Owned Audience

  • The 3 Traits of a Great Content Marketing Mindset

    …, brought on board as GE Reports’ managing editor in 2011. Kellner approaches his job at GE as a purely editorial endeavor. “I really approached it as an online magazine rather than thinking about it as a company blog. I wanted to produce an online magazine that tells people something new,” he said. “I basically ignored press releases and focused one…

    Joe Lazauskas/ The Content Strategistin Content- 34 readers -
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