Owned Audience

  • The 3 Traits of a Great Content Marketing Mindset

    … develop through an owned media platform are all extremely valuable. “It’s your audience,” he said. “You know who they are, and you can communicate to them directly. You know what they like, and you know what they don’t like. Once you have your site, it sort of weaves this seamless web over your content. No one story exists on its own.” For example…

    Joe Lazauskas/ The Content Strategistin Content- 33 readers -
  • Can Publishers Convince Consumers to Trust Native Advertising?

    … with advertising measurement firm Vizu in a similar capacity. At fashion and style site Refinery29, the dedicated Brand Experiences team, which produces the company’s sponsored content, works with its sales and marketing experts to achieve the same result. “Our team is able to leverage editorial thinking [along with] incredible insights and analytics,” says…

    Tessa Wegert/ The Content Strategistin Content- 24 readers -
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