Paid Search

    • Is Your Hotel Ready for Expanded Text Ads?

      Is your hotel ready for Expanded Text Ads? Do you run paid search ads on Google? Do you feel 100% confident that you are up to date with all the changes that have gone on this year on the platform? There were ALOT. They ranged from small changes to the interface, to completely changing the layout. They removed right-hand side ads, they put an emphasis on mobile, & they intr ...

      E-Marketing Associatesin Paid Search- 20 readers -
    • Paid Search Predictions 2017

      (This is the transcript from our new video so it may not read as well as a normal blog post would) Hi, I’m Graeme. My Paid Media Predictions for 2017. First off, audiences are going to become as vital as keywords are in search targeting, if they aren’t already. The tools are much more easy to use, meaning mass adoption is there for the taking.

      Graeme Benge/ Koozai.comin Paid Search- 20 readers -
  • How to keep Q4 paying off in 2017

    … Retailers love the influx of revenue in Q4, but there’s another, more last gift from the spike in digital traffic: data that you can use to your advantage in 2017. In this post, we’ll cover three major ways to make Q4 the gift that keeps on giving. 1) Capture those audiences. This is the time to build remarketing lists (put this in place ASAP…

    Search Engine Watchin Social How To's- 13 readers -
  • Where Do All the PPC Heroes Assemble?

    … Hero Conf Los Angeles, the world’s largest all-PPC event, is back for its sixth annual installment and ready to dive deep into the paid search and social content you can’t get anywhere else. The post Where Do All the PPC Heroes Assemble? by @sejournal appeared first on Search Engine Journal. …

    Search Engine Journalin Paid Search- 11 readers -
  • Is Everything OK? 3 Tips For Keeping Your PPC Accounts Healthy

    … December 23, 2016 As search professionals, we’re always assessing the overall state of our PPC programs. If performance isn’t constantly monitored, we’re sure to find out one day that the campaigns we thought were doing well are not hitting goals or worst case scenario, losing money. For this very reason, most account managers create intricate…

    Jeff Baum/ PPC Heroin Affiliate Paid Search- 10 readers -
  • Your End Of Year PPC Checklist: What To Audit Before 2017

    … it and forget it” tactical items in our accounts that don’t need constant tinkering. So, today, in the spirit of reflection and new year’s goals, we will look at six essential areas that should not be overlooked moving into 2017. Bid rules Device schedule and bidding Search Partners data Ad extensions Remarketing lists Code placement Time and time again…

    PPC Heroin Paid Search- 12 readers -
  • How to Dominate in Search Marketing: The Case for Combining PPC & SEO

    … Organic or paid search — they’re fundamentally different yet two sides of the same coin. Having tunnel vision for SEO or PPC doesn’t make much sense when they both help you get to where you want to go. What binds the two strategies together is their purpose: increasing visibility. The post How to Dominate in Search Marketing: The Case for Combining PPC & SEO by @tthursb appeared first on Search Engine Journal. …

    Search Engine Journalin Paid Search SEO How To's- 11 readers -
  • 3 CRO Techniques for Boosting Conversions in 2017

    … CRO is a straightforward process once the right data is in place. Collecting data is the tough part and a one-stop shop like Zarget offers a plethora of CRO tools that make life easier for a digital marketer. The post 3 CRO Techniques for Boosting Conversions in 2017 by @sejournal appeared first on Search Engine Journal. …

    Search Engine Journal- 9 readers -
  • How to Use the Google AdWords Search Terms Report

    … One of the most important aspects to consider for your AdWords strategy as we enter the holiday season is making sure that user searches are only clicking on your ads if they are actually qualified leads. In other words, when the ad came up, it was actually what the user was searching for in the first place. This is where Search Terms Reports come into play. The post How to Use the Google AdWords Search Terms Report by @ProvenData appeared first on Search Engine Journal. …

    Search Engine Journalin Paid Search Google How To's- 13 readers -
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