Paid Advertising

    • Advanced Paid Search Strategies with LuRae Lumpkin – SEMPO Chats

      LuRae Lumpkin, EVP of Strategic Development at ZOG Digital, was recently invited to join the panel of SEMPO Chats with Industry Experts, a monthly series developed by SEMPO’s Education Committee to help industry professionals learn about topics and ask questions in an informal setting. This month, the panel discussed paid search strategies.

      ZOG Digital Blog- 11 readers -
  • Quality Score – A New Low Spells Change (part 2)

    … Here’s part 2 of 2 on the changes to Quality Score that Google is rolling out in a few weeks. Check out part 1 here. What’s changing? The lowest quality score a given keyword can achieve now includes zero or null value. A keyword lacking the impressions or click data required to determine a quality score will automatically receive a null…

    ZOG Digital Blog- 7 readers -
  • Quality Score – A New Low Spells Change (part 1)

    … Here’s part 1 of 2 on the changes to Quality Score that Google is rolling out in a few weeks. Google is rolling out a change to the Keyword Quality Score scale we have all come to know and love on September 12th, 2016. In preparation, we would do well to prepare for potential impacts on our day-to-day keyword management operations. What’s QS…

    ZOG Digital Blog- 8 readers -
  • Programmatic comes to native ads

    …, for example, direct mailers. Native advertising, a catch-all term for advertising that looks like it belongs – whether it’s sized correctly for your mobile screen or it’s content that looks and feels like all the other content around it – is one arena that Google thinks would benefit from programmatic. Google recently announced that native ads can now…

    ZOG Digital Blog- 9 readers -
  • Pinterest pins down market for CPG ads

    … tend to be the most popular and successful pins, providing retailers a natural link to advertising. With 100 million monthly users, it’s clear Pinterest found a very interested audience. According to Mary Meeker’s report on internet trends for 2016, 55 percent of users use Pinterest to find or shop for products. In the same category, Facebook…

    ZOG Digital Blog- 6 readers -
  • Facebook Canvas ads stitch together interactivity, brand

    … Facebook recently introduced Canvas, a mobile-only, interactive ad unit that blends an immersive experience with all the perks of Facebook’s targeting system. With a Facebook built-in platform, marketers create customized full-screen ads that are compatible with Facebook’s news feed. The Canvas ads feature self-contained sequences of videos…

    ZOG Digital Blog- 11 readers -
  • 8 Best Practices for Facebook Retargeting

    … their experience with others. Want to know more about retargeting with Facebook? Contact our Paid Marketing team. We can even provide a complimentary evaluation of your display and retargeting advertising strategy. The post 8 Best Practices for Facebook Retargeting appeared first on Acceleration Partners. …

    Acceleration Partnersin Social Retargeting- 6 readers -
  • Google Update Strengthens Case for Location Marketing

    … laid with the extensions that AdWords offer, but now this is doubly true with the update to AdWords Location Marketing. Research from Google suggests that 60% of customers will use the information contained in those extensions to contact your hotel. If your hotel makes use of the AdWords location extension, they can expect to see an increase…

    E-Marketing Associatesin Paid Search Google- 5 readers -
  • Marketing Land: The Comprehensive Guide To Video Advertising In 2016

    … Marketing Land: The Comprehensive Guide To Video Advertising In 2016 How brands can utilize video advertising strategies to create immersive, cross-channel experiences that convert. The post Marketing Land: The Comprehensive Guide To Video Advertising In 2016 appeared first on ZOG Digital Blog. Follow ZOG Digital on Twitter @ZOGDigital. …

    ZOG Digital Blog- 8 readers -
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