Paid Reach

  • Why You Should Invest in Sponsored Content

    … and are often marked as “advertisement.” Here’s one example: Sponsored content may not mention the brand at all. They aim to help and entertain. Why sponsored content? Say Business Insider’s readership perfectly matches your target audience. But no one at Business Insider will touch your press releases. Sponsored content allows you to reach that audience…

    Relevance- 14 readers -
  • The Surprising Link Between Paid and Organic Viral Reach on Facebook

    … with no ads. And a political blog can get higher PTAT (when it still existed as a measure of engagement) than Coca-Cola. You’d think that the more popular a post, the greater the engagement rate, right? The old wives’ tale says that if your engagement rate is high, then you get a multiplying effect. And at some point, because you’ve gamed the algorithm…

    Dennis Yu/ Relevancein Social Facebook- 24 readers -
Get the top posts daily into your mailbox!