Paid Search

  • Do you need a PPC management expert?

    … are completely viable when everything goes to plan. In turn, both options can have significant downsides when those cogs do not turn quite as smoothly as intended. Note: We previously explored this topic on Search Engine Watch back in 2014. I will include some of the points made in the aforementioned article, as well as adding some new ones. Cost…

    Search Engine Watchin Paid Search- 10 readers -
  • How to optimize your ad campaigns for consumer behavior on Facebook and Google

    … thing is being able to overcome their pitfalls, in order to increase ROI and customer conversions. We’ve found that the best way is to take advantage of your customer data, in order to deliver personalized and targeted content across your channels. For more on how to supercharge your paid search and social campaigns, check out Fospha’s Paid Search and Social Optimization solution. Sponsored content in collaboration with Fospha. Views expressed in this article do not necessarily reflect the opinions of Search Engine Watch. …

    Search Engine Watchin Social Paid Search Google How To's- 11 readers -
  • The Top 10 Most Common AdWords Mistakes

    … Use this list to help avoid making the most common mistakes in your own Adwords account. The post The Top 10 Most Common AdWords Mistakes by @SusanEDub appeared first on Search Engine Journal. …

    Search Engine Journal- 17 readers -
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