Paid Content Distribution

  • Why Your Creative Will Fail Without the Right Distribution Strategy

    … When Ian Cohen, the president of content creation and innovation at Weber Shandwick, talks to his clients these days, the most difficult conversations often come down to making room in their budgets for paid distribution. One of the biggest mistakes today’s marketers make is focusing entirely on content creation without giving proper thought…

    The Content Strategist- 11 readers -
  • 17 Content Marketing Predictions for 2015

    … At Contently, we’re always thinking about the state of content marketing—and thinking about what the future holds for the industry. Earlier today, we ranked our 2014 predictions—the good, the bad, and the ugly. And now, here are 17 predictions for 2015 from around our Soho office: 1. 2015 is the year content subsumes marketing and brands…

    The Content Strategistin Social Content YouTube- 30 readers -
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