Paid Reach

  • Why You Should Invest in Sponsored Content

    … and are often marked as “advertisement.” Here’s one example: Sponsored content may not mention the brand at all. They aim to help and entertain. Why sponsored content? Say Business Insider’s readership perfectly matches your target audience. But no one at Business Insider will touch your press releases. Sponsored content allows you to reach that audience…

    Relevance- 15 readers -
  • The Surprising Link Between Paid and Organic Viral Reach on Facebook

    … (the applause ratio). You might post multiple times in one day – each of which can reach a separate or overlapping audience – but overall, the total daily unique reach has a surprising connection with total daily interactions. You might even think that Facebook is promoting unpopular or un-engaging content. Notice the inverse relationship: Going…

    Dennis Yu/ Relevancein Social Facebook- 31 readers -
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