Paid Distribution

  • 3 Ways Promoting Content Differs from Promoting Brands

    … distribution is an integral part of the integrated promotion strategy that works to complement traditional media relations, rather than replace it. 3. Even with neutral content, media still see brand promotion From the beginning of the PR pro/journalist relationship, public relations professionals have used their talents to entice the media to cover…

    Relevancein Content- 10 readers -
  • If You Ignore Owned Media, You Might End Up Serving Burgers

    … for just buying as many content impressions as possible. A few brands—American Express, Coca-Cola, Red Bull, BarkBox—have succeeded by getting millions of people each month to come read content on their sites. But most are just willing to pay six-figures to sponsor content on publisher sites, popping up in the mall of BuzzFeed, content burger in hand…

    Joe Lazauskas/ The Content Strategistin Content- 5 readers -
Get the top posts daily into your mailbox!