Paid Advertising

  • Advanced Paid Search Strategies with LuRae Lumpkin – SEMPO Chats

    …:00 — How do you leverage third-party data for building an audience? 54:45 — How do paid search leads differ from other channels? 58:50 — Tell us about your experience with Amazon’s search advertising options. 1:04:30 — What are your favorite go-to tools in your PPC toolbox? Do you have any other questions for LuRae regarding paid search…

    ZOG Digital Blog- 17 readers -
  • Quality Score – A New Low Spells Change (part 2)

    … Here’s part 2 of 2 on the changes to Quality Score that Google is rolling out in a few weeks. Check out part 1 here. What’s changing? The lowest quality score a given keyword can achieve now includes zero or null value. A keyword lacking the impressions or click data required to determine a quality score will automatically receive a null…

    ZOG Digital Blog- 15 readers -
  • Quality Score – A New Low Spells Change (part 1)

    … an indirect impact on Ad Rank and, in turn, our costs. By making improvements to keyword relevancy, paid media managers may begin to see improvements in their historical Quality Scores. By improving QS there should also be movement in real-time Ad Ranking which will help to improve ad position and lower cost per click. Because Google’s expected CTR…

    ZOG Digital Blog- 15 readers -
  • Programmatic comes to native ads

    … Deemed as the solution to the “right message to the right person at the right time,” programmatic advertising aims to place ads in the most effective and efficient way. Instead of mass-marketing an ad to anyone and everyone, the ultimate goal is to reach consumers who would be most interested in your brand, therefore using advertising dollars…

    ZOG Digital Blog- 15 readers -
  • Pinterest pins down market for CPG ads

    … to CPG brands. According to emarketer, CPG brands ranked fifth in digital ad spending share in the US in 2015, following retail, automotive, financial services and telecom. Google’s top ten for ad spend doesn’t even include CPG brands, so when consumers go to search for household items and clothing, Pinterest has the potential to be their first…

    ZOG Digital Blog- 12 readers -
  • Facebook Canvas ads stitch together interactivity, brand

    … Facebook recently introduced Canvas, a mobile-only, interactive ad unit that blends an immersive experience with all the perks of Facebook’s targeting system. With a Facebook built-in platform, marketers create customized full-screen ads that are compatible with Facebook’s news feed. The Canvas ads feature self-contained sequences of videos…

    ZOG Digital Blog- 16 readers -
  • 8 Best Practices for Facebook Retargeting

    … their experience with others. Want to know more about retargeting with Facebook? Contact our Paid Marketing team. We can even provide a complimentary evaluation of your display and retargeting advertising strategy. The post 8 Best Practices for Facebook Retargeting appeared first on Acceleration Partners. …

    Acceleration Partnersin Social Retargeting- 9 readers -
  • Google Update Strengthens Case for Location Marketing

    … their ad exposed to a number of local, interested, and viable potential customers by making this simple adjustment. This means that more impressions are much more likely to lead to additional business. Now that the details of Google’s AdWords Location Marketing update have been covered, let’s take a look why you, as a hotelier, should make use…

    E-Marketing Associatesin Paid Search Google- 6 readers -
  • Marketing Land: The Comprehensive Guide To Video Advertising In 2016

    … Marketing Land: The Comprehensive Guide To Video Advertising In 2016 How brands can utilize video advertising strategies to create immersive, cross-channel experiences that convert. The post Marketing Land: The Comprehensive Guide To Video Advertising In 2016 appeared first on ZOG Digital Blog. Follow ZOG Digital on Twitter @ZOGDigital. …

    ZOG Digital Blog- 8 readers -
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