Paid Content Distribution

  • Why Your Creative Will Fail Without the Right Distribution Strategy

    … When Ian Cohen, the president of content creation and innovation at Weber Shandwick, talks to his clients these days, the most difficult conversations often come down to making room in their budgets for paid distribution. One of the biggest mistakes today’s marketers make is focusing entirely on content creation without giving proper thought…

    The Content Strategist- 12 readers -
  • 17 Content Marketing Predictions for 2015

    … Chase, Content Strategist 7. The term “snackable content” will mercifully be put out of its misery. —Sam Slaughter, VP of Content 8. “Distribution” and “audience growth” will be the biggest content marketing buzzwords of 2015. Now that brands are creating content, it’s time for them to start creating long-term relationships with people. —Joe…

    The Content Strategistin Social Content YouTube- 34 readers -
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