Paid Advertising

  • 8 Ways for You to Create Content that Creates Customers

    … a few podcasts. When we’re recording the podcasts, we’re also recording them on video. Then we’re utilizing the transcription of those interviews to feed our writers to develop the content. As content performance increases, we may even utilize infographics and whitepapers to expand on the response and then paid promotion to expand their reach…

    Douglas Karr/ Marketing Technology Blogin Content- 18 readers -
  • Advanced Paid Search Strategies with LuRae Lumpkin – SEMPO Chats

    …:00 — How do you leverage third-party data for building an audience? 54:45 — How do paid search leads differ from other channels? 58:50 — Tell us about your experience with Amazon’s search advertising options. 1:04:30 — What are your favorite go-to tools in your PPC toolbox? Do you have any other questions for LuRae regarding paid search…

    ZOG Digital Blog- 23 readers -
  • Quality Score – A New Low Spells Change (part 2)

    … Here’s part 2 of 2 on the changes to Quality Score that Google is rolling out in a few weeks. Check out part 1 here. What’s changing? The lowest quality score a given keyword can achieve now includes zero or null value. A keyword lacking the impressions or click data required to determine a quality score will automatically receive a null…

    ZOG Digital Blog- 16 readers -
  • Quality Score – A New Low Spells Change (part 1)

    … an indirect impact on Ad Rank and, in turn, our costs. By making improvements to keyword relevancy, paid media managers may begin to see improvements in their historical Quality Scores. By improving QS there should also be movement in real-time Ad Ranking which will help to improve ad position and lower cost per click. Because Google’s expected CTR…

    ZOG Digital Blog- 19 readers -
  • Programmatic comes to native ads

    … be purchased through the DoubleClick Bid Manager. This technology is initially available to advertisers who already have a relationship with a publisher. Advertisers need to provide any imagery and text in the ad, and the content is automatically formatted to fit the device. Native advertising, sometimes referred to as sponsored content…

    ZOG Digital Blog- 18 readers -
  • Pinterest pins down market for CPG ads

    … tend to be the most popular and successful pins, providing retailers a natural link to advertising. With 100 million monthly users, it’s clear Pinterest found a very interested audience. According to Mary Meeker’s report on internet trends for 2016, 55 percent of users use Pinterest to find or shop for products. In the same category, Facebook…

    ZOG Digital Blog- 12 readers -
  • Facebook Canvas ads stitch together interactivity, brand

    … Facebook recently introduced Canvas, a mobile-only, interactive ad unit that blends an immersive experience with all the perks of Facebook’s targeting system. With a Facebook built-in platform, marketers create customized full-screen ads that are compatible with Facebook’s news feed. The Canvas ads feature self-contained sequences of videos…

    ZOG Digital Blog- 18 readers -
  • 8 Best Practices for Facebook Retargeting

    … their experience with others. Want to know more about retargeting with Facebook? Contact our Paid Marketing team. We can even provide a complimentary evaluation of your display and retargeting advertising strategy. The post 8 Best Practices for Facebook Retargeting appeared first on Acceleration Partners. …

    Acceleration Partnersin Social Retargeting- 12 readers -
Get the top posts daily into your mailbox!
More from around the web