Paid Search 101

  • 10 Tips On Having A Holly Jolly #PPC Campaign

    … – which means that you’re one busy individual. To help make the holidays run a little smoother for you, follow these PPC best practices. 1. Take a Look Back at Last Year Before you get overwhelmed with your upcoming PPC holiday campaign, take a look back […] The post 10 Tips On Having A Holly Jolly #PPC Campaign by @wonderwall7 appeared first on Search Engine Journal. …

    Kelsey Jones/ Search Engine Journalin Paid Search- 9 readers -
  • 5 Ways to Improve Your Expanded Text Ads Now

    … With Expanded Text Ads, you now have a much bigger medium to flex your PPC muscles. Here are five ways to improve your AdWords Expanded Text Ads now. The post 5 Ways to Improve Your Expanded Text Ads Now by @LarryKim appeared first on Search Engine Journal. …

    Larry Kim/ Search Engine Journal- 7 readers -
  • What’s the Most Important CRO Metric?

    … I know what you're thinking. Conversion rate is the most important CRO metric you should track, right? Duh? Seems like a no-brainer. Actually, no. The post What’s the Most Important CRO Metric? by @LarryKim appeared first on Search Engine Journal…

    Larry Kim/ Search Engine Journal- 11 readers -
  • How to Grow Your Business With SEM in 2016

    … 2016 has brought many changes to SEM from Bing Ad Network taking off to local Adwords changes. But, what does this mean for PPC? Find out here. The post How to Grow Your Business With SEM in 2016 by @annaleacrowe appeared first on Search Engine Journal. …

    Search Engine Journal- 10 readers -
  • How Mobile Transformed PPC Marketing

    … All of the huge changes happening in PPC marketing now can be traced back to one thing: mobile. Discover how mobile is affecting digital advertising. The post How Mobile Transformed PPC Marketing by @@bradtiller appeared first on Search Engine Journal. …

    Search Engine Journal- 6 readers -
  • How to Add AdWords Location Bid Adjustments

    … Location bid adjustments are a Google AdWords feature that lets advertisers show ads frequently to potential customers in certain geographic areas. Here's how you can set up one for your business. The post How to Add AdWords Location Bid Adjustments by @ChristinaBaldas appeared first on Search Engine Journal. …

    Search Engine Journal- 10 readers -
  • A Guide to Choosing the Right PPC Bidding Strategy

    … Search engine marketing, much like love, is a battlefield. You must have a plan in place before you begin, or success won’t even be an option. People are often overwhelmed with the bidding strategies provided by their PPC platforms. The options can seem endless. There are cost-per-acquisition strategies, cost-per-click strategies, bidding…

    Search Engine Journalin Paid Search- 13 readers -
  • 3 Stupid-Easy Ways to Combat Ad Fatigue

    … them off rather than delightfully chauffeuring them down the funnel. In fact your funnel has a lot of escape holes if you’re poorly serving the same ad over and over again to the same audience. Don’t sweat it! If you’re paying to play on search, social, or both, here are three insanely easy things you can do to ensure you’re not turning off your…

    Margot Da Cunha/ Search Engine Journalin Paid Search- 7 readers -
  • 6 #Marketing Metrics That Need to Die

    … and conversions. 3. Keyword Rankings Keyword rankings are the insatiable, brain-munching zombie of marketing metrics. They just won’t stay dead. So many factors have made keyword rankings completely useless—personalization, geo-location, changes in the search algorithm, etc. And those aren’t even new! This shift has been happening over a period of years…

    Larry Kim/ Search Engine Journal- 31 readers -