Paid Marketing

  • Why You Should Invest in Content Marketing More than Paid Advertising

    … advertising. Statista also aims to spend more on advertising techniques, as paid marketing expenditure is expected to rise up to $92.4 billion worldwide this year. According to IAB, mobile advertising grew massively in the first six months of 2016 with a total spend increase of 89% and $15.5 billion. Content Is Everything Getting the right…

    Famous Bloggers- 12 readers -
  • Our Performance Marketing Predictions for 2017

    … are getting more savvy, opinionated and willing to share their experiences and wanting to be rewarded for doing so.” “I predict that Affiliate and SEO will get more coverage and interest, while companies will be more cautious with their paid marketing and search investments.” “I think 2017 is going to be the year of “mobile” and “artificial…

    Acceleration Partnersin Affiliate SEO- 45 readers -
  • Our Top 10 Blog Posts from 2016

    … In 2016, we published over 180 blog posts on a variety of subjects, ranging from affiliate marketing, influencer marketing, attribution, digital strategy and Performance Partnerships™ to company culture, leadership, industry trends and more. As we head in to a brand new year and start with a clean content slate, we thought we’d look back at our…

    Acceleration Partnersin Affiliate SEO Content- 40 readers -
  • Quick Guide to E-Commerce Mobile App Promotion

    … the most exposure and engagement from your e-commerce mobile app The role of Apple, Google and Facebook in paid mobile app marketing How e-commerce brands are leveraging their affiliate channel to promote their mobile app Ways you can promote your mobile app through organic search Effective, less intrusive ways to promote your mobile app…

    Acceleration Partnersin SEO Mobile- 23 readers -
  • Infographic: Answering Mobile Commerce’s Siren Call

    … Mobile shopping is now mainstream. Sales made via a mobile device in the U.S. grew 56 percent in 2015. That’s nearly four times as fast as U.S. e-commerce growth. These are just a few reasons why, in 2017, top players in e-commerce will be dialing in to new mobile technologies that go well beyond just having a mobile-friendly site or user…

    Acceleration Partnersin SEO- 13 readers -
  • Infographic: Unwrapping Holiday Digital Marketing

    … Let the Q4 fun begin! To get your holiday marketing season off to a merry and bright start, we’ve put together a fun and festive holiday infographic full of shopping and spending stats. We hope you find it as interesting as a pumpkin spice pudding and candy cane frappuccinos. The post Infographic: Unwrapping Holiday Digital Marketing appeared first on Acceleration Partners. …

    Acceleration Partnersin SEO- 9 readers -
  • Q4 Kickoff: Industry News Round Up

    … Industry news that just might interest you: Affiliate marketing network LeadClick must pay $11.9 million for “deceptive marketing” practices Affiliate marketing has had to continuously defend its reputation since it emerged onto the scene in the late 90s / early 2000s. Although the industry has worked very hard over the years to prove…

    Acceleration Partnersin Affiliate SEO- 24 readers -
  • [Webinar] Uncovering Hidden Strategies for Successful Mobile App Promotion

    … Brands know that they need to get in the mobile app game if they want to expand their customer reach and drive engagement. But time and again, the biggest challenge is getting people to download and actually use their app. In this webinar, Dan Golden, President of Be Found Online, and Merove Heifetz, Director of SEO and Digital Strategy…

    Acceleration Partnersin SEO- 18 readers -
  • E-Book: Q4 Strategies to Sleigh your Holiday Marketing

    … The holidays are coming to town. Have you made your marketing to-do list and checked it twice? Chances are there are still a few things to wrap up and tie with a pretty bow before Q4 starts – and we’ve got the e-book to help you do it! September is a critical strategy-setting time for marketers. To help ensure you’ve got your naughty and nice…

    Acceleration Partnersin SEO- 16 readers -
  • Lets Call Influencer Marketing What It Really Is

    Influencer marketing is all the rage right now. But the closer you look, the more it seems many companies don’t understand how to use it effectively, nor do they truly grasp what it means. Too many marketers are just throwing the term around and scrambling to partner with high-profile bloggers, social media stars, and celebrities.

    Acceleration Partners- 19 readers -
  • Google Introduces Showcase Shopping Ads for Broad Product Searches

    … version, Google says that products will be pulled directly from the feed with advertisers providing the creative. Currently, there is no information available on the pricing for the premium version of Shopping Showcase ads. To learn more about Google Shopping or to start strategizing your Google Shopping holiday campaigns, reach out to our Paid Search team. The post Google Introduces Showcase Shopping Ads for Broad Product Searches appeared first on Acceleration Partners. …

    Acceleration Partners- 14 readers -
  • Google Shopping 101 + Case Study

    … What we refer to today as the Google Shopping system used to be called “Google AdWords Product Listing Ads” or PLAs. While the term PLA’s still exist and refers to the product ads themselves, Google Shopping is a dedicated shopping search engine from Google (www.Google.com/shopping). Google Shopping helps retailers connect their content…

    Acceleration Partners- 14 readers -
  • 7-Point Checklist to Ace Your Back-To-School Marketing Strategies

    … It may feel like summer just started, but across the country, school is back in session starting in August. Back-to-school is one of the largest retail season of the year – second only to the shopping frenzy over the holidays. About 54 percent of respondents from Deloitte’s 2015 Back-to-School Survey said that they plan to complete their back…

    Acceleration Partnersin SEO- 24 readers -
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