Owned Audience

  • The 3 Traits of a Great Content Marketing Mindset

    … success. “Brands need to start with an audience-centered perspective,” he said. “I think too many brands start with: ‘What do we want to talk about? What’s our message?’ They’re not thinking about how content flows from the people who create it to the people who ultimately are going to consume it and all the different diversions within that.” “Do…

    Joe Lazauskas/ The Content Strategistin Content- 33 readers -
  • Can Publishers Convince Consumers to Trust Native Advertising?

    … with advertising measurement firm Vizu in a similar capacity. At fashion and style site Refinery29, the dedicated Brand Experiences team, which produces the company’s sponsored content, works with its sales and marketing experts to achieve the same result. “Our team is able to leverage editorial thinking [along with] incredible insights and analytics,” says…

    Tessa Wegert/ The Content Strategistin Content- 19 readers -
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