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  • Agile marketing blocked: "Taking a guess can get me fired!"

    … I do a lot of teaching agile marketing to the digital marketing world, ever since the release of my book Do It Wrong Quickly. I once had a class on search marketing where a student lamented that my approach--to experiment and try new things--wouldn't work in her organization. In fact, she told me point blank, "Taking a guess can get me fired…

    Search Engine Guidein Paid Search- 6 readers -
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