Paid Search

  • How to Perform an AdWords Audit

    … Use this eight-step AdWords account audit process to find areas in need of improvement, expansion, or optimization. The post How to Perform an AdWords Audit by @coreydmorris appeared first on Search Engine Journal. …

    Search Engine Journal- 10 readers -
  • 3 ways to scale your SEM efforts when you are hitting a wall

    It happens to every AdWords practitioner at some point. We launch our campaigns, split out exact match and broad match, mine for queries, work on expansions, test different initiatives, run betas, etc. – and then we hit a wall. What do we do next? How do we continue to push forward and scale our paid search accounts to capitalize on intent? Below are a few strategies to break ...

    Search Engine Watch- 12 readers -
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