Paid Search

  • Capitalize on volume and long tail in Q4 with Dynamic Search Ads

    … In ecommerce, there’s always a scramble to capitalize on the volume that is out there for the holidays. You’re doing additional builds, optimizing Google Shopping efforts, and using social in multiple ways to get in front of additional audiences. In the midst of all the madness, don’t forget about using dynamic search ads (DSAs) to pick up…

    Search Engine Watch- 4 readers -
  • Listen Up for 2017, Part III: Search, Social, and Podcasting

    In the last installment of this series, Boost Media covered using podcasting and podcast advertising as a way to learn how to execute successful audio media, in preparation for audio and voice emerging as the next UI in 2017. Here, we shed light on how to use search and social to ensure conversions are resulting from your podcast advertising efforts.

    Karen Amundson/ BoostBlog- 7 readers -
  • A Mindset Shift: Thinking Beyond the Conversion #pubcon

    … Today I had the absolute pleasure of speaking at Pubcon in Las Vegas alongside Lisa Raehsler looking at Paid Media strategies for targeting website audiences across every stage of the funnel. Lisa took the first part of the funnel from Unaware through to Buy and then I followed looking at strategies for increasing customer loyalty and encouraging…

    Samantha Noble/ 14 readers -
  • How paid search and personalisation can work together

    We don’t generally think of paid search as a great channel for personalisation, but increasingly, it’s becoming one. Caroline Reynolds, VP of Paid Search at iProspect, gave a presentation at the Content Marketing Association’s most recent Digital Breakfast explaining exactly how personalisation and paid search can work together.

    Search Engine Watch- 8 readers -
  • Five Google Shopping tips to help nail your Q4 ROI

    … of time in optimizing titles. Use your top-performing and top-volume search queries in your titles, and remember to be as descriptive about the actual product to ensure relevance to the query. As with most ad elements, we recommend that you test different titles to see what impact each variation may make. 2) Use smart segmentation If you have…

    Search Engine Watchin Google- 9 readers -
  • AdWords for B2B: Stupid or Stupendous?

    … If AdWords is such a great B2B advertising platform, why do so many companies struggle to turn a profit on AdWords? Read this post to find out. The post AdWords for B2B: Stupid or Stupendous? by @jakebaadsgaard appeared first on Search Engine Journal. …

    Search Engine Journalin Paid Search- 8 readers -
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