Paid Media

  • Content Distribution and Promotion for Audience Acquisition

    … Native Advertising, Paid Media There’s lots of different ways you can promote and distribute content. That said, not every channel is ideal for every type of content asset you might develop. The fact of the matter is that most of the folks reading this are likely prioritizing top-funnel content (or at least plan to). The purpose, generally…

    Chad Pollitt/ Relevancein Display Content- 23 readers -
  • 2017: Why Paid Media is More Important Than Ever This Year

    Marketers get really excited when we think we have the opportunity to promote something for free. And why not? It makes sense to take advantage of those rare instances of free promotion. The reality, however, is that rarely can you get something for nothing, especially when it comes to marketing. In 2017 we’re looking closely at how and where we invest in paid media because the ...

    ROI Factor Blog- 17 readers -
  • Analytics and Data Will Change Social Media in 2017

    … measure it? Only with clear goal definition and constant measurement can we allow algorithms to do their magic. In 2017 we will see a strong evolution of the “science/knowledge” of how to successfully maximize social return on investment. Once goals are defined, use cases can be programmed. Imagine that you create a performance threshold for automatic…

    AllTwitterin Social Facebook Twitter- 43 readers -
  • Google Display Ad Size Cheat Sheet

    … When it comes to creating effective Google display ads, there are quite a few formats to choose from. Whether intended for mobile or desktop display, designing ads that meet the correct file specifications is the first step to getting your message out to your audience. That’s why we’ve provided this quick summary and accompanying cheat sheet…

    Advice Interactive Group- 15 readers -
  • How to create an effective digital marketing strategy

    … else that was earned through word-of-mouth. An analysis of your most successful earned media can offer a great understanding of your next steps regarding your digital marketing strategy and how to reach your goals through the most effective sources. Paid Media Paid media refers to what you have acquired through paid promotion and it may include…

    Search Engine Watchin How To's- 27 readers -
  • The Value of Paid Social

    … With the decline in organic reach on Facebook, the introduction of an algorithm on Instagram and the real-time nature of Twitter, paid media has become necessary for brands to amplify content to the right audiences, at the right time, with the right message. Organic marketing activity is only as valuable as the users it’s reaching. Followers…

    AllTwitterin Social Facebook Twitter Retargeting- 30 readers -
  • The Misconceptions, Benefits and Future of Native Advertising [Interview]

    … Around this time of year, we start to see marketing trend predictions for the year ahead. One strategy that is bound to be in everyone’s list this year is native advertising. While attending Content Marketing World earlier this month, I was able to connect with many leading marketers. While discussing the subject, I realized that there seems…

    Relevance- 21 readers -
  • The Fusion of Social and Programmatic

    … an incredible 163 percent worldwide since 2013, further illustrating the advantages of being able to reach broad and niche audiences from millennials to baby boomers around key moments that matter in a highly personal and sharable digital environment. The growing interest in social from brands has fueled innovation in advertising and put technology front…

    AllFacebookin Social Display Facebook Twitter- 21 readers -
  • 3 Tips for Ensuring Your Brand is Consistent

    … that efficiency and consistency reduce the time and money spent policing the brand. Once everyone is on the same page with aspects of the brand — working toward the same goal with the same tools — establishing a network of partners is easier. Here are three tips for creating and maintaining a consistent brand throughout your organization: 1. Gauge Customer…

    Relevance- 16 readers -
  • 10 Local Paid Media Marketing Ideas

    … Keynote that streamed live back in May 2016. If you haven’t seen it yet, I would really recommend you take a look. It’s an hour long but it is packed full of all the features we can expect to see coming to AdWords and Analytics in the near future. In this post I am going to share 10 paid media strategies that any business with a local presence…

    Samantha Noble/ State of Digitalin Paid Search- 16 readers -
  • How to Scale Native Advertising for Content Distribution

    … Many marketers exploring native advertising for the first time are going directly to networks like Taboola, Adblade, Outbrain and Revcontent, and/or they’re going directly to publishers for sponsored content. This is what Peyman Nilforoush, CEO and Co-founder of inPowered, calls “Native 1.0.” While the networks mentioned above do provide a level…

    Chad Pollitt/ Relevance- 16 readers -
  • The Five Elements of a Successful Native Ad Campaign

    … of the campaign. Overwhelming? We don’t think it should be. That’s why Storygize’s team of seasoned, performance-minded experts creates strategy that aligns with brand objectives, then executes in an iterative, evolving approach to ensure exposure to your audience where they consume relevant content. We A/B test your ad creative components and use story-sequencing techniques to guide the consumer’s journey. This article originally appeared on Storygize. …

    Relevance- 30 readers -
  • What’s New in Facebook Graph API v2.7?

    … and zoos. More Page Insights: We’re introducing a new page metric, allowing you to see daily follow/unfollow counts. You’ll be able to access breakdowns by organic/paid, source, time and lifetime breakdown by user demographics. Ad placements update: We’ve improved our design of ads placements so that advertisers can more easily identify and select…

    David Cohen/ AllTwitterin Facebook- 16 readers -
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