Paid Advertising

    • Hyperlocal, Hyper-focused | Online Tips for Offline Traffic

      In the last two years, more searches were conducted on mobile devices than on desktop. This trend altered the traditional, linear consumer journey. It’s now broken into touch points where audiences hop around to different steps across devices. Hyperlocal targeting is the way to present products and services to customers in real time.

      ZOG Digital Blogin Paid Search- 15 readers -
  • 8 Ways for You to Create Content that Creates Customers

    … that performs better. Our colleague, Brian Downard, has identified some specific ways to create content that creates customers in his new infographic, 8 Ways To Create Content That Creates Customers: Create content for brand awareness AND for sales – Don’t just create content with the goal of attracting readers, create content that converts leads…

    Douglas Karr/ Marketing Technology Blogin Content- 19 readers -
  • Advanced Paid Search Strategies with LuRae Lumpkin – SEMPO Chats

    …:00 — How do you leverage third-party data for building an audience? 54:45 — How do paid search leads differ from other channels? 58:50 — Tell us about your experience with Amazon’s search advertising options. 1:04:30 — What are your favorite go-to tools in your PPC toolbox? Do you have any other questions for LuRae regarding paid search…

    ZOG Digital Blog- 24 readers -
  • Quality Score – A New Low Spells Change (part 2)

    … Here’s part 2 of 2 on the changes to Quality Score that Google is rolling out in a few weeks. Check out part 1 here. What’s changing? The lowest quality score a given keyword can achieve now includes zero or null value. A keyword lacking the impressions or click data required to determine a quality score will automatically receive a null…

    ZOG Digital Blog- 16 readers -
  • Quality Score – A New Low Spells Change (part 1)

    … an indirect impact on Ad Rank and, in turn, our costs. By making improvements to keyword relevancy, paid media managers may begin to see improvements in their historical Quality Scores. By improving QS there should also be movement in real-time Ad Ranking which will help to improve ad position and lower cost per click. Because Google’s expected CTR…

    ZOG Digital Blog- 19 readers -
  • Programmatic comes to native ads

    … Deemed as the solution to the “right message to the right person at the right time,” programmatic advertising aims to place ads in the most effective and efficient way. Instead of mass-marketing an ad to anyone and everyone, the ultimate goal is to reach consumers who would be most interested in your brand, therefore using advertising dollars…

    ZOG Digital Blog- 18 readers -
  • Pinterest pins down market for CPG ads

    … tend to be the most popular and successful pins, providing retailers a natural link to advertising. With 100 million monthly users, it’s clear Pinterest found a very interested audience. According to Mary Meeker’s report on internet trends for 2016, 55 percent of users use Pinterest to find or shop for products. In the same category, Facebook…

    ZOG Digital Blog- 12 readers -
  • Facebook Canvas ads stitch together interactivity, brand

    … Facebook recently introduced Canvas, a mobile-only, interactive ad unit that blends an immersive experience with all the perks of Facebook’s targeting system. With a Facebook built-in platform, marketers create customized full-screen ads that are compatible with Facebook’s news feed. The Canvas ads feature self-contained sequences of videos…

    ZOG Digital Blog- 18 readers -
  • 8 Best Practices for Facebook Retargeting

    …. Don’t fatigue your audience with too much remarketing. This best practice applies to any retargeting effort, but especially on Facebook since posts can be seen more frequently. If you know what hours your customers are most likely to interact with your ads, schedule your ad campaigns for those hours and days and limit the frequency of when your ads…

    Acceleration Partnersin Social Retargeting- 13 readers -
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