Paid Marketing

    • Our Performance Marketing Predictions for 2017

      Predictions abound for what 2017 will bring. From who will get an Oscar to what technology will rock our world, there are a lot of people who have a lot to say about the year ahead. Including us. While we may not have much of an opinion to offer in terms of who will sing the hit song of the summer or who will win the World Series, our super smart team of marketing mavens have ...

      Acceleration Partnersin Affiliate SEO- 25 readers -
    • Our Top 10 Blog Posts from 2016

      In 2016, we published over 180 blog posts on a variety of subjects, ranging from affiliate marketing, influencer marketing, attribution, digital strategy and Performance Partnerships™ to company culture, leadership, industry trends and more. As we head in to a brand new year and start with a clean content slate, we thought we’d look back at our 10 most popular blog posts from ...

      Acceleration Partnersin Affiliate SEO Content- 16 readers -
  • Quick Guide to E-Commerce Mobile App Promotion

    … Mobile apps have proven to be an important part of mobile marketing, so much so that competition for exposure, downloads, and engagement has gotten fierce. To help you get the most exposure, engagement and ROI from your mobile app, we’ve put together a Quick Guide. In this short but substantial guide, you’ll learn: Strategies for getting…

    Acceleration Partnersin SEO Mobile- 11 readers -
  • Infographic: Answering Mobile Commerce’s Siren Call

    … Mobile shopping is now mainstream. Sales made via a mobile device in the U.S. grew 56 percent in 2015. That’s nearly four times as fast as U.S. e-commerce growth. These are just a few reasons why, in 2017, top players in e-commerce will be dialing in to new mobile technologies that go well beyond just having a mobile-friendly site or user…

    Acceleration Partnersin SEO- 13 readers -
  • Infographic: Unwrapping Holiday Digital Marketing

    … Let the Q4 fun begin! To get your holiday marketing season off to a merry and bright start, we’ve put together a fun and festive holiday infographic full of shopping and spending stats. We hope you find it as interesting as a pumpkin spice pudding and candy cane frappuccinos. The post Infographic: Unwrapping Holiday Digital Marketing appeared first on Acceleration Partners. …

    Acceleration Partnersin SEO- 9 readers -
  • Q4 Kickoff: Industry News Round Up

    … Industry news that just might interest you: Affiliate marketing network LeadClick must pay $11.9 million for “deceptive marketing” practices Affiliate marketing has had to continuously defend its reputation since it emerged onto the scene in the late 90s / early 2000s. Although the industry has worked very hard over the years to prove…

    Acceleration Partnersin Affiliate SEO- 13 readers -
  • [Webinar] Uncovering Hidden Strategies for Successful Mobile App Promotion

    … Brands know that they need to get in the mobile app game if they want to expand their customer reach and drive engagement. But time and again, the biggest challenge is getting people to download and actually use their app. In this webinar, Dan Golden, President of Be Found Online, and Merove Heifetz, Director of SEO and Digital Strategy…

    Acceleration Partnersin SEO- 14 readers -
  • E-Book: Q4 Strategies to Sleigh your Holiday Marketing

    … The holidays are coming to town. Have you made your marketing to-do list and checked it twice? Chances are there are still a few things to wrap up and tie with a pretty bow before Q4 starts – and we’ve got the e-book to help you do it! September is a critical strategy-setting time for marketers. To help ensure you’ve got your naughty and nice…

    Acceleration Partnersin SEO- 13 readers -
  • Lets Call Influencer Marketing What It Really Is

    … and bloggers up front for exposure, as long as the brands can dictate how their products talked about. The influencer typically receives a flat fee to create infomercial-style content about the company’s offerings. He or she might also receive free products in exchange for the endorsement. Performance-Driven Influencer Marketing Performance-driven…

    Acceleration Partnersin Affiliate SEO- 10 readers -
  • Google Introduces Showcase Shopping Ads for Broad Product Searches

    … Google recently announced a new ad format for Google Shopping, which they are calling Showcase Shopping ads. This new ad format will showcase one large main product image, along with two smaller side images (related to the initial product search). At the bottom of the ad is space for a promotional message or location distance information…

    Acceleration Partners- 8 readers -
  • A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

    … on social media. So why not try Facebook if you’re seeking to quickly cultivate a thriving email list? It’s all about leveraging the tools available to you to reach more potential customers. When done properly, the subscribers will come pouring in, and your brand will be immersed in a sea of new followers and fans, all inviting you to tell them more about it. The post A Comprehensive Facebook Ads Checklist to Increase Email Acquisition appeared first on Acceleration Partners. …

    Acceleration Partnersin Social EMail- 10 readers -
  • Google Shopping 101 + Case Study

    … What we refer to today as the Google Shopping system used to be called “Google AdWords Product Listing Ads” or PLAs. While the term PLA’s still exist and refers to the product ads themselves, Google Shopping is a dedicated shopping search engine from Google (www.Google.com/shopping). Google Shopping helps retailers connect their content…

    Acceleration Partners- 10 readers -
  • 7-Point Checklist to Ace Your Back-To-School Marketing Strategies

    … It may feel like summer just started, but across the country, school is back in session starting in August. Back-to-school is one of the largest retail season of the year – second only to the shopping frenzy over the holidays. About 54 percent of respondents from Deloitte’s 2015 Back-to-School Survey said that they plan to complete their back…

    Acceleration Partnersin SEO- 16 readers -
  • 3 Retargeting Tips Marketers Should Ignore

    …. If consumers see your ad too many times, they’ll get annoyed or tune it out altogether. But if they see it too few times, they may not notice it at all. The problem with this advice is that no one prescription will work for all campaigns. Once a day may be too little to re-attract visitors because the remarketing ad could appear at the bottom…

    Acceleration Partnersin Retargeting- 10 readers -
  • Google Analytics Spotlight: The Model Comparison Tool

    … allows you to look at all your channels and compare three different attribution models with one another in Google Analytics. This helps marketers determine how a marketing channel can be valued from different perspectives. For example, you could compare how your paid Facebook advertising stacks up when you apply Last Click attribution with Linear…

    Acceleration Partnersin SEO Google- 15 readers -
  • Top 10 Things to Look for in a Performance Marketing Agency

    … Digital marketing is ever-changing and has become increasingly complex as companies look to engage people across multiple channels and bring these interactions together to gain a comprehensive view of their customers. With this evolution comes an amazing opportunity for marketers. They can expect more of their performance marketing agency…

    Acceleration Partnersin SEO- 13 readers -
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