Paid Distribution

  • 3 Ways Brands Can Make Native Advertising More Effective in 2017

    … content that resembles news and confuses readers. 3. Prioritize correct targeting for paid distribution In the early days of native advertising, ads were primarily distributed to a publisher’s audience through promotional units on a homepage or article pages. Today, much of the traffic to native advertising comes through sponsored Facebook posts…

    Joe Lazauskas/ The Content Strategist- 35 readers -
  • 3 Ways Promoting Content Differs from Promoting Brands

    … their clients in an effort to further raise awareness of the brand itself. Content tends to be more neutral, non-branded and meant to serve as a resource for a journalist or blogger to use in an upcoming story or post. In my opinion, this is where brand PR and content marketing differ the most. However, even when promoting non-branded content to be used…

    Relevancein Content- 22 readers -
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