Owned Media

    • 4 Content Marketing Trends You Can Expect in 2017

      Content Marketing, Content Promotion, Owned Media The stronger content marketing techniques become, the harder the pushback against them will be. Google, and even email filters, do their best to identify legitimate content and cast aside content that feels redundant or spam-like. When the stakes are high and people become more competitive in their content market, the ante i ...

      Relevancein EMail Content- 18 readers -
  • 3 Effective Ways to Start Business Blogging the Right Way

    … your audience and the effectiveness of your site. But consider creating real time heat maps that your audience members themselves can view. User heat maps help people to feel connected with others who are in their same situations. 3. Use Facebook Live While you don’t want to focus on trends so much that you neglect evergreen content, keep in mind…

    Relevancein Blogging- 17 readers -
  • Creativity Vs Constancy: Should You Redesign Your Website?

    … Owned Media, Uncategorized Companies pursue website redesigns for many reasons – maybe you’re trying to get on trend for the new year, maybe you’re changing hosting platforms, or maybe you just have this gut feeling about a new idea that you need to chase down. Whatever the reason, though, too many redesigns create more problems than…

    Larry Alton/ Relevance- 19 readers -
  • How to Hook Your Audience through Targeting

    …With So Many Fish in the Sea, Target Marketing Helps Hook the Right Ones When people buy goldfish as pets, they probably aren’t expecting to develop deep, emotional connections with these animals. Goldfish aren’t capable of showing affection, you can’t teach them how to fetch the morning paper, and everyone knows they have extremely short attention…

    Relevancein EMail How To's- 15 readers -
  • 5 Content Marketing Techniques That Help Warm Up Cold Prospects

    … through sponsoring a booth or serving as the keynote speaker. You can also get wider exposure at minimal expense by hosting webinars on topics that are important to those within your target market. Make sure you publicize your webinar heavily to bring in customers beyond your current audience. If a business wants to get the word out to a large number…

    Relevancein EMail Content- 17 readers -
  • Want Social Shares? Then A/B Test Your Headlines

    … data from Priceonomics, simply A/B testing an article’s headline can almost double how frequently it gets shared on social media. There’s even more good news. A/B testing headlines leads to: 34% more pageviews (that’s the mean improvement; 28% more if measured by median.) Up to 587% more social shares (or 75% more, if looking at median…

    Relevancein EMail- 16 readers -
  • Which Types of Content are Worth Investing in?

    … by visual content than text-based content. This is something that has been heavily studied over the past few decades and continues to hold true in terms of content marketing. Determined to understand which types of content perform the best, Noah Kagan of SumoMe had his team analyze more than 100 million articles. What they discovered was that infographics…

    Relevancein Social Content- 15 readers -
  • Your ‘Message’ Might Be the Crux of Your Content Issues

    … Content Marketing, Owned Media Marketers have lost control of their brand conversations. Back when only a handful of channels existed, marketing and sales controlled the flow of information — particularly in the medium- and high-consideration buying decisions that Adele Revella says “require a considerable investment of your buyers’ thought…

    Relevancein Content- 23 readers -
  • Medium’s dark power

    … By Kiki Schirr, {grow} Contributing Columnist Medium can seem like the Dark Side to a marketing Padawan. Its dominance calls to us — but we’ve been warned by our elders that owned media is the only true road to power. Most marketing blogs will have an article about how to use Medium as a marketer. Very few of these articles go into depth…

    {grow}- 16 readers -
  • How to create an effective digital marketing strategy

    … start by analysing your existing assets and the digital marketing channels to find what you have already achieved, what works, and what can be improved. Owned media This refers to the digital assets that your business owns. It includes your website, your social presence, your blog, your visual content and anything else that belongs to your business…

    Search Engine Watchin How To's- 22 readers -
  • Which Types of Content are Worth Investing in?

    Everyone understands the value of content marketing at this point, but the question is whether or not your content strategy is delivering a high enough ROI to justify your expenses. Believe it or not, the return you receive is directly related to the various content formats and styles you use. Choosing the Right Content If you’re going to invest in content, then you need to mak ...

    Relevance- 21 readers -
  • Want Social Shares? Then A/B Test Your Headlines

    … data from Priceonomics, simply A/B testing an article’s headline can almost double how frequently it gets shared on social media. There’s even more good news. A/B testing headlines leads to: 34% more pageviews (that’s the mean improvement; 28% more if measured by median.) Up to 587% more social shares (or 75% more, if looking at median…

    Relevance- 12 readers -
  • 5 Content Marketing Techniques That Help Warm Up Cold Prospects

    … salespeople from getting past the front desk. This has led to a push to first introduce customers to a brand before making contact – or better yet – to try and get them to initiate contact with you. Here are a few ways to use content marketing to make those introductions and boost your chances of getting a meeting. Gather Referrals When someone thinks…

    Relevancein EMail Content- 12 readers -
  • How Google’s Ad Layout May Affect Organic Traffic

    … Google has changed its search engine results by adding additional ads at both the top and bottom of the results. These search results were aimed at ‘highly commercial queries’ or searches that are highly competitive with bids. Not only has the top and bottom of the search results been altered, Google has also changed the right side ads, removing…

    Relevancein SEO Google How To's- 15 readers -
  • 10 Stats That Will Shape Your 2017 SEO Strategy

    … heat. But no matter where you live, if you’re a marketer, chances are your vision has shifted toward Q4, the year ahead, and your 2017 SEO strategy. As you well know, 2016 was a volatile year for search engine optimization and marketing. Wrought with changes in Google’s algorithm, advances in voice search and keyword strategy, and the continued…

    Relevancein SEO- 13 readers -
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