Owned Media

    • Medium’s dark power

      By Kiki Schirr, {grow} Contributing Columnist Medium can seem like the Dark Side to a marketing Padawan. Its dominance calls to us — but we’ve been warned by our elders that owned media is the only true road to power. Most marketing blogs will have an article about how to use Medium as a marketer. Very few of these articles go into depth on whether you should, though.

      {grow}- 9 readers -
  • How to create an effective digital marketing strategy

    … else that was earned through word-of-mouth. An analysis of your most successful earned media can offer a great understanding of your next steps regarding your digital marketing strategy and how to reach your goals through the most effective sources. Paid Media Paid media refers to what you have acquired through paid promotion and it may include…

    Search Engine Watchin How To's- 15 readers -
  • Which Types of Content are Worth Investing in?

    … with social media, it’s easily [sic] to end up either trapped by choice paralysis or whittling away hours on end trying to keep up,” explains Rachel Edidin of Wired. Enter listicles. Listicles may be annoying to some, but they’re highly effective from a content marketing perspective. They represent an opportunity for marketers to synthesize…

    Relevancein Content- 17 readers -
  • Want Social Shares? Then A/B Test Your Headlines

    … data from Priceonomics, simply A/B testing an article’s headline can almost double how frequently it gets shared on social media. There’s even more good news. A/B testing headlines leads to: 34% more pageviews (that’s the mean improvement; 28% more if measured by median.) Up to 587% more social shares (or 75% more, if looking at median…

    Relevance- 8 readers -
  • 5 Content Marketing Techniques That Help Warm Up Cold Prospects

    … salespeople from getting past the front desk. This has led to a push to first introduce customers to a brand before making contact – or better yet – to try and get them to initiate contact with you. Here are a few ways to use content marketing to make those introductions and boost your chances of getting a meeting. Gather Referrals When someone thinks…

    Relevancein EMail Content- 10 readers -
  • How Google’s Ad Layout May Affect Organic Traffic

    … Google has changed its search engine results by adding additional ads at both the top and bottom of the results. These search results were aimed at ‘highly commercial queries’ or searches that are highly competitive with bids. Not only has the top and bottom of the search results been altered, Google has also changed the right side ads, removing…

    Relevancein SEO Google How To's- 8 readers -
  • 10 Stats That Will Shape Your 2017 SEO Strategy

    … Depending on where you live in the world, there’s a good chance your priorities shift as September winds to a close. A chill might set into the air, deeming layers and jackets immediate necessities. Seasonal produce might dictate more pumpkin- and apple-based dishes. In the hotter climates, fall likely heralds relief from the oppressive August…

    Relevancein SEO- 10 readers -
  • What You Gain (and Lose) With Ungated Content

    … Digital marketers seem to have wised up when it comes to relying on social media distribution platforms. Marketers got fat on free traffic from Facebook and Twitter, only to see the organic reach of those platforms collapse as social networks began to monetize their user base. Email came back in vogue, and with it a hunger for ever-growing lists…

    Relevancein Social EMail Content- 8 readers -
  • 7 Untapped Features of Marketing Automation to Boost Business

    … Businesses are readily automating their marketing campaigns to align themselves with the latest trends. Most marketers see marketing automation (MA) as a tool to send emails automatically, upon trigger events, which are often customized. There are several software options in the industry which are providing top notch MA services, but most of them…

    Relevancein Mobile EMail- 15 readers -
  • Successful Lead Generation Must Include Content and Offers

    …. Or it may start in a social media update. But it needs to continue on a landing page. The landing page is a specialized page that’s not part of your regular website topography and navigation structure. It brings your potential leads to a “moment of truth” where they must make a decision: They either accept your offer, or they don’t. Because you…

    John Rugh/ Relevancein Paid Search Content- 11 readers -
  • Blurred Lines: 6 Tactics Marketers Can Learn from Journalists

    … to broaden your reach. Promotion Getting to Know your Audience The upside of today’s digital media exodus is the unprecedented access to information. This may mean that readers have to sift through countless articles to reach yours. But with every click on a digitally-published post, brands are invited on an engagement trail that both content…

    Relevancein Content- 7 readers -
  • Why Your Infographic is Ruining Your Business

    … can post them on various websites that accept infographic submissions, use them as guest posts, share them socially, and even repurpose them by dividing them up into smaller graphics. If you do not take the time to design the graphic properly, you have already started down the road to failure. Here are a few things to keep in mind when creating…

    Relevance- 11 readers -
  • The Fusion of Social and Programmatic

    … with the exponential opportunities for advertisers to engage audiences across Facebook, Twitter, Instagram, Pinterest and Snapchat with paid and owned media strategies, brands can amplify their presence using innovative ad formats to increase scale, expand efficiencies and heighten the relevancy of a brand’s message. Ad spending across social has increased…

    AllFacebookin Social Display Facebook Twitter- 15 readers -
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