Paid Media

    • Google Display Ad Size Cheat Sheet

      When it comes to creating effective Google display ads, there are quite a few formats to choose from. Whether intended for mobile or desktop display, designing ads that meet the correct file specifications is the first step to getting your message out to your audience. That’s why we’ve provided this quick summary and accompanying cheat sheet on everything you need to know about ...

      Advice Interactive Group- 9 readers -
  • How to create an effective digital marketing strategy

    … else that was earned through word-of-mouth. An analysis of your most successful earned media can offer a great understanding of your next steps regarding your digital marketing strategy and how to reach your goals through the most effective sources. Paid Media Paid media refers to what you have acquired through paid promotion and it may include…

    Search Engine Watchin How To's- 15 readers -
  • The Value of Paid Social

    … often see clients use strong-performing organic content to either influence the creation of new Promoted Pins or promote those Pins directly. At the end of the day, paid is how clients are driving real results for their business. We’ve seen that clients with a strong organic presence tend to do the best when it comes to amplification through paid…

    AllTwitterin Social Facebook Twitter Retargeting- 17 readers -
  • The Misconceptions, Benefits and Future of Native Advertising [Interview]

    …, and they don’t know that it was sponsored content, no one is winning there. The reader is certainly not winning; the advertiser is definitely not winning because they haven’t gotten anything out of the experience that they paid to create and promote, and the publisher is not winning because they are potentially losing the trust of a reader. I think when…

    Relevance- 13 readers -
  • The Fusion of Social and Programmatic

    … with the exponential opportunities for advertisers to engage audiences across Facebook, Twitter, Instagram, Pinterest and Snapchat with paid and owned media strategies, brands can amplify their presence using innovative ad formats to increase scale, expand efficiencies and heighten the relevancy of a brand’s message. Ad spending across social has increased…

    AllFacebookin Social Display Facebook Twitter- 15 readers -
  • 3 Tips for Ensuring Your Brand is Consistent

    … Successful brands are memorable and elicit an emotional response from consumers. But achieving this depends on consistency across the brand. Without a cohesive brand strategy, the marketing department is often left policing a disjointed and confusing message that leaves little impression. This can also lead to lost sales or clients and even…

    Relevance- 8 readers -
  • 10 Local Paid Media Marketing Ideas

    … Keynote that streamed live back in May 2016. If you haven’t seen it yet, I would really recommend you take a look. It’s an hour long but it is packed full of all the features we can expect to see coming to AdWords and Analytics in the near future. In this post I am going to share 10 paid media strategies that any business with a local presence…

    Samantha Noble/ State of Digitalin Paid Search- 10 readers -
  • How to Scale Native Advertising for Content Distribution

    … to focus on what they do best – marketing – rather than spending countless hours learning how to set up campaigns in 20 different networks. The scale that they provide for content marketers seeking distribution is unprecedented. This is the technology that will usher native advertising to the forefront of digital paid media. …

    Chad Pollitt/ Relevance- 9 readers -
  • The Five Elements of a Successful Native Ad Campaign

    … Just as five feng shui elements can help you to balance your environment, five native ad elements can help you to place your campaign on the road to success. Native Advertising provides an opportunity to reach, engage and build a relationship with prospects in ways traditional ads simply can’t. Although the nature of native ads is to seamlessly…

    Relevance- 12 readers -
  • What’s New in Facebook Graph API v2.7?

    … and zoos. More Page Insights: We’re introducing a new page metric, allowing you to see daily follow/unfollow counts. You’ll be able to access breakdowns by organic/paid, source, time and lifetime breakdown by user demographics. Ad placements update: We’ve improved our design of ads placements so that advertisers can more easily identify and select…

    David Cohen/ AllTwitterin Facebook- 10 readers -
  • 2016 Native Advertising Trends for Publishers

    … and media companies. Native Advertising Labeling 5. How do you label native advertising? According to a Contently study, 52% of content consumers didn’t recognize that an article labeled with “Sponsored Content” was paid for by an advertiser and that a brand had influence over the content. While the plurality of readers claim negative feelings…

    Chad Pollitt/ Relevance- 19 readers -
  • AHA Likes Facebook Ads for List Marketing

    … AHA, the luxury boutique marketplace, recently cut the ribbon on its first physical showroom in the trés chic DUMBO section of Brooklyn. If you visit the under-the-bridge, oh-so-cool store, you can find a curated selection of its online curated selection. If you’re looking for that perfect silver-hammered flask, pair of rounded retro…

    AllTwitterin Facebook- 13 readers -
  • Why You Should Invest in Sponsored Content

    … Most marketing campaigns these days combine inbound and outbound strategies. A regular blog, an active social media campaign, and savvy SEO coexist with mobile and banner ads, print advertisements, and maybe even a direct mail promotion, depending on your business. Sponsored content combines elements of both. Much like a blog or an article…

    Relevance- 10 readers -
  • 3 Principles of Digital Advertising Every Real Estate Agent Should Master

    … Real estate agents are nothing today without digital advertising. One’s ability to sell a home is magnified if you’re able not only to list a property online, but also market it there. The skill of digital marketing is still fairly new, so if you’ve focused on physical marketing for much of your career, the process might be a little challenging…

    Relevance- 17 readers -
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