Paid Search

  • 4 ways to get more out of Bing Ads

    …Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very little opportunity for the effort invested, but times have changed. With now more market share and easier tools to manage them, Bing Ads can be a... Please visit Marketing Land for the full article…

    Marketing Landin Paid Search- 10 readers -
  • SEO vs. PPC: Which is Better in the Long Run?

    … SEO and PPC advertising both can be incredibly valuable. But which is better in the long term? Find out here. The post SEO vs. PPC: Which is Better in the Long Run? by @searchmastergen appeared first on Search Engine Journal. …

    Search Engine Journal- 7 readers -
  • 3 ways humans can do PPC better than machines alone

    …Artificial Intelligence is a hot topic in PPC but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of value. Use Business Data for Bid Management Bid management can be one of the most repetitive and boring tasks of... Please visit Marketing Land for the full…

    Marketing Landin Paid Search- 6 readers -
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