• Are Social Marketers Focused On The Wrong Metrics?

    … Social media marketers need to make a more sincere effort toward return on investment, predictability, and profitability. Many marketers seem stuck in the past, worrying about abstract engagement, or even the relatively outdated pageviews metric. Simply Measured co-founder and CPO Adam Schoenfeld identified three barriers to success…

    AllTwitterin Social Facebook Twitter- 12 readers -
  • If Measuring Pageviews is Dumb, Buying Them is Even Dumber

    … paid content distribution sold based on the time people spend with the content once they click? There’s some precedent here. The Financial Times recently started selling ads based on the amount of time readers spend with them in-view. “Are we honestly saying that there’s no difference to the brand between one second of exposure and five seconds…

    Joe Lazauskas/ The Content Strategistin Social- 14 readers -
  • Data Vs. Creativity: The Content Marketer’s False Choice

    … what works, and what doesn't. Swap Personas For Segments As a B2B content marketer, you're not writing to please the masses. You're writing for specific segments of business visitors. In all likelihood, your sales team, and quite possibly your demand gen team, have clearly defined audience segments they're trying to reach. These segments are based…

    Rachel Balik/ Marketing Landin Content- 17 readers -
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