Paid Distribution

  • 3 Ways Brands Can Make Native Advertising More Effective in 2017

    … content that resembles news and confuses readers. 3. Prioritize correct targeting for paid distribution In the early days of native advertising, ads were primarily distributed to a publisher’s audience through promotional units on a homepage or article pages. Today, much of the traffic to native advertising comes through sponsored Facebook posts…

    Joe Lazauskas/ The Content Strategist- 31 readers -
  • 3 Ways Promoting Content Differs from Promoting Brands

    … itself rather than confusing the reader by also promoting the brand. 2. Paid distribution: Plays well with others During my time at a traditional public relations agency, paid promotion was not a priority or part of a strategic plan. With a solid focus on earned media, traditional public relations agencies tend to focus more on promoting clients…

    Relevancein Content- 22 readers -
  • If You Ignore Owned Media, You Might End Up Serving Burgers

    … for just buying as many content impressions as possible. A few brands—American Express, Coca-Cola, Red Bull, BarkBox—have succeeded by getting millions of people each month to come read content on their sites. But most are just willing to pay six-figures to sponsor content on publisher sites, popping up in the mall of BuzzFeed, content burger in hand…

    Joe Lazauskas/ The Content Strategistin Content- 6 readers -
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