Paid Media & Ppc

  • Search Laboratory Sponsors SearchLeeds

    … Last week, we were proud to be among 1,200 of the north's leading digital experts as we sponsored, spoke and exhibited at SearchLeeds held at the Leeds First Direct Arena. The event, which is now in its second year and hosted by Branded3, saw the coming together of the best in search marketing to hear […] The post Search Laboratory Sponsors…

    Search Laboratory- 19 readers -
  • PPC conversion attribution - AdWords, Google Analytics, and Imported Goals

    … Basic PPC attribution using AdWords and Google Analytics There are a lot of options in both AdWords and Google Analytics for comparing different attribution models, from the last-touch model to more sophisticated data-driven options. Before considering which attribution model to use, there are some fundamental decisions to make regarding what data you’re tracking in the […] The post PPC conversion attribution - AdWords, Google Analytics, and Imported Goals appeared first on Search Laboratory. …

    Search Laboratoryin Paid Search Google- 22 readers -
  • Enhanced CPC: The Latest Changes

    … Enhanced CPC is changing. Here’s what you need to know and how it might impact your AdWords PPC accounts. When is the change happening? Google has indicated here that this change will start rolling out from May 2017. How did it used to work (pre-May 2017)? Enhanced CPC looks for signals that indicate whether a […] The post Enhanced CPC: The Latest Changes appeared first on Search Laboratory. …

    Search Laboratoryin Paid Search- 11 readers -
  • The Rise and Rise of Google Shopping ads

    … We know that Google is investing in its Shopping ads service, arguably as a defence against the threat from Amazon. But just how influential have Shopping ads (formerly known as PLAs) become in paid search? To answer this question, we ran a report comparing impressions from shopping (vs. search), averaged across all our client accounts. […] The post The Rise and Rise of Google Shopping ads appeared first on Search Laboratory. …

    Search Laboratoryin Paid Search Google- 10 readers -
  • Automating PPC Ad Tests

    … A/B testing your ads is good practice in any PPC account as there are always tweaks that can be made. Does “save 20%” make more people click than “20% off”? Which of your USPs should you be pushing? However, ad testing can fall by the wayside, especially if there are tasks that are more urgent […] The post Automating PPC Ad Tests appeared first on Search Laboratory. …

    Search Laboratoryin Paid Search- 7 readers -
  • International Paid Search

    … Paid search is a great place to start your market entry as it can produce short-term results for a fixed budget. Where content marketing and SEO efforts may take months to get results, PPC will give you an instant flavour of the demand for your products in new international markets. Google and other search engines […] The post International Paid Search appeared first on Search Laboratory. …

    Search Laboratoryin Paid Search- 11 readers -
  • Expanded Text Ads – Best practice guide

    … So What Are They? They are the new ad format that Google has recently announced and begun to roll out. Originally we had a headline worth 25 characters and two 35-character description lines. In expanded text ads we have two 30 character headlines and one long 80-character description line. The display URL has also slightly […] The post Expanded…

    Search Laboratory- 6 readers -
  • Auditing Ecommerce PPC Campaigns How to Identify Opportunities in AdWords

    … Managing PPC campaigns, especially big-spending ecommerce campaigns with large numbers of keywords, requires an on-going process of testing, analysis and optimisation in order to maximise returns from your budget. With so many different variables in play and different tactics for optimization it’s important to frequently take a step back and review performance, highlighting areas of […] The post Auditing Ecommerce PPC Campaigns How to Identify Opportunities in AdWords appeared first on Search Laboratory. …

    Search Laboratory- 6 readers -
  • Google Removes Right Side Ads, But How Will It Affect Your PPC Campaign?

    … Between the 18th and 22nd of February, Google started phasing out the display of ads on the right-hand side of search result pages. With the exception of Shopping Ads results, this ad space was removed meaning there could be a maximum of only 7 ads on a SERP. These ads were replaced by a fourth […] The post Google Removes Right Side Ads, But How Will It Affect Your PPC Campaign? appeared first on Search Laboratory. …

    Search Laboratoryin Paid Search Google How To's- 6 readers -
  • Google Removes Ads from Right Hand Side

    What’s Happened? On Friday, The SEM Post broke the news that the layout of the SERPs had changed. The layout of the office also changed as everyone leaned into their screens to make sur ...

    Search Laboratory- 7 readers -
  • Should I run PPC in foreign languages?

    … Although English remains the single most widely used language online it still only accounts for around a quarter of total usage. The growth in online use of languages such as Chinese and Arabic far outstrips that of English. Additionally, many users only speak English as a second language. A PPC campaign can allow companies to […] The post Should I run PPC in foreign languages? appeared first on Search Laboratory. …

    Search Laboratoryin Paid Search- 4 readers -
  • Why Bidding on Brand is Worth it

    … The big question in any PPC strategy is always “Do we bid on brand terms?” There are times when the answer is easy – if you’re competing against resellers, you can’t leave it to organic. But for many the answer is not so clear. Is PPC actually bringing in anything you couldn’t get for free? The short […] The post Why Bidding on Brand is Worth it appeared first on Search Laboratory. …

    Search Laboratoryin Paid Search- 6 readers -
  • Will Apple Pay change the way we track in-store conversions?

    … With Apple Pay launched in the UK recently, tracking in-store conversions could be about to transform! Google released the ‘Store Visits’ metric for AdWords at the end of last year, but how does it actually work and how can it be enhanced now contactless smartphone payment is catching on? Firstly, here’s how the ‘Store […] The post Will Apple Pay…

    Search Laboratory- 10 readers -
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