Paid Reach

  • Why You Should Invest in Sponsored Content

    … and are often marked as “advertisement.” Here’s one example: Sponsored content may not mention the brand at all. They aim to help and entertain. Why sponsored content? Say Business Insider’s readership perfectly matches your target audience. But no one at Business Insider will touch your press releases. Sponsored content allows you to reach that audience…

    Relevance- 11 readers -
  • The Surprising Link Between Paid and Organic Viral Reach on Facebook

    … and one-day uniques tells you how often people are seeing your content over multiple days. (Note: A lot of people get lost here. Just understand that unlike web analytics where people come back once in a while, in social, you have a lot of people viewing your content in short time periods. So if you’re not looking at one-, seven- and 28 day reach trends…

    Dennis Yu/ Relevancein Social Facebook- 22 readers -
Get the top posts daily into your mailbox!
More from around the web