Paid Media

    • The Fusion of Social and Programmatic

      Social and programmatic are quickly becoming one buy thanks in large part to the expansion of programmatic solutions giving way to brands that have overcome a siloed buying process. According to an eMarketer study, more than two-thirds of all digital display advertising will be purchased programmatically this year.

      AllFacebookin Social Display Facebook Twitter- 14 readers -
    • The Misconceptions, Benefits and Future of Native Advertising [Interview]

      Around this time of year, we start to see marketing trend predictions for the year ahead. One strategy that is bound to be in everyone’s list this year is native advertising. While attending Content Marketing World earlier this month, I was able to connect with many leading marketers. While discussing the subject, I realized that there seems to be a fair amount of confusion ar ...

      Relevance- 13 readers -
    • 3 Tips for Ensuring Your Brand is Consistent

      Successful brands are memorable and elicit an emotional response from consumers. But achieving this depends on consistency across the brand. Without a cohesive brand strategy, the marketing department is often left policing a disjointed and confusing message that leaves little impression. This can also lead to lost sales or clients and even employee complacency or dissatisfaction.

      Relevance- 6 readers -
  • 10 Local Paid Media Marketing Ideas

    … Keynote that streamed live back in May 2016. If you haven’t seen it yet, I would really recommend you take a look. It’s an hour long but it is packed full of all the features we can expect to see coming to AdWords and Analytics in the near future. In this post I am going to share 10 paid media strategies that any business with a local presence…

    Samantha Noble/ State of Digitalin Paid Search- 8 readers -
  • How to Scale Native Advertising for Content Distribution

    … to focus on what they do best – marketing – rather than spending countless hours learning how to set up campaigns in 20 different networks. The scale that they provide for content marketers seeking distribution is unprecedented. This is the technology that will usher native advertising to the forefront of digital paid media. …

    Chad Pollitt/ Relevance- 6 readers -
  • The Five Elements of a Successful Native Ad Campaign

    … Just as five feng shui elements can help you to balance your environment, five native ad elements can help you to place your campaign on the road to success. Native Advertising provides an opportunity to reach, engage and build a relationship with prospects in ways traditional ads simply can’t. Although the nature of native ads is to seamlessly…

    Relevance- 11 readers -
  • What’s New in Facebook Graph API v2.7?

    … and zoos. More Page Insights: We’re introducing a new page metric, allowing you to see daily follow/unfollow counts. You’ll be able to access breakdowns by organic/paid, source, time and lifetime breakdown by user demographics. Ad placements update: We’ve improved our design of ads placements so that advertisers can more easily identify and select…

    David Cohen/ AllTwitterin Facebook- 8 readers -
  • 2016 Native Advertising Trends for Publishers

    … and media companies. Native Advertising Labeling 5. How do you label native advertising? According to a Contently study, 52% of content consumers didn’t recognize that an article labeled with “Sponsored Content” was paid for by an advertiser and that a brand had influence over the content. While the plurality of readers claim negative feelings…

    Chad Pollitt/ Relevance- 17 readers -
  • AHA Likes Facebook Ads for List Marketing

    … test click rates and engagement before we launch in a bigger way across the site. Content marketing has also provided more traction than regular ads. When you give people relevant content that’s useful and engaging to read, you end up building a more loyal audience with higher retention. RK: In terms of paid, earned and owned media, what…

    AllTwitterin Facebook- 11 readers -
  • Why You Should Invest in Sponsored Content

    … Most marketing campaigns these days combine inbound and outbound strategies. A regular blog, an active social media campaign, and savvy SEO coexist with mobile and banner ads, print advertisements, and maybe even a direct mail promotion, depending on your business. Sponsored content combines elements of both. Much like a blog or an article…

    Relevance- 8 readers -
  • 3 Principles of Digital Advertising Every Real Estate Agent Should Master

    … Real estate agents are nothing today without digital advertising. One’s ability to sell a home is magnified if you’re able not only to list a property online, but also market it there. The skill of digital marketing is still fairly new, so if you’ve focused on physical marketing for much of your career, the process might be a little challenging…

    Relevance- 12 readers -
  • Why the Sales Funnel is Alive and Well and Living on the Web

    … Do a quick search for phrases around the death of the sales funnel. There’s article after article opining that the sales/marketing funnel is dead because the buyer’s journey is no longer linear. Makes sense, right? Ok, so let’s abandon the funnel since it’s dead. No way. You’d have to pry it out of my dead cold hands to get me to abandon…

    Chad Pollitt/ Relevance- 11 readers -
  • 6 Strategies for Designing an Effective Mobile Ad

    … The mobile advertising market has grown significantly over the past few years, and we expect even more rapid development in future. These days, you can make purchases, check the status of your bank accounts, publish posts on social networks, play video games, and even watch live video translations of sports events using your smartphone…

    Relevance- 4 readers -
  • Combining Traditional and Digital Marketing for Optimal Website Exposure

    … When it comes to marketing your website, don’t assume that digital marketing is the only way. Online methods have tremendous value but so do traditional offline methods of marketing. If you want to maximize website exposure, you need to combine efforts and find a happy medium. Rooted in the Past, Focused on the Future As a marketer, you have…

    Relevance- 9 readers -
  • Facebook or YouTube? The Best Platform for Advertising

    … Quick question: can you recall the last ad you saw while scrolling on your Facebook Feed? How about on YouTube? If you came up blank, you’re not the only one. According to MediaPost, about 60% of people can’t recall the last display ad they saw. Yet, advertising in this day and age is still – if not more – important than ever. With hundreds…

    Relevancein Social- 7 readers -
  • 3 Things You Need to Know About Native Advertising

    … The talk of tomorrow is technology and where it is headed. However, what many companies have failed to recognize is the technology is here now. Whether it’s paid media or earned media, the internet is full of content for buyers. Native Advertising is better known as a paid distribution channel that is built to create top-of-the-funnel content…

    Relevance- 5 readers -
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