which produces the company’s sponsored content, works with its sales and marketing experts to achieve the same result. “Our team is able to leverage editorial thinking [along with] incredible insights and analytics,” says…

    Tessa Wegert/ The Content Strategistin Content- 26 readers -
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