Paid Search

  • Why Search Is Like The Housing Market

    … For as long as I’ve been in paid search, there’s always been debate and much banter (argument?!) about whether my chosen discipline is better than it’s sibling, SEO. What I hope to do in this article is give you a way to explain the pros and cons of both channels to your clients while hopefully persuading you that both are important when…

    Arianne Donoghue/ State of Digitalin Paid Search SEO- 11 readers -
  • The Paid Media Cube: A Framework to Clarify and Communicate Your PPC Strategy

    … and all stakeholders to prove confidence and good understanding. Because—no matter how complex your plan— stakeholders on your team should ideally understand how you’re defining success, and how to support you in execution. Andy Crestodina of Orbit Media agrees: “Clarity is key. Keep [your paid strategy] simple and explicit. If there’s anything…

    Unbouncein Paid Search- 13 readers -
  • How a Customer Data Platform can improve AdWords performance

    According to Hochman Consultants (2017), the average cost of pay-per-click (PPC) advertising is increasing – with the average cost-per-click in 2016 being nearly double that of 2013. When you consider the fact that Google processes over 2.3 million searches per minute (Business Insider, 2016), this is hardly surprising.

    Search Engine Watch- 8 readers -
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