Paid Content Distribution

  • Why Your Creative Will Fail Without the Right Distribution Strategy

    … to go viral organically. At last week’s Contently Summit in New York City, Cohen—who was joined on the “Building Your Content Studio” panel by Luke Sherwin, Casper’s co-founder and chief creative officer, and Josh Golden, Xerox’s vice president of global digital marketing and communications—explained that it’s not effective for brands to create…

    The Content Strategist- 12 readers -
  • The CPC for Paid Content Distribution Is Cheapest in Q1. Here’s Why

    …. As Weatherhead urges, “Now is the time to start gaining momentum, growing your audience, and driving up engagement.” For more on paid social distribution, refer to our series of playbooks on the best Twitter campaigns for your marketing needs, hyper-targeting with sponsored Facebook posts, boosting your thought leadership on LinkedIn, and how to grow an audience through Outbrain—one of the least expensive and most popular options out there, and, evidently, never cheaper to use than right now. Related…

    Amanda Walgrove/ The Content Strategistin Content Facebook Twitter- 21 readers -
  • 17 Content Marketing Predictions for 2015

    … Chase, Content Strategist 7. The term “snackable content” will mercifully be put out of its misery. —Sam Slaughter, VP of Content 8. “Distribution” and “audience growth” will be the biggest content marketing buzzwords of 2015. Now that brands are creating content, it’s time for them to start creating long-term relationships with people. —Joe…

    The Content Strategistin Social Content YouTube- 33 readers -
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