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If you've used Google's Keyword Tool, you've probably seen the column called "Competitiveness," with levels low, medium, and high. The low. medium, and high are based on the competitiveness of a keyword among paid search advertisers. The more advertisers are bidding on a keyword, the higher the competitiveness.
When I speak to groups, I often ask how many people never click on paid search ads and many hands go up--usually half the room. It ain't true. Estimates are that around one-quarter of all search clicks are on paid search ads and it is 100% of Google's search income, so most people click on ads at least once in a while.
… visits, sales, leads and brand amplification? How do you achieve these goals when a true theory has been proved and to be followed? With so many blogs, resources and even credited educational courses how will we look back at our profession? Early on we were hackers and lowly linkers. Paid Search gave us a vertical to establish credibility…