Owned Media

  • Your Marketing Budget Is Wrong: Why Owned Content Is Key

    Owned Media Published 1 min ago | By: Dan Curran Not too long ago, I met with a CMO from a leading brand. About midway into our conversation, I asked why her agencies plan creative campaigns 12 months out. She looked perplexed, so I clarified, explaining that annual planning, by its very nature, gets in the way of the flexibility and freedom to leverage timely events.

    Relevance- 24 readers -
  • Email Marketing – The Most Powerful Marketing Tactic

    … What is email marketing? Think of it, as one of the most cost-effective and conversion-rich forms of digital marketing today. We live in an era of technology, where social media has come along and gotten marketers excited all over the world, but don’t let it fool you! Email marketing is persuasive and it gets your companies great results. When…

    Relevancein EMail- 20 readers -
  • 4 Little-Known Reasons Why Content Marketing Campaigns Fail

    … through and produce compelling material. Another good strategy is to listen to what users are saying on social media with tools like Mention. This will help reveal trending issues and concerns within your industry and yield inspiration for topics. Improper planning and poor coordination Content marketing requires a lot of work. Managing every…

    Relevancein Content- 19 readers -
  • 4 Content Marketing Trends You Can Expect in 2017

    … Content Marketing, Content Promotion, Owned Media The stronger content marketing techniques become, the harder the pushback against them will be. Google, and even email filters, do their best to identify legitimate content and cast aside content that feels redundant or spam-like. When the stakes are high and people become more competitive…

    Relevancein EMail Content- 22 readers -
  • 3 Effective Ways to Start Business Blogging the Right Way

    … Owned Media You might think that blogging is outdated. After all, technology and online fads change at what seems to be an ever-increasing rate. Shouldn’t brands be looking to the hottest new trends and social media apps to stay relevant and connect with their audience members? The truth is that “blogging is now one of the most popular ways…

    Relevancein Blogging- 22 readers -
  • Creativity Vs Constancy: Should You Redesign Your Website?

    … it on the street and your customers don’t like it on the web. Persist with these types of site changes and you guarantee that customers will drop you for a competitor. You also get lesser results with your content promotion and distribution efforts because of higher bounce rates caused by slow loading pages and distractions. There are absolutely…

    Larry Alton/ Relevance- 24 readers -
  • How to Hook Your Audience through Targeting

    …With So Many Fish in the Sea, Target Marketing Helps Hook the Right Ones When people buy goldfish as pets, they probably aren’t expecting to develop deep, emotional connections with these animals. Goldfish aren’t capable of showing affection, you can’t teach them how to fetch the morning paper, and everyone knows they have extremely short…

    Relevancein EMail How To's- 16 readers -
  • 5 Content Marketing Techniques That Help Warm Up Cold Prospects

    … through sponsoring a booth or serving as the keynote speaker. You can also get wider exposure at minimal expense by hosting webinars on topics that are important to those within your target market. Make sure you publicize your webinar heavily to bring in customers beyond your current audience. If a business wants to get the word out to a large number…

    Relevancein EMail Content- 21 readers -
  • Want Social Shares? Then A/B Test Your Headlines

    … data from Priceonomics, simply A/B testing an article’s headline can almost double how frequently it gets shared on social media. There’s even more good news. A/B testing headlines leads to: 34% more pageviews (that’s the mean improvement; 28% more if measured by median.) Up to 587% more social shares (or 75% more, if looking at median…

    Relevancein EMail- 22 readers -
  • Which Types of Content are Worth Investing in?

    … with social media, it’s easily [sic] to end up either trapped by choice paralysis or whittling away hours on end trying to keep up,” explains Rachel Edidin of Wired. Enter listicles. Listicles may be annoying to some, but they’re highly effective from a content marketing perspective. They represent an opportunity for marketers to synthesize…

    Relevancein Social Content- 18 readers -
  • Your ‘Message’ Might Be the Crux of Your Content Issues

    … Content Marketing, Owned Media Marketers have lost control of their brand conversations. Back when only a handful of channels existed, marketing and sales controlled the flow of information — particularly in the medium- and high-consideration buying decisions that Adele Revella says “require a considerable investment of your buyers’ thought…

    Relevancein Content- 28 readers -
  • Medium’s dark power

    … to build traffic to your own site. The growth rate is slow and while some of your content might go viral, it is too unpredictable to count on breakout content. Many of the best marketing blogs around have built their audience over a period of years. Their consistently solid content has been the draw. There is no good substitute for loyal blog…

    {grow}- 19 readers -
  • How to create an effective digital marketing strategy

    …. Your owned channels are a vital part of your digital marketing strategy, as they are the starting point for your existing presence and what can be achieved while growing it. Earned Media Earned media refers to what you have gained from others about your business and it may include reviews, mentions, shares, PR coverage, guest posts and anything…

    Search Engine Watchin How To's- 30 readers -
  • Which Types of Content are Worth Investing in?

    … with social media, it’s easily [sic] to end up either trapped by choice paralysis or whittling away hours on end trying to keep up,” explains Rachel Edidin of Wired. Enter listicles. Listicles may be annoying to some, but they’re highly effective from a content marketing perspective. They represent an opportunity for marketers to synthesize…

    Relevancein Content- 24 readers -
Get the top posts daily into your mailbox!
More from around the web