Paid Media

    • Analytics and Data Will Change Social Media in 2017

      As we wind down the year and look back on 2016, we find that social media is on everyone’s lips–but perhaps for different reasons than we social media marketers would imagine or prefer. The discussion happening around social media at the end of the year is about responsibility and control. The outcomes of the EU Referendum in Great Britain and the American presidential elec ...

      AllTwitterin Social Facebook Twitter- 31 readers -
    • The Talent War, and Other Big Content Marketing Trends for 2017

      Six years ago, I started working in content marketing. At 23, I helped start an online newspaper out of a Park Slope, Brooklyn coffee shop, and by some stroke of luck, we connected with an upstart digital agency that offered us office space and a small retainer. In exchange, we promised that our small squad of editors and freelancers would serve as the company’s on-call editorial team.

      Joe Lazauskas/ The Content Strategistin Content- 31 readers -
    • 2017: Why Paid Media is More Important Than Ever This Year

      Marketers get really excited when we think we have the opportunity to promote something for free. And why not? It makes sense to take advantage of those rare instances of free promotion. The reality, however, is that rarely can you get something for nothing, especially when it comes to marketing. In 2017 we’re looking closely at how and where we invest in paid media because the ...

      ROI Factor Blogin Paid Search- 13 readers -
  • Google Display Ad Size Cheat Sheet

    … When it comes to creating effective Google display ads, there are quite a few formats to choose from. Whether intended for mobile or desktop display, designing ads that meet the correct file specifications is the first step to getting your message out to your audience. That’s why we’ve provided this quick summary and accompanying cheat sheet…

    Advice Interactive Group- 12 readers -
  • How to create an effective digital marketing strategy

    …. Your owned channels are a vital part of your digital marketing strategy, as they are the starting point for your existing presence and what can be achieved while growing it. Earned Media Earned media refers to what you have gained from others about your business and it may include reviews, mentions, shares, PR coverage, guest posts and anything…

    Search Engine Watchin How To's- 19 readers -
  • The Value of Paid Social

    … With the decline in organic reach on Facebook, the introduction of an algorithm on Instagram and the real-time nature of Twitter, paid media has become necessary for brands to amplify content to the right audiences, at the right time, with the right message. Organic marketing activity is only as valuable as the users it’s reaching. Followers…

    AllTwitterin Social Facebook Twitter Retargeting- 21 readers -
  • The Misconceptions, Benefits and Future of Native Advertising [Interview]

    …, and they don’t know that it was sponsored content, no one is winning there. The reader is certainly not winning; the advertiser is definitely not winning because they haven’t gotten anything out of the experience that they paid to create and promote, and the publisher is not winning because they are potentially losing the trust of a reader. I think when…

    Relevance- 16 readers -
  • The Fusion of Social and Programmatic

    … Social and programmatic are quickly becoming one buy thanks in large part to the expansion of programmatic solutions giving way to brands that have overcome a siloed buying process. According to an eMarketer study, more than two-thirds of all digital display advertising will be purchased programmatically this year. Coupled…

    AllFacebookin Social Display Facebook Twitter- 16 readers -
  • 3 Tips for Ensuring Your Brand is Consistent

    … Successful brands are memorable and elicit an emotional response from consumers. But achieving this depends on consistency across the brand. Without a cohesive brand strategy, the marketing department is often left policing a disjointed and confusing message that leaves little impression. This can also lead to lost sales or clients and even…

    Relevance- 10 readers -
  • 10 Local Paid Media Marketing Ideas

    … Keynote that streamed live back in May 2016. If you haven’t seen it yet, I would really recommend you take a look. It’s an hour long but it is packed full of all the features we can expect to see coming to AdWords and Analytics in the near future. In this post I am going to share 10 paid media strategies that any business with a local presence…

    Samantha Noble/ State of Digitalin Paid Search- 12 readers -
  • How to Scale Native Advertising for Content Distribution

    … to focus on what they do best – marketing – rather than spending countless hours learning how to set up campaigns in 20 different networks. The scale that they provide for content marketers seeking distribution is unprecedented. This is the technology that will usher native advertising to the forefront of digital paid media. …

    Chad Pollitt/ Relevance- 10 readers -
  • The Five Elements of a Successful Native Ad Campaign

    … Just as five feng shui elements can help you to balance your environment, five native ad elements can help you to place your campaign on the road to success. Native Advertising provides an opportunity to reach, engage and build a relationship with prospects in ways traditional ads simply can’t. Although the nature of native ads is to seamlessly…

    Relevance- 15 readers -
  • What’s New in Facebook Graph API v2.7?

    … and zoos. More Page Insights: We’re introducing a new page metric, allowing you to see daily follow/unfollow counts. You’ll be able to access breakdowns by organic/paid, source, time and lifetime breakdown by user demographics. Ad placements update: We’ve improved our design of ads placements so that advertisers can more easily identify and select…

    David Cohen/ AllTwitterin Facebook- 13 readers -
  • 2016 Native Advertising Trends for Publishers

    … and media companies. Native Advertising Labeling 5. How do you label native advertising? According to a Contently study, 52% of content consumers didn’t recognize that an article labeled with “Sponsored Content” was paid for by an advertiser and that a brand had influence over the content. While the plurality of readers claim negative feelings…

    Chad Pollitt/ Relevance- 19 readers -
  • AHA Likes Facebook Ads for List Marketing

    … test click rates and engagement before we launch in a bigger way across the site. Content marketing has also provided more traction than regular ads. When you give people relevant content that’s useful and engaging to read, you end up building a more loyal audience with higher retention. RK: In terms of paid, earned and owned media, what…

    AllTwitterin Facebook- 13 readers -
  • Why You Should Invest in Sponsored Content

    … Most marketing campaigns these days combine inbound and outbound strategies. A regular blog, an active social media campaign, and savvy SEO coexist with mobile and banner ads, print advertisements, and maybe even a direct mail promotion, depending on your business. Sponsored content combines elements of both. Much like a blog or an article…

    Relevance- 10 readers -
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