Paid Marketing

  • Our Performance Marketing Predictions for 2017

    … are getting more savvy, opinionated and willing to share their experiences and wanting to be rewarded for doing so.” “I predict that Affiliate and SEO will get more coverage and interest, while companies will be more cautious with their paid marketing and search investments.” “I think 2017 is going to be the year of “mobile” and “artificial…

    Acceleration Partnersin Affiliate SEO- 28 readers -
  • Our Top 10 Blog Posts from 2016

    … In 2016, we published over 180 blog posts on a variety of subjects, ranging from affiliate marketing, influencer marketing, attribution, digital strategy and Performance Partnerships™ to company culture, leadership, industry trends and more. As we head in to a brand new year and start with a clean content slate, we thought we’d look back at our…

    Acceleration Partnersin Affiliate SEO Content- 20 readers -
  • Quick Guide to E-Commerce Mobile App Promotion

    … Mobile apps have proven to be an important part of mobile marketing, so much so that competition for exposure, downloads, and engagement has gotten fierce. To help you get the most exposure, engagement and ROI from your mobile app, we’ve put together a Quick Guide. In this short but substantial guide, you’ll learn: Strategies for getting…

    Acceleration Partnersin SEO Mobile- 13 readers -
  • Infographic: Answering Mobile Commerce’s Siren Call

    … Mobile shopping is now mainstream. Sales made via a mobile device in the U.S. grew 56 percent in 2015. That’s nearly four times as fast as U.S. e-commerce growth. These are just a few reasons why, in 2017, top players in e-commerce will be dialing in to new mobile technologies that go well beyond just having a mobile-friendly site or user…

    Acceleration Partnersin SEO- 13 readers -
  • Infographic: Unwrapping Holiday Digital Marketing

    … Let the Q4 fun begin! To get your holiday marketing season off to a merry and bright start, we’ve put together a fun and festive holiday infographic full of shopping and spending stats. We hope you find it as interesting as a pumpkin spice pudding and candy cane frappuccinos. The post Infographic: Unwrapping Holiday Digital Marketing appeared first on Acceleration Partners. …

    Acceleration Partnersin SEO- 9 readers -
  • Q4 Kickoff: Industry News Round Up

    … Industry news that just might interest you: Affiliate marketing network LeadClick must pay $11.9 million for “deceptive marketing” practices Affiliate marketing has had to continuously defend its reputation since it emerged onto the scene in the late 90s / early 2000s. Although the industry has worked very hard over the years to prove…

    Acceleration Partnersin Affiliate SEO- 14 readers -
  • [Webinar] Uncovering Hidden Strategies for Successful Mobile App Promotion

    … Brands know that they need to get in the mobile app game if they want to expand their customer reach and drive engagement. But time and again, the biggest challenge is getting people to download and actually use their app. In this webinar, Dan Golden, President of Be Found Online, and Merove Heifetz, Director of SEO and Digital Strategy…

    Acceleration Partnersin SEO- 15 readers -
  • E-Book: Q4 Strategies to Sleigh your Holiday Marketing

    … The holidays are coming to town. Have you made your marketing to-do list and checked it twice? Chances are there are still a few things to wrap up and tie with a pretty bow before Q4 starts – and we’ve got the e-book to help you do it! September is a critical strategy-setting time for marketers. To help ensure you’ve got your naughty and nice…

    Acceleration Partnersin SEO- 14 readers -
  • Profile of a Growth Marketer: Derek Martin, CreativeLive

    … another way for us to grow our program revenue along with our other affiliate recruitment efforts. We are also testing partnerships with nontraditional affiliates and remarketing campaigns as we look to drive growth. We also see an opportunity with paid search and have created ads for every instructor in our catalog to drive traffic and conversions. We…

    Acceleration Partnersin Affiliate Paid Search SEO- 13 readers -
  • Lets Call Influencer Marketing What It Really Is

    …. They are rushing into influencer territory without a clear understanding of what really works. In this article, learn what the term means once and for all, and discover what the future holds for influencer marketing from the following perspectives: Like other recent hot trends (e.g., daily deal sites), paid influencer marketing is bracing for a cooldown…

    Acceleration Partnersin Affiliate SEO- 12 readers -
  • Google Introduces Showcase Shopping Ads for Broad Product Searches

    … version, Google says that products will be pulled directly from the feed with advertisers providing the creative. Currently, there is no information available on the pricing for the premium version of Shopping Showcase ads. To learn more about Google Shopping or to start strategizing your Google Shopping holiday campaigns, reach out to our Paid Search team. The post Google Introduces Showcase Shopping Ads for Broad Product Searches appeared first on Acceleration Partners. …

    Acceleration Partners- 9 readers -
  • A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

    … on social media. So why not try Facebook if you’re seeking to quickly cultivate a thriving email list? It’s all about leveraging the tools available to you to reach more potential customers. When done properly, the subscribers will come pouring in, and your brand will be immersed in a sea of new followers and fans, all inviting you to tell them more about it. The post A Comprehensive Facebook Ads Checklist to Increase Email Acquisition appeared first on Acceleration Partners. …

    Acceleration Partnersin Social EMail- 11 readers -
  • Google Shopping 101 + Case Study

    … What we refer to today as the Google Shopping system used to be called “Google AdWords Product Listing Ads” or PLAs. While the term PLA’s still exist and refers to the product ads themselves, Google Shopping is a dedicated shopping search engine from Google (www.Google.com/shopping). Google Shopping helps retailers connect their content…

    Acceleration Partners- 12 readers -
  • 7-Point Checklist to Ace Your Back-To-School Marketing Strategies

    …-to-school shopping a month before the school year starts. That means, now. So what can you do to make sure you’re prepared? Follow our 7-point checklist to ace your back-to-school marketing strategies. 1. START PLANNING EARLY Since most people start shopping at least three weeks before school starts, you want to have your back-to-school marketing…

    Acceleration Partnersin SEO- 17 readers -
  • 3 Retargeting Tips Marketers Should Ignore

    …. If consumers see your ad too many times, they’ll get annoyed or tune it out altogether. But if they see it too few times, they may not notice it at all. The problem with this advice is that no one prescription will work for all campaigns. Once a day may be too little to re-attract visitors because the remarketing ad could appear at the bottom…

    Acceleration Partnersin Retargeting- 12 readers -
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