Paid Distribution

    • 3 Ways Brands Can Make Native Advertising More Effective in 2017

      When it comes to digital advertising, a “big four” have emerged: social ads, display ads, video ads, and native advertising. According to a Salesforce survey of 4,000 marketers, native advertising is currently the third-most popular tactic, tied with video. Native advertising has come a long way since The Atlantic was shilling for Scientology and giving Jeff Jarvis a panic attack on Twitter.

      Joe Lazauskas/ The Content Strategist- 24 readers -
  • 3 Ways Promoting Content Differs from Promoting Brands

    … itself rather than confusing the reader by also promoting the brand. 2. Paid distribution: Plays well with others During my time at a traditional public relations agency, paid promotion was not a priority or part of a strategic plan. With a solid focus on earned media, traditional public relations agencies tend to focus more on promoting clients…

    Relevancein Content- 15 readers -
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