Owned Media

  • SEO Coding Best Practices: Common Sense Prevails | META Keywords | SSL

    … Owned Media, SEO, Uncategorized Like many others, my Mom used to challenge me as a kid by asking the now-famed rhetoricals: “Do you believe everything that you read?” or my favorite, “If all your friends jumped off a bridge, would you also jump?” Obviously, these age-old questions were designed to challenge any dangerously blind modeling…

    Relevancein SEO- 20 readers -
  • Your Marketing Budget Is Wrong: Why Owned Content Is Key

    … Owned Media Published 1 min ago | By: Dan Curran Not too long ago, I met with a CMO from a leading brand. About midway into our conversation, I asked why her agencies plan creative campaigns 12 months out. She looked perplexed, so I clarified, explaining that annual planning, by its very nature, gets in the way of the flexibility…

    Relevancein Content- 26 readers -
  • Email Marketing – The Most Powerful Marketing Tactic

    … What is email marketing? Think of it, as one of the most cost-effective and conversion-rich forms of digital marketing today. We live in an era of technology, where social media has come along and gotten marketers excited all over the world, but don’t let it fool you! Email marketing is persuasive and it gets your companies great results. When…

    Relevancein EMail- 23 readers -
  • 4 Little-Known Reasons Why Content Marketing Campaigns Fail

    … through and produce compelling material. Another good strategy is to listen to what users are saying on social media with tools like Mention. This will help reveal trending issues and concerns within your industry and yield inspiration for topics. Improper planning and poor coordination Content marketing requires a lot of work. Managing every…

    Relevancein Content- 20 readers -
  • 4 Content Marketing Trends You Can Expect in 2017

    … Content Marketing, Content Promotion, Owned Media The stronger content marketing techniques become, the harder the pushback against them will be. Google, and even email filters, do their best to identify legitimate content and cast aside content that feels redundant or spam-like. When the stakes are high and people become more competitive…

    Relevancein EMail Content- 24 readers -
  • 3 Effective Ways to Start Business Blogging the Right Way

    … Owned Media You might think that blogging is outdated. After all, technology and online fads change at what seems to be an ever-increasing rate. Shouldn’t brands be looking to the hottest new trends and social media apps to stay relevant and connect with their audience members? The truth is that “blogging is now one of the most popular ways…

    Relevancein Blogging- 30 readers -
  • Creativity Vs Constancy: Should You Redesign Your Website?

    … Owned Media, Uncategorized Companies pursue website redesigns for many reasons – maybe you’re trying to get on trend for the new year, maybe you’re changing hosting platforms, or maybe you just have this gut feeling about a new idea that you need to chase down. Whatever the reason, though, too many redesigns create more problems than…

    Larry Alton/ Relevance- 32 readers -
  • How to Hook Your Audience through Targeting

    … — but as a marketer, you’ll quickly realize this is no laughing matter. The Crowded Fishbowl Consumers are currently swimming in an overcrowded aquarium that’s packed to the gills with marketing messages. Between companies constantly vying for attention and social media, enabling literally anyone to become a brand unto themselves, audiences are left…

    Relevancein EMail How To's- 19 readers -
  • 5 Content Marketing Techniques That Help Warm Up Cold Prospects

    … salespeople from getting past the front desk. This has led to a push to first introduce customers to a brand before making contact – or better yet – to try and get them to initiate contact with you. Here are a few ways to use content marketing to make those introductions and boost your chances of getting a meeting. Gather Referrals When someone thinks…

    Relevancein EMail Content- 28 readers -
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