Paid Advertising

  • Advanced Paid Search Strategies with LuRae Lumpkin – SEMPO Chats

    …:00 — How do you leverage third-party data for building an audience? 54:45 — How do paid search leads differ from other channels? 58:50 — Tell us about your experience with Amazon’s search advertising options. 1:04:30 — What are your favorite go-to tools in your PPC toolbox? Do you have any other questions for LuRae regarding paid search…

    ZOG Digital Blog- 19 readers -
  • Quality Score – A New Low Spells Change (part 2)

    … Here’s part 2 of 2 on the changes to Quality Score that Google is rolling out in a few weeks. Check out part 1 here. What’s changing? The lowest quality score a given keyword can achieve now includes zero or null value. A keyword lacking the impressions or click data required to determine a quality score will automatically receive a null…

    ZOG Digital Blog- 16 readers -
  • Quality Score – A New Low Spells Change (part 1)

    … Here’s part 1 of 2 on the changes to Quality Score that Google is rolling out in a few weeks. Google is rolling out a change to the Keyword Quality Score scale we have all come to know and love on September 12th, 2016. In preparation, we would do well to prepare for potential impacts on our day-to-day keyword management operations. What’s QS…

    ZOG Digital Blog- 17 readers -
  • Programmatic comes to native ads

    …, for example, direct mailers. Native advertising, a catch-all term for advertising that looks like it belongs – whether it’s sized correctly for your mobile screen or it’s content that looks and feels like all the other content around it – is one arena that Google thinks would benefit from programmatic. Google recently announced that native ads can now…

    ZOG Digital Blog- 16 readers -
  • Pinterest pins down market for CPG ads

    … to CPG brands. According to emarketer, CPG brands ranked fifth in digital ad spending share in the US in 2015, following retail, automotive, financial services and telecom. Google’s top ten for ad spend doesn’t even include CPG brands, so when consumers go to search for household items and clothing, Pinterest has the potential to be their first…

    ZOG Digital Blog- 12 readers -
  • Facebook Canvas ads stitch together interactivity, brand

    … Facebook recently introduced Canvas, a mobile-only, interactive ad unit that blends an immersive experience with all the perks of Facebook’s targeting system. With a Facebook built-in platform, marketers create customized full-screen ads that are compatible with Facebook’s news feed. The Canvas ads feature self-contained sequences of videos…

    ZOG Digital Blog- 18 readers -
  • 8 Best Practices for Facebook Retargeting

    … their experience with others. Want to know more about retargeting with Facebook? Contact our Paid Marketing team. We can even provide a complimentary evaluation of your display and retargeting advertising strategy. The post 8 Best Practices for Facebook Retargeting appeared first on Acceleration Partners. …

    Acceleration Partnersin Social Retargeting- 10 readers -
  • Google Update Strengthens Case for Location Marketing

    … Advertising today is completely different than it has been at any point in history. The reality of today’s digital style of advertising and marketing is that massive, groundbreaking changes are commonplace. It is not uncommon to completely overhaul your digital strategy after a Google update. Whereas in the past marketing was enhanced…

    E-Marketing Associatesin Paid Search Google- 6 readers -
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