• Are Social Marketers Focused On The Wrong Metrics?

    … Social media marketers need to make a more sincere effort toward return on investment, predictability, and profitability. Many marketers seem stuck in the past, worrying about abstract engagement, or even the relatively outdated pageviews metric. Simply Measured co-founder and CPO Adam Schoenfeld identified three barriers to success…

    AllTwitterin Social Facebook Twitter- 17 readers -
  • If Measuring Pageviews is Dumb, Buying Them is Even Dumber

    … If one idea has gone viral in content marketing this year—infecting the minds of brand editors and content strategists from San Francisco to London—its that pageviews and impressions are terrible primary metrics for determining the success of branded content. But while it’s important some brands are looking at more valuable metrics like engaged…

    Joe Lazauskas/ The Content Strategistin Social- 21 readers -
  • Data Vs. Creativity: The Content Marketer’s False Choice

    …. We're still being graded on how much we produce, or whether our animated video is cuter than our competitors'; but then, we're asked to prove the value in numbers. For B2B marketers, it's not about gaming the system or going viral, data and analytics are the way to gain essential knowledge about your audience and understanding how they experience…

    Rachel Balik/ Marketing Landin Content- 26 readers -