Paid Advertising

  • Remarketing: How to Start Developing Your Audience Targeting Strategy

    … This year has been full of targeting and remarketing growth. Both Google and Bing released new features and updates to help marketers create custom audiences and the ability to speak to your brand’s exact needs. These new features, like in-market, look-alike, or custom audiences enable brands to define their ideal target market. But even…

    ZOG Digital Blogin Social- 13 readers -
  • Marketing With Instagram: It is Very Doable!

    … are not as difficult as they may seem, but it is a matter of understanding what is available to you, both as an Instagram user and potentially as an Instagram advertiser (if you so choose). The Confusion About Instagram Marketing With over 500 million active users on Instagram (as of 2017), the marketing opportunities are endless. Yet, far too many…

    Deborah Anderson/ Growmapin Social- 13 readers -
  • 📊 Facebook Ads Reporting now in Raven

    … I’m happy to announce that you can now report on Campaign, Ad Set, and Ad-level data for all of your Facebook Ads campaigns within Raven. Campaign: This is the level of data you could see previously in Raven Tools. Because we’ve added other levels of metrics, the Campaign view is now on its own tab. Choose a Campaign to view the ad sets…

    Jon Henshaw/ Raven Blogin Social- 20 readers -
  • Toxic Content: Advertise at Your Own Risk

    … spots on individual sites, in favor of the faster, cheaper method of targeting large groups of people based on their browser history. This is called programmatic advertising. (Have you ever abandoned, say, a decorative rug in an online shopping cart, just to find it following you around the internet? That’s programmatic hard at work.) Many…

    ZOG Digital Blogin Content- 15 readers -
  • How to Start with Paid Advertising

    … compiled the replies into categories so that myself, and others who are exploring paid advertising, can figure this out: For those of you who run paid ads to your business, what’s the #1 piece of advice you have to offer to someone who is brand new to it? (1/2) — Pat Flynn (@PatFlynn) March 21, 2017 Lesson #1: It’s All About Targeting…

    Pat Flynn/ The Smart Passive Income Blogin Affiliate How To's- 12 readers -
  • Hyperlocal, Hyper-focused | Online Tips for Offline Traffic

    … the correct business category Upload high-quality photos of your business These are the building blocks of your online visibility, and play an important role in ranking. (Multi-channel marketing has a compounding effects on brand awareness. Consider paid search: it amplifies the visibility of a Google My Business page, and can deliver timely…

    ZOG Digital Blogin Paid Search- 19 readers -
  • 8 Ways for You to Create Content that Creates Customers

    … a few podcasts. When we’re recording the podcasts, we’re also recording them on video. Then we’re utilizing the transcription of those interviews to feed our writers to develop the content. As content performance increases, we may even utilize infographics and whitepapers to expand on the response and then paid promotion to expand their reach…

    Douglas Karr/ Marketing Technology Blogin Content- 29 readers -
  • Advanced Paid Search Strategies with LuRae Lumpkin – SEMPO Chats

    …:00 — How do you leverage third-party data for building an audience? 54:45 — How do paid search leads differ from other channels? 58:50 — Tell us about your experience with Amazon’s search advertising options. 1:04:30 — What are your favorite go-to tools in your PPC toolbox? Do you have any other questions for LuRae regarding paid search…

    ZOG Digital Blog- 34 readers -
  • Editorial or Advertising?: Native Ads and Disclosure

    …, or because they were both paid for and the most accurate. This stems from an overarching fact that in many cases ads aren’t labeled as explicitly as they should be. Outside of Google, the Online Trust Alliance studied 100 websites, the majority of which had native advertising on them, and found that almost three-quarters of ads on those sites…

    ZOG Digital Blog- 26 readers -
  • Quality Score – A New Low Spells Change (part 2)

    … Here’s part 2 of 2 on the changes to Quality Score that Google is rolling out in a few weeks. Check out part 1 here. What’s changing? The lowest quality score a given keyword can achieve now includes zero or null value. A keyword lacking the impressions or click data required to determine a quality score will automatically receive a null…

    ZOG Digital Blog- 17 readers -
  • Quality Score – A New Low Spells Change (part 1)

    … an indirect impact on Ad Rank and, in turn, our costs. By making improvements to keyword relevancy, paid media managers may begin to see improvements in their historical Quality Scores. By improving QS there should also be movement in real-time Ad Ranking which will help to improve ad position and lower cost per click. Because Google’s expected CTR…

    ZOG Digital Blog- 25 readers -
  • Programmatic comes to native ads

    … be purchased through the DoubleClick Bid Manager. This technology is initially available to advertisers who already have a relationship with a publisher. Advertisers need to provide any imagery and text in the ad, and the content is automatically formatted to fit the device. Native advertising, sometimes referred to as sponsored content…

    ZOG Digital Blog- 21 readers -
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