Paid Media

  • Audiences – Get Started With Paid Media!

    …. With this in mind, what other sorts of factors should we be looking at? Age, Gender, Device, Location, Interests and Behaviours are all things we’re used to looking at for our other marketing, particularly when it comes to the social side of things, but some of these have never really been key considerations for paid media. Until now. It’s also…

    Arianne Donoghue/ State of Digitalin Social Paid Search- 16 readers -
  • Content Distribution and Promotion for Audience Acquisition

    … Native Advertising, Paid Media There’s lots of different ways you can promote and distribute content. That said, not every channel is ideal for every type of content asset you might develop. The fact of the matter is that most of the folks reading this are likely prioritizing top-funnel content (or at least plan to). The purpose, generally…

    Chad Pollitt/ Relevancein Display Content- 30 readers -
  • 2017: Why Paid Media is More Important Than Ever This Year

    … invest in paid media because the fact is that paid media is a critical component of any digital marketing strategy. Here are a few reasons why: Diminished Organic Social Reach It used to be that social media was the place to be for brands who were looking for ways to get out in front of their audiences without having to pay for it. But Facebook has…

    ROI Factor Blogin Paid Search- 28 readers -
  • Analytics and Data Will Change Social Media in 2017

    … are maturing both in terms of business models and technology. They are behaving much more like traditional media in their approach to advertising–paid media is becoming the prevalent model. In a world of abundance of distraction and entertainment all available on a supercomputer that everyone carries in their pocket–aka smartphone–user attention…

    AllTwitterin Social Facebook Twitter- 55 readers -
  • Google Display Ad Size Cheat Sheet

    … When it comes to creating effective Google display ads, there are quite a few formats to choose from. Whether intended for mobile or desktop display, designing ads that meet the correct file specifications is the first step to getting your message out to your audience. That’s why we’ve provided this quick summary and accompanying cheat sheet…

    Advice Interactive Group- 20 readers -
  • How to create an effective digital marketing strategy

    … else that was earned through word-of-mouth. An analysis of your most successful earned media can offer a great understanding of your next steps regarding your digital marketing strategy and how to reach your goals through the most effective sources. Paid Media Paid media refers to what you have acquired through paid promotion and it may include…

    Search Engine Watchin How To's- 37 readers -
  • The Value of Paid Social

    … With the decline in organic reach on Facebook, the introduction of an algorithm on Instagram and the real-time nature of Twitter, paid media has become necessary for brands to amplify content to the right audiences, at the right time, with the right message. Organic marketing activity is only as valuable as the users it’s reaching. Followers…

    AllTwitterin Social Facebook Twitter Retargeting- 34 readers -
  • The Misconceptions, Benefits and Future of Native Advertising [Interview]

    … Around this time of year, we start to see marketing trend predictions for the year ahead. One strategy that is bound to be in everyone’s list this year is native advertising. While attending Content Marketing World earlier this month, I was able to connect with many leading marketers. While discussing the subject, I realized that there seems…

    Relevance- 27 readers -
  • The Fusion of Social and Programmatic

    … and marketers run into the issue of executing social advertising alone, likely resulting in the need to constantly monitor campaigns and create multiple assets for different platforms. Remember Oreo’s “Dunk in the Dark” campaign that had everyone buzzing about the power of moment marketing? Bonin Bough, former Mondelez International chief media and e…

    AllFacebookin Social Display Facebook Twitter- 25 readers -
  • 3 Tips for Ensuring Your Brand is Consistent

    … Successful brands are memorable and elicit an emotional response from consumers. But achieving this depends on consistency across the brand. Without a cohesive brand strategy, the marketing department is often left policing a disjointed and confusing message that leaves little impression. This can also lead to lost sales or clients and even…

    Relevance- 21 readers -
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