Paid Marketing

    • Infographic: Answering Mobile Commerce’s Siren Call

      Mobile shopping is now mainstream. Sales made via a mobile device in the U.S. grew 56 percent in 2015. That’s nearly four times as fast as U.S. e-commerce growth. These are just a few reasons why, in 2017, top players in e-commerce will be dialing in to new mobile technologi ...

      Acceleration Partnersin SEO- 13 readers -
  • Infographic: Unwrapping Holiday Digital Marketing

    … Let the Q4 fun begin! To get your holiday marketing season off to a merry and bright start, we’ve put together a fun and festive holiday infographic full of shopping and spending stats. We hope you find it as interesting as a pumpkin spice pudding and candy cane frappuccinos. The post Infographic: Unwrapping Holiday Digital Marketing appeared first on Acceleration Partners. …

    Acceleration Partnersin SEO- 9 readers -
  • Q4 Kickoff: Industry News Round Up

    … Industry news that just might interest you: Affiliate marketing network LeadClick must pay $11.9 million for “deceptive marketing” practices Affiliate marketing has had to continuously defend its reputation since it emerged onto the scene in the late 90s / early 2000s. Although the industry has worked very hard over the years to prove…

    Acceleration Partnersin Affiliate SEO- 12 readers -
  • [Webinar] Uncovering Hidden Strategies for Successful Mobile App Promotion

    … at Acceleration Partners, will offer proven strategies for successful mobile app promotion, including best practices for app pre- and post-launch activities and app store optimization and promotion. In this webinar you will learn: Mobile app trends to watch for in 2017 Essential strategies for successful app marketing Steps for building your…

    Acceleration Partnersin SEO- 12 readers -
  • E-Book: Q4 Strategies to Sleigh your Holiday Marketing

    … The holidays are coming to town. Have you made your marketing to-do list and checked it twice? Chances are there are still a few things to wrap up and tie with a pretty bow before Q4 starts – and we’ve got the e-book to help you do it! September is a critical strategy-setting time for marketers. To help ensure you’ve got your naughty and nice…

    Acceleration Partnersin SEO- 11 readers -
  • Lets Call Influencer Marketing What It Really Is

    Influencer marketing is all the rage right now. But the closer you look, the more it seems many companies don’t understand how to use it effectively, nor do they truly grasp what it means. Too many marketers are just throwing the term around and scrambling to partner with high-profile bloggers, social media stars, and celebrities.

    Acceleration Partners- 10 readers -
  • Google Introduces Showcase Shopping Ads for Broad Product Searches

    … version, Google says that products will be pulled directly from the feed with advertisers providing the creative. Currently, there is no information available on the pricing for the premium version of Shopping Showcase ads. To learn more about Google Shopping or to start strategizing your Google Shopping holiday campaigns, reach out to our Paid Search team. The post Google Introduces Showcase Shopping Ads for Broad Product Searches appeared first on Acceleration Partners. …

    Acceleration Partners- 8 readers -
  • Google Shopping 101 + Case Study

    … What we refer to today as the Google Shopping system used to be called “Google AdWords Product Listing Ads” or PLAs. While the term PLA’s still exist and refers to the product ads themselves, Google Shopping is a dedicated shopping search engine from Google (www.Google.com/shopping). Google Shopping helps retailers connect their content…

    Acceleration Partners- 9 readers -
  • 7-Point Checklist to Ace Your Back-To-School Marketing Strategies

    …-to-school shopping a month before the school year starts. That means, now. So what can you do to make sure you’re prepared? Follow our 7-point checklist to ace your back-to-school marketing strategies. 1. START PLANNING EARLY Since most people start shopping at least three weeks before school starts, you want to have your back-to-school marketing…

    Acceleration Partnersin SEO- 14 readers -
  • 3 Retargeting Tips Marketers Should Ignore

    … This article was originally published on iMediaConnection.com. On average, only 2 percent of first-time visitors to an online store actually buy something during that visit. So what can be done about the other 98 percent? Successful retargeting can bring them back. By now, the benefits of retargeting are well-known. With more opportunities…

    Acceleration Partnersin Retargeting- 9 readers -
  • Google Analytics Spotlight: The Model Comparison Tool

    … allows you to look at all your channels and compare three different attribution models with one another in Google Analytics. This helps marketers determine how a marketing channel can be valued from different perspectives. For example, you could compare how your paid Facebook advertising stacks up when you apply Last Click attribution with Linear…

    Acceleration Partnersin SEO Google- 14 readers -
  • Top 10 Things to Look for in a Performance Marketing Agency

    … Digital marketing is ever-changing and has become increasingly complex as companies look to engage people across multiple channels and bring these interactions together to gain a comprehensive view of their customers. With this evolution comes an amazing opportunity for marketers. They can expect more of their performance marketing agency…

    Acceleration Partnersin SEO- 13 readers -
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