Paid Reach

  • Why You Should Invest in Sponsored Content

    … and are often marked as “advertisement.” Here’s one example: Sponsored content may not mention the brand at all. They aim to help and entertain. Why sponsored content? Say Business Insider’s readership perfectly matches your target audience. But no one at Business Insider will touch your press releases. Sponsored content allows you to reach that audience…

    Relevance- 15 readers -
  • The Surprising Link Between Paid and Organic Viral Reach on Facebook

    … deeper into post-level insights If you’re a hard-core data geek like me, you might be interested in investigating further by downloading the CSV insights file on posts. (You can’t get organic vs. viral reach in the regular web user interface, since they are now combined together as “organic”.) Choose “post” level insights: Now you can do the math…

    Dennis Yu/ Relevancein Social Facebook- 24 readers -
Get the top posts daily into your mailbox!