Paid Search

  • Setting Up Apple Search Ads (for AdWords Experts)

    … Previously, Boost Media shared an overview of Apple Search Ads vs. AdWords to help search marketers understand the new app advertising platform. Now, it’s time to delve deeper into the nuances to help you set up and manage your first Apple Search Ads campaign. Apple Search Ads features and functionality Here are some of the nuances associated…

    Karen Amundson/ BoostBlogin Paid Search- 10 readers -
  • Making Better Apps With Apple Search Ads Data

    … marketing mix; provided a quickstart guide to Apple Search Ads for AdWords experts; and shared tips for mobile app marketers on how to influence the ad creative of Apple Search Ads. The app development status quo Current developer tools like iTunes Connect and App Analytics offer little insight into who’s downloading apps and why. Third-party tools like…

    Karen Amundson/ BoostBlog- 5 readers -
  • Bing Ads Tests Dynamic Search Ads

    … Bing Ads is testing Dynamic Search Ads in the U.S. Dynamic search ads let you create ads for relevant search queries based on the content on your website. The post Bing Ads Tests Dynamic Search Ads by @DannyNMIGoodwin appeared first on Search Engine Journal. …

    Danny Goodwin/ Search Engine Journal- 8 readers -
  • Creative for Apple Search Ads

    … of Apple Search Ads, you’ll want to approach keyword research with both a paid and organic lense. Due to the way Apple serves up app ads on its new advertising platform, keywords used in your meta descriptions will impact both types of listings. The more closely you can align keywords you target and keywords in your metadata with the keywords people…

    Karen Amundson/ BoostBlog- 15 readers -
  • Does Traffic Quality Still Matter?

    … In today's user experience-focused world, is it still worth your time to optimize your traffic? The answer may surprise you. The post Does Traffic Quality Still Matter? by @jakebaadsgaard appeared first on Search Engine Journal. …

    Search Engine Journal- 4 readers -
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