Paid Media

  • 2017: Why Paid Media is More Important Than Ever This Year

    … invest in paid media because the fact is that paid media is a critical component of any digital marketing strategy. Here are a few reasons why: Diminished Organic Social Reach It used to be that social media was the place to be for brands who were looking for ways to get out in front of their audiences without having to pay for it. But Facebook has…

    ROI Factor Blogin Paid Search- 16 readers -
  • Analytics and Data Will Change Social Media in 2017

    … are maturing both in terms of business models and technology. They are behaving much more like traditional media in their approach to advertising–paid media is becoming the prevalent model. In a world of abundance of distraction and entertainment all available on a supercomputer that everyone carries in their pocket–aka smartphone–user attention…

    AllTwitterin Social Facebook Twitter- 38 readers -
  • Google Display Ad Size Cheat Sheet

    … When it comes to creating effective Google display ads, there are quite a few formats to choose from. Whether intended for mobile or desktop display, designing ads that meet the correct file specifications is the first step to getting your message out to your audience. That’s why we’ve provided this quick summary and accompanying cheat sheet…

    Advice Interactive Group- 13 readers -
  • How to create an effective digital marketing strategy

    …. Your owned channels are a vital part of your digital marketing strategy, as they are the starting point for your existing presence and what can be achieved while growing it. Earned Media Earned media refers to what you have gained from others about your business and it may include reviews, mentions, shares, PR coverage, guest posts and anything…

    Search Engine Watchin How To's- 22 readers -
  • The Value of Paid Social

    … With the decline in organic reach on Facebook, the introduction of an algorithm on Instagram and the real-time nature of Twitter, paid media has become necessary for brands to amplify content to the right audiences, at the right time, with the right message. Organic marketing activity is only as valuable as the users it’s reaching. Followers…

    AllTwitterin Social Facebook Twitter Retargeting- 25 readers -
  • The Misconceptions, Benefits and Future of Native Advertising [Interview]

    …, and they don’t know that it was sponsored content, no one is winning there. The reader is certainly not winning; the advertiser is definitely not winning because they haven’t gotten anything out of the experience that they paid to create and promote, and the publisher is not winning because they are potentially losing the trust of a reader. I think when…

    Relevance- 18 readers -
  • The Fusion of Social and Programmatic

    … with the exponential opportunities for advertisers to engage audiences across Facebook, Twitter, Instagram, Pinterest and Snapchat with paid and owned media strategies, brands can amplify their presence using innovative ad formats to increase scale, expand efficiencies and heighten the relevancy of a brand’s message. Ad spending across social has increased…

    AllFacebookin Social Display Facebook Twitter- 19 readers -
  • 3 Tips for Ensuring Your Brand is Consistent

    … Successful brands are memorable and elicit an emotional response from consumers. But achieving this depends on consistency across the brand. Without a cohesive brand strategy, the marketing department is often left policing a disjointed and confusing message that leaves little impression. This can also lead to lost sales or clients and even…

    Relevance- 12 readers -
  • 10 Local Paid Media Marketing Ideas

    … In the past few years we have seen Google and Bing really pushing the shopping side of search and both the search engines and advertisers have seen massively positive results from the channel. Moving into the latter half of 2016, we are seeing Google turn its attention across to local and this was very evident in their Google Ads & Analytics…

    Samantha Noble/ State of Digitalin Paid Search- 13 readers -
  • How to Scale Native Advertising for Content Distribution

    … to focus on what they do best – marketing – rather than spending countless hours learning how to set up campaigns in 20 different networks. The scale that they provide for content marketers seeking distribution is unprecedented. This is the technology that will usher native advertising to the forefront of digital paid media. …

    Chad Pollitt/ Relevance- 11 readers -
  • The Five Elements of a Successful Native Ad Campaign

    … Just as five feng shui elements can help you to balance your environment, five native ad elements can help you to place your campaign on the road to success. Native Advertising provides an opportunity to reach, engage and build a relationship with prospects in ways traditional ads simply can’t. Although the nature of native ads is to seamlessly…

    Relevance- 16 readers -
  • What’s New in Facebook Graph API v2.7?

    … to target live videos to only stream to certain ages, genders, languages or locations of viewers through the API, making live streaming more accurate and relevant. Continuous Live video: This addition to Facebook Live enables an unlimited live stream on Facebook. Some great use cases for continuous live include live feeds of aquariums, museums…

    David Cohen/ AllTwitterin Facebook- 14 readers -
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