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… We’ve been converting clients over to Google Tag Manager recently. If you’ve not heard of tag management yet, we’ve written an in-depth article, What is Tag Management? – I’d encourage you to read through it. What is a Tag? A tag is a snippet of code that sends information to a third party, such as Google. If you don’t use a tag management…
Social media marketers need to make a more sincere effort toward return on investment, predictability, and profitability. Many marketers seem stuck in the past, worrying about abstract engagement, or even the relatively outdated pageviews metric. Simply Measured co-founder and CPO Adam Schoenfeld identified three barriers to success in measuring social ROI opportunities, and ...