Paid Distribution

  • What Are 2018’s Biggest Content Marketing Trends?

    … to the right people—particularly through paid social. You need breakthrough content because simply getting people to click on your content isn’t enough. You have to capture their attention. You need to teach them something. You need to wow them. And when a story can do that, you need to make sure your target audience sees it. It’s just…

    Joe Lazauskas/ The Content Strategistin Content- 25 readers -
  • 3 Ways Brands Can Make Native Advertising More Effective in 2017

    … content that resembles news and confuses readers. 3. Prioritize correct targeting for paid distribution In the early days of native advertising, ads were primarily distributed to a publisher’s audience through promotional units on a homepage or article pages. Today, much of the traffic to native advertising comes through sponsored Facebook posts…

    Joe Lazauskas/ The Content Strategist- 36 readers -
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