Paid Media

  • Everything You Need to Know About Creating Digital Signage for Business

    …, media streaming, and general information. You can find digital signs in public spaces, retail stores, transportation systems, stadiums, museums, restaurants, and corporate premises for the purpose of wayfinding, general info, marketing, exhibitions, and advertising. Primarily, digital signage is any size of a screen displaying any type of content…

    Relevance- 19 readers -
  • Taking Your Audiences to the Next Level

    … recently stripped back the amount of information you can get for free, but it’s still valuable). If you need some help pulling a profile together, Sam Noble linked to some great templates in her talk at Search Elite. Zazzle Media: Persona Template Xtensio Persona Creator HubSpot’s Persona Docs Once you’ve pulled together as many pen portraits…

    Arianne Donoghue/ State of Digitalin Social Paid Search Facebook- 19 readers -
  • 5 Psychological Principles to Improve Your Conversion Strategy

    … When it comes to conversions, your goal is a behavior. You can’t force or buy behavior (at least, not without violating some basic principles of marketing), but you sure can influence it. In order to be successful in your conversion optimization strategy, you need to be able and willing to get inside the mind of your user and guide them to convert…

    Larry Alton/ Relevance- 15 readers -
  • Adwords Optimization – The Ultimate Guide

    … Paid Media, Search Engine Marketing If you’ve ever run a Google adwords campaign, you’ll think that it’s either the best form of advertising money can buy or it’s the biggest waste of money you’ve ever spent. Depending on who you speak to they will tell you that Adwords was either the single best or single worst thing they’ve implemented…

    Relevancein Paid Search- 16 readers -
  • Facebook Groups for Business in a Nutshell

    …, network and create a movement big or small! Take a listen to the latest Social Zoom Factor podcast to learn how you can immediately start leveraging Facebook Groups to achieve your business goals. Be sure to subscribe to the entire series on iTunes, Stitcher or SoundCloud! In this 30 minute podcast you will learn: Difference between a Facebook…

    Pam Moore/ Pam Marketing Nutin Social Content Facebook How To's- 17 readers -
  • Audiences – Get Started With Paid Media!

    …. With this in mind, what other sorts of factors should we be looking at? Age, Gender, Device, Location, Interests and Behaviours are all things we’re used to looking at for our other marketing, particularly when it comes to the social side of things, but some of these have never really been key considerations for paid media. Until now. It’s also…

    Arianne Donoghue/ State of Digitalin Social Paid Search- 22 readers -
  • Content Distribution and Promotion for Audience Acquisition

    … Native Advertising, Paid Media There’s lots of different ways you can promote and distribute content. That said, not every channel is ideal for every type of content asset you might develop. The fact of the matter is that most of the folks reading this are likely prioritizing top-funnel content (or at least plan to). The purpose, generally…

    Chad Pollitt/ Relevancein Display Content- 30 readers -
  • 2017: Why Paid Media is More Important Than Ever This Year

    … invest in paid media because the fact is that paid media is a critical component of any digital marketing strategy. Here are a few reasons why: Diminished Organic Social Reach It used to be that social media was the place to be for brands who were looking for ways to get out in front of their audiences without having to pay for it. But Facebook has…

    ROI Factor Blogin Paid Search- 33 readers -
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