Paid Media

    • How AR and VR can Propel Content Marketing into a New Age

      A Monster of a Marketing Campaign On April 26th 2017, the marketing team behind the wildly successful Alien film franchise unleashed a monster of an ad campaign to build interest in their new film, Alien: Covenant. Utilizing cutting edge virtual reality technologies, they released a 360 VR experience called ‘In-Utero’. You can check out the video here, if you dare.

      Relevancein Content How To's- 11 readers -
    • Overcoming Cyber Security Challenges in Digital Marketing

      A digital marketing campaign typically requires a lot of planning, time, and effort to produce results. It begins with market research, but a comprehensive strategy will include content marketing, social media, email marketing campaigns, building customer relationships, and more. Any online marketing efforts should also include measures for cyber security.

      Relevancein EMail- 25 readers -
  • 5 Digital Marketing Job Search Mistakes / Myths

    … with your skills & knowledge base. 3. Not Updating your Social Profile Now, this would be a silly mistake to commit, especially when you are yourself from the digital background. Considering the impact that social media holds today, the effects of social media are visible in all aspects of our lives and this includes the ‘job search’ as well…

    Relevance- 24 readers -
  • Listen up, Freelancers: In Influencers We Trust!

    Influencer marketing might seem to most people like a relatively new idea and a product of contemporary marketing methods and strategies, but in truth, influencers have been around for a long time. When someone uses a term “influencer” we usually think of a well-known blogger, YouTuber, or marketing analyst, but an influencer can be anyone who influences the public opinion – t ...

    Relevance- 7 readers -
  • The Top Data Mistakes Brands and Marketing Agencies Make

    …. They have virtually no impact on your bottom line, particularly if (as is so often the case) they’ve been obtained through less-than-organic methods. Grow your social media organically. Get people to follow you because they like you, not because you paid for some data farm in Russia to add you to their network. Organic followers promoting you…

    Relevance- 17 readers -
  • The Paid Media Cube: A Framework to Clarify and Communicate Your PPC Strategy

    … and all stakeholders to prove confidence and good understanding. Because—no matter how complex your plan— stakeholders on your team should ideally understand how you’re defining success, and how to support you in execution. Andy Crestodina of Orbit Media agrees: “Clarity is key. Keep [your paid strategy] simple and explicit. If there’s anything…

    Unbouncein Paid Search- 13 readers -
  • Defending Your Territory: The Need to Bid on Your Brand Terms

    … consumers looking for your brand. 2. Enjoy better control over messaging and traffic Bidding on your brand terms can also give you additional control over your e-commerce messaging. Even if your online store is showing up on the first search engine page, your company results are restricted to SEO metadata. While organic ranking means free…

    Relevance- 12 readers -
  • Google Ad Suggestions : How to Turn it Off

    … Google’s efforts to create the most value for their AdWords customers may start to backfire on them. With all the great data that the new Google AdWords Beta is supplying to advertisers, a new feature has many upset about automatically generated ads going live without their knowledge. As of recently, Google AdWords started creating Search ad…

    Relevance- 11 readers -
  • Digital Marketing Strategies for Small Businesses that Will Dominate in 2018

    … much more. But, don’t forget to adapt your marketing strategy as well. The New Year brings new rules and here are some useful tricks that you’ll need to adopt. Social media as a publishing tool Figures show that in 2015, Facebook influenced 52% of consumers’ online and offline purchases and 92% businesses opted for social media content rather than…

    Relevance- 19 readers -
  • The Ultimate Guide to Digital Marketing Terms & Concepts

    …, as they help Google determine what content is valuable and relevant to different audiences. SEM SEM, or Search Engine Marketing, can be a very powerful tool if you want to see quick results online. Basically, it utilizes paid advertisement options such as Google’s PPC (Pay-Per-Click) to make your website instantly visible among search results online…

    Relevance- 8 readers -
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  • 3 High Paying Affiliate and Adsense Industries That Are Not What They Seem

    …, and we have only ever had 2 leads. We have had about 150 signups, but only two qualified as paid leads. The problem is that they only count as leads when they earn the site between $10 and $100 in commission. They earn a few cents per trade and it takes a very long time to earn that amount. There is also some deception in this industry. We worked…

    Relevancein Affiliate- 14 readers -
  • Instagram’s Most Important Statistics for Marketers

    … As long as there’s been social media, marketers have been trying to master how to best use social platforms to advance their brands. While platforms like Facebook and Twitter have long been obvious boons to brands, Instagram has proved much trickier. They were relatively late to introduce advertising and tracking features that marketers need…

    Relevance- 16 readers -
  • The How and Why Guide To Using Instagram Stories

    … Okay, so it has been over a year now since Instagram first introduced Instagram Stories. Although many of us are avid users of the feature, a lot of businesses are failing to utilize this tool. But no fear, we have built this simple guide so businesses can fully understand the do’s and don’ts of Instagram stories and how to make them work for you…

    Relevance- 15 readers -
  • How to Analyze What Consumers Read After They See Your Ads

    … on social media platforms. When deciding on ad placement with specific publishers or networks, make sure they have good data on who their audiences are and how they interact on the platform. The more they know about the kinds of readers and users they attract, the better they’ll be able to deliver the right message to the right consumers at the right…

    Relevance- 11 readers -
  • The Ultimate List of Sponsored Content Marketplaces for Marketers

    … article. There are many notable examples. One of the most famous sponsored posts was written by my friend, Melanie Deziel. It’s entitled, “Orange is the New Black” and it’s sponsored by Netflix. It’s real journalism about women in prison. The article was very successful for Netflix and earned multiples more media than the actual paid media. Many…

    Chad Pollitt/ Relevancein Content- 21 readers -
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