Paid Reach

  • Why You Should Invest in Sponsored Content

    … Most marketing campaigns these days combine inbound and outbound strategies. A regular blog, an active social media campaign, and savvy SEO coexist with mobile and banner ads, print advertisements, and maybe even a direct mail promotion, depending on your business. Sponsored content combines elements of both. Much like a blog or an article…

    Relevance- 10 readers -
  • The Surprising Link Between Paid and Organic Viral Reach on Facebook

    … with no ads. And a political blog can get higher PTAT (when it still existed as a measure of engagement) than Coca-Cola. You’d think that the more popular a post, the greater the engagement rate, right? The old wives’ tale says that if your engagement rate is high, then you get a multiplying effect. And at some point, because you’ve gamed the algorithm…

    Dennis Yu/ Relevancein Social Facebook- 20 readers -