Owned Media

    • Your Marketing Budget Is Wrong: Why Owned Content Is Key

      Owned Media Published 1 min ago | By: Dan Curran Not too long ago, I met with a CMO from a leading brand. About midway into our conversation, I asked why her agencies plan creative campaigns 12 months out. She looked perplexed, so I clarified, explaining that annual planning, by its very nature, gets in the way of the flexibility and freedom to leverage timely events.

      Relevancein Content- 20 readers -
    • 4 Little-Known Reasons Why Content Marketing Campaigns Fail

      Content Marketing, Owned Media The beauty of content marketing is that it gives brands from all industries and sizes a chance to make a profound impact. Even more, it doesn’t take a huge budget to produce and distribute awesome material. According to DemandMetric, content marketing costs 62% less than traditional strategies and can generate roughly three times as many leads.

      Relevancein Content- 18 readers -
    • Email Marketing – The Most Powerful Marketing Tactic

      What is email marketing? Think of it, as one of the most cost-effective and conversion-rich forms of digital marketing today. We live in an era of technology, where social media has come along and gotten marketers excited all over the world, but don’t let it fool you! Email marketing is persuasive and it gets your companies great results.

      Relevancein EMail- 16 readers -
  • 4 Content Marketing Trends You Can Expect in 2017

    … Content Marketing, Content Promotion, Owned Media The stronger content marketing techniques become, the harder the pushback against them will be. Google, and even email filters, do their best to identify legitimate content and cast aside content that feels redundant or spam-like. When the stakes are high and people become more competitive…

    Relevancein EMail Content- 22 readers -
  • 3 Effective Ways to Start Business Blogging the Right Way

    … Owned Media You might think that blogging is outdated. After all, technology and online fads change at what seems to be an ever-increasing rate. Shouldn’t brands be looking to the hottest new trends and social media apps to stay relevant and connect with their audience members? The truth is that “blogging is now one of the most popular ways…

    Relevancein Blogging- 20 readers -
  • Creativity Vs Constancy: Should You Redesign Your Website?

    … Owned Media, Uncategorized Companies pursue website redesigns for many reasons – maybe you’re trying to get on trend for the new year, maybe you’re changing hosting platforms, or maybe you just have this gut feeling about a new idea that you need to chase down. Whatever the reason, though, too many redesigns create more problems than…

    Larry Alton/ Relevance- 20 readers -
  • How to Hook Your Audience through Targeting

    …With So Many Fish in the Sea, Target Marketing Helps Hook the Right Ones When people buy goldfish as pets, they probably aren’t expecting to develop deep, emotional connections with these animals. Goldfish aren’t capable of showing affection, you can’t teach them how to fetch the morning paper, and everyone knows they have extremely short attention…

    Relevancein EMail How To's- 16 readers -
  • 5 Content Marketing Techniques That Help Warm Up Cold Prospects

    … with on-site content assets and other signals. Just make sure each email contact receives an email that is most likely to convert. Guest Blog Guest blogging brings a variety of benefits, including introducing your brand to people who haven’t yet heard about you. Once you’ve identified the right guest post venues, be sure you create content…

    Relevancein EMail Content- 21 readers -
  • Want Social Shares? Then A/B Test Your Headlines

    … data from Priceonomics, simply A/B testing an article’s headline can almost double how frequently it gets shared on social media. There’s even more good news. A/B testing headlines leads to: 34% more pageviews (that’s the mean improvement; 28% more if measured by median.) Up to 587% more social shares (or 75% more, if looking at median…

    Relevancein EMail- 18 readers -
  • Which Types of Content are Worth Investing in?

    … in content, then you need to make sure you’re getting enough value in return. Value essentially means direct revenue, healthy KPIs, and direct reader engagement. The trickiest part of content marketing is identifying what your audience wants to consume. However, once you figure out this all-important aspect, you have to turn your attention toward…

    Relevancein Social Content- 18 readers -
  • Your ‘Message’ Might Be the Crux of Your Content Issues

    … Content Marketing, Owned Media Marketers have lost control of their brand conversations. Back when only a handful of channels existed, marketing and sales controlled the flow of information — particularly in the medium- and high-consideration buying decisions that Adele Revella says “require a considerable investment of your buyers’ thought…

    Relevancein Content- 27 readers -
  • Medium’s dark power

    … By Kiki Schirr, {grow} Contributing Columnist Medium can seem like the Dark Side to a marketing Padawan. Its dominance calls to us — but we’ve been warned by our elders that owned media is the only true road to power. Most marketing blogs will have an article about how to use Medium as a marketer. Very few of these articles go into depth…

    {grow}- 19 readers -
  • How to create an effective digital marketing strategy

    …. Your owned channels are a vital part of your digital marketing strategy, as they are the starting point for your existing presence and what can be achieved while growing it. Earned Media Earned media refers to what you have gained from others about your business and it may include reviews, mentions, shares, PR coverage, guest posts and anything…

    Search Engine Watchin How To's- 27 readers -
  • Which Types of Content are Worth Investing in?

    … in content, then you need to make sure you’re getting enough value in return. Value essentially means direct revenue, healthy KPIs, and direct reader engagement. The trickiest part of content marketing is identifying what your audience wants to consume. However, once you figure out this all-important aspect, you have to turn your attention toward…

    Relevancein Content- 23 readers -
  • Want Social Shares? Then A/B Test Your Headlines

    … Over the years, I’ve hammered home the importance of using data to drive your content marketing, as opposed to just writing and distributing based off of gut feelings or vanity metrics. Well, we now have some exciting new research that shows just how powerful multivariate testing can be when producing a story. Double your Sharing According to new…

    Relevance- 17 readers -
  • 5 Content Marketing Techniques That Help Warm Up Cold Prospects

    … with on-site content assets and other signals. Just make sure each email contact receives an email that is most likely to convert. Guest Blog Guest blogging brings a variety of benefits, including introducing your brand to people who haven’t yet heard about you. Once you’ve identified the right guest post venues, be sure you create content…

    Relevancein EMail Content- 14 readers -
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