Paid Earned Owned Media

  • Paid, Owned, Earned: Poetics in Content Marketing

    It’s understood that content marketing is essential to increasing visibility in search and building relationships with users, but do you fully utilize all of your brand’s channels to create a cohesive content experience? Paid, earned, and owned channels come together to assist users through different phases of the sales funnel, so ensure you are offering users value in each step to balance your.

    ZOG Digital Blog- 15 readers -
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