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  • Why Marketers Fail at Influencer Marketing (Report)

    …) and conversions (60 percent). Not closely studying these metrics may be the core problem, as 43 percent of companies only use one tool to track and measure their influencer marketing efforts. When asked how their company calculates return on investment for influencer marketing, 44 percent were unsure and 4 percent said they don’t. 70 percent of respondents…

    AllFacebookin Social- 14 readers -
  • Sharing our 2015 Successes and Failures!

    … seconds Bounce Rate down 48.51% to 36.64% New Sessions down 5.63% to 85.46% Again… not a penny spent on content promotion and we experienced that engagement! With the new site design, we did focus on speed and responsiveness quite a bit – and I believe it paid off. Add our email newsletter, feed readers, social followers, webinar attendees…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
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