Owned Media

  • 9 Tactics to Sharpen Your Headlines. The NYT is Totally to Blame.

    … phone hoping to grab a photo of the slide. It’s not every day the NYT gives away their secret sauce to headline writing. Since then, I’ve used a few of them, and to my delight, they worked well at driving clicks. So, without further ado, below are the nine tactics with examples to sharpen your headlines: 1. Highlight the tension Paid Media…

    Chad Pollitt/ Relevance- 17 readers -
  • Why Inbound Marketing Alone Likely Won’t Work Anymore

    … on content and inbound marketing activities. In large part, this is fueling the incredible growth of both native advertising and influencer marketing. These are paid and earned media channels, respectively, that are generally considered outside the periphery of inbound (owned media). Inbound is considered a pull-type of marketing versus outbound or push…

    Chad Pollitt/ Relevance- 27 readers -
  • Forming and Maintaining Brand Identity: Controlling Your Online Brand with Owned Media

    … Owned Media Your brand’s social media accounts and advertisements are important, but they share a common flaw: your brand doesn’t own them, and your brand, therefore, doesn’t fully control them. When it comes to media for your online brand, you can divide it into three main categories of paid, earned, and owned media. Although paid and earned…

    Relevance- 21 readers -
  • SEO Coding Best Practices: Common Sense Prevails | META Keywords | SSL

    … Owned Media, SEO, Uncategorized Like many others, my Mom used to challenge me as a kid by asking the now-famed rhetoricals: “Do you believe everything that you read?” or my favorite, “If all your friends jumped off a bridge, would you also jump?” Obviously, these age-old questions were designed to challenge any dangerously blind modeling…

    Relevancein SEO- 26 readers -
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