• Why Programmatic is the Future of Digital Display Advertising (Infographic)

    … banners and 67 percent of streaming video ads. Ad fraud is a growing problem within the ad industry in general, and it is a cause for concern. Programmatic buying, along with due diligence, could help weed out fraud and deliver impactful ads to real viewers. Programmatic ads are viewable at a rate of 44 percent to 55 percent, in line with industry…

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