Paid Media

    • 3 Ways You Could be Unknowingly Wasting Ad Budget

      Today’s ad platforms can have even the most experienced PPC marketers spending more than intended. Campaign settings, rules and other factors change over time, which can have substantial impact on your campaigns. For example, starting October 4th, 2017 Google announced they could spend up to two times your daily budget.

      Unbouncein Paid Search- 9 readers -
    • Video Metrics: How Super Bowl 2018 Video Ads and Teasers Measure Up Online

      For many of us, life has been so busy lately that we’ve forgotten what time of year it is. But, on Sunday, Feb. 4, 2018, an average of over 110 million U.S. viewers will be watching Super Bowl LII at any given minute and up to 172 million total U.S. viewers will catch at least part of the National Football League’s championship game.

      Greg Jarboe/ ReelSEO- 14 readers -
  • 4 Tips for Writing The Best B2B Emails

    … In recent times, we have witnessed a rise in the use of lead generation emails for B2B purposes in the field of marketing. Emails are effective and have a wide spectrum of outreach as compared to other marketing and communication tools. Even though B2B emails are being used on a daily basis, composing one that is of high quality is no easy task…

    Relevance- 8 readers -
  • Essential Steps to Take When Designing a Successful Brand Identity System

    … Brand building is a complex process that consists of various types of important details. If you are hoping for the long-term success of your business, you need to pay attention to each one of these details. Designing a high-quality brand identity system is one of the most important factors in that regard. Brand identity represents the visible…

    Relevance- 9 readers -
  • 3 Ways To Create Marketing Magic In 2018

    … money into the Canon t3i and the Nikon D750. Make sure to try out a few models in order to get a handle for how to shoot and which can deliver the video quality that you need. You’ll want to be active in using it, whether that means posting snippets to social media or creating a YouTube vlog. Automate And Grow Your Reach Automation brings you serious…

    Relevance- 8 readers -
  • [Report] Why should marketers care about transparency in paid media?

    … Paid media transparency has become an increasingly pressing industry issue over the last few years. In January 2017, Chief Brand Officer of Procter & Gamble (P&G) Marc Pritchard drew attention to the issue of dishonest agency advertising practices, after an unpleasant surprise in its dealings with one agency led to the company reviewing…

    Search Engine Watch- 5 readers -
  • Google Grants Changes Policies for Non-profits

    The Google Grants program that provides over 35,000 non-profits the ability to place up to $10,000 in free monthly ad spend has recently updated their policies. These changes can greatly impact recipients, and even cause them to lose their grant if mismanaged. Among the changes includes the new minimum click-through-rate (CTR) non-profits must maintain to keep their account active.

    Relevance- 7 readers -
  • Reasons Why Shopify is the Savior of Print Commerce

    … Print industry is undergoing transition. Gradually but significantly the industry is shifting towards digital platform and for good reasons. It is driven by the necessity of the enablement of e-commerce into the conventional print industry which is ravaged by digital technologies. Certain factors responsible for this are a semi positive outlook…

    Relevance- 10 readers -
  • Why Influencer Engagement is Important in Digital Marketing

    … “Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis The coming of the internet and social media has changed the entire marketing and advertising industry. At a time when a strong presence in social media may be worth more than expensive advertising space, the role of influencers continues…

    Relevance- 9 readers -
  • 5 Tools to Help Freelancers Get Paid on Time

    … Anyone who has ever freelanced knows that increased professional freedom comes with enormous benefits as well as numerous challenges. One of the primary difficulties self-employed workers face, especially when just starting out, is payment. While companies today are more aware of the consequences of abusing freelancers, whether that’s paying…

    Relevance- 11 readers -
  • SMBs: Hand Off Social Media To The Pros

    … For SMBs, social media is a leading point of customer contact, but most aren’t well equipped to carry out a comprehensive social campaign with videos and advertising. In these cases, the optimal solution is to hand off social media to someone else, rather than trying to keep it in-house. The Demands of Social Media “Digital marketing has…

    Larry Alton/ Relevancein Social- 11 readers -
  • Influencer Marketing Firm Whosay is Now a Viacom Company

    …A Viable Partnership As a way to supercharge their social media campaign strategy, Viacom has acquired influencer marketing firm Whosay. Steve Ellis, CEO of Whosay, made the announcement on the Whosay Twitter account this morning. Founded in 2010, Whosay has been a leader in the world of celebrity and influencer paired social marketing campaigns…

    Relevance- 12 readers -
  • Reasons Why Shopify is the Savior of Print Commerce

    … Print industry is undergoing transition. Gradually but significantly the industry is shifting towards digital platform and for good reasons. It is driven by the necessity of the enablement of e-commerce into the conventional print industry which is ravaged by digital technologies. Certain factors responsible for this are a semi positive outlook…

    Relevance- 15 readers -
  • Why Influencer Engagement is Important in Digital Marketing

    … “Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis The coming of the internet and social media has changed the entire marketing and advertising industry. At a time when a strong presence in social media may be worth more than expensive advertising space, the role of influencers continues…

    Relevance- 25 readers -
  • 5 Digital Marketing Benefits That Every Business Should Know in 2018 and Beyond

    … Marketing is concerned with connecting with your target market at the right place and at the right time. We are living in a digital world and the best strategy for a business is to make efforts to connect with their customers online as that’s where they are spending most of their time. Digital platforms are no longer just limited to your regular…

    Relevance- 14 readers -
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