Paid Advertising

    • Toxic Content: Advertise at Your Own Risk

      I just saw a SeaWorld ad next to an article advocating for animal rights and the boycotting of animal enclosures. Who’s asleep at the wheel here? Brands are finding their ads popping up next to inappropriate, and oftentimes, appalling content (think offensive videos and fake news sites.) To combat “guilt” by association, companies are now limiting their display ads to pre-approved websites.

      ZOG Digital Blogin Content- 12 readers -
    • How to Start with Paid Advertising

      I’ve never run a paid advertisement for my own products. Why? Well, simply because I’ve never had any products of my own to sell. One of my goals for 2017 is to shift the higher percentage of income coming from affiliate marketing (selling the products of others for a commission) to earnings generated from my own stuff. The primary driver for that shift will be my online courses.

      Pat Flynn/ The Smart Passive Income Blogin Affiliate How To's- 9 readers -
  • Hyperlocal, Hyper-focused | Online Tips for Offline Traffic

    … the correct business category Upload high-quality photos of your business These are the building blocks of your online visibility, and play an important role in ranking. (Multi-channel marketing has a compounding effects on brand awareness. Consider paid search: it amplifies the visibility of a Google My Business page, and can deliver timely…

    ZOG Digital Blogin Paid Search- 17 readers -
  • 8 Ways for You to Create Content that Creates Customers

    … and sales too. Answer “pre-buying” questions with content – Create content around specific questions that you regularly get from your prospects and customers. Create more “evergreen” content and resources – Choose your topics wisely, so your content will not lose its value a few months after it was created. Amplify the RIGHT content with paid…

    Douglas Karr/ Marketing Technology Blogin Content- 21 readers -
  • Advanced Paid Search Strategies with LuRae Lumpkin – SEMPO Chats

    …:00 — How do you leverage third-party data for building an audience? 54:45 — How do paid search leads differ from other channels? 58:50 — Tell us about your experience with Amazon’s search advertising options. 1:04:30 — What are your favorite go-to tools in your PPC toolbox? Do you have any other questions for LuRae regarding paid search…

    ZOG Digital Blog- 27 readers -
  • Quality Score – A New Low Spells Change (part 2)

    … Here’s part 2 of 2 on the changes to Quality Score that Google is rolling out in a few weeks. Check out part 1 here. What’s changing? The lowest quality score a given keyword can achieve now includes zero or null value. A keyword lacking the impressions or click data required to determine a quality score will automatically receive a null…

    ZOG Digital Blog- 16 readers -
  • Quality Score – A New Low Spells Change (part 1)

    … an indirect impact on Ad Rank and, in turn, our costs. By making improvements to keyword relevancy, paid media managers may begin to see improvements in their historical Quality Scores. By improving QS there should also be movement in real-time Ad Ranking which will help to improve ad position and lower cost per click. Because Google’s expected CTR…

    ZOG Digital Blog- 20 readers -
  • Programmatic comes to native ads

    … Deemed as the solution to the “right message to the right person at the right time,” programmatic advertising aims to place ads in the most effective and efficient way. Instead of mass-marketing an ad to anyone and everyone, the ultimate goal is to reach consumers who would be most interested in your brand, therefore using advertising dollars…

    ZOG Digital Blog- 20 readers -
  • Pinterest pins down market for CPG ads

    … times as likely to reach customers on Pinterest. Close to 40 percent of Pinterest users earn over $100,000 a year, which translates to their spending habits. Pinterest holds the highest average order value of any social media platforms at $50. That means that ROI is highest with a platform that yields the highest results. CPG brands cannot ignore…

    ZOG Digital Blog- 12 readers -
  • Facebook Canvas ads stitch together interactivity, brand

    … Facebook recently introduced Canvas, a mobile-only, interactive ad unit that blends an immersive experience with all the perks of Facebook’s targeting system. With a Facebook built-in platform, marketers create customized full-screen ads that are compatible with Facebook’s news feed. The Canvas ads feature self-contained sequences of videos…

    ZOG Digital Blog- 18 readers -
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