Paid Reach

  • Why You Should Invest in Sponsored Content

    … and are often marked as “advertisement.” Here’s one example: Sponsored content may not mention the brand at all. They aim to help and entertain. Why sponsored content? Say Business Insider’s readership perfectly matches your target audience. But no one at Business Insider will touch your press releases. Sponsored content allows you to reach that audience…

    Relevance- 15 readers -
  • The Surprising Link Between Paid and Organic Viral Reach on Facebook

    … “quality” content you have. Look at negative feedback as a proxy. Facebook reports on one-, seven- and 28-day figures for non-unique metrics. Don’t make the cardinal sin of trying to add up daily reach figures over the last week to get to a weekly reach. Some of your visitors may see your content across multiple days, meaning that they are counted…

    Dennis Yu/ Relevancein Social Facebook- 29 readers -
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