Paid Reach

  • Why You Should Invest in Sponsored Content

    … Most marketing campaigns these days combine inbound and outbound strategies. A regular blog, an active social media campaign, and savvy SEO coexist with mobile and banner ads, print advertisements, and maybe even a direct mail promotion, depending on your business. Sponsored content combines elements of both. Much like a blog or an article…

    Relevance- 8 readers -
  • The Surprising Link Between Paid and Organic Viral Reach on Facebook

    … deeper into post-level insights If you’re a hard-core data geek like me, you might be interested in investigating further by downloading the CSV insights file on posts. (You can’t get organic vs. viral reach in the regular web user interface, since they are now combined together as “organic”.) Choose “post” level insights: Now you can do the math…

    Dennis Yu/ Relevancein Social Facebook- 15 readers -