Paid Search Advertising (Ppc)

  • Should I stay away from highly competitive keywords?

    … competitiveness tells you nothing about the organic search competitiveness, but in reality they usually run about the same. So, most people ask the same thing about keywords: "Should I stay away from highly competitive keywords?" Like any good consultant, my answer is, "It depends." I mean, the tendency is to shy away from that much competition, which could…

    Search Engine Guidein Paid Search Google- 4 readers -
  • Paid search is still frustrating for searchers

    … When I speak to groups, I often ask how many people never click on paid search ads and many hands go up--usually half the room. It ain't true. Estimates are that around one-quarter of all search clicks are on paid search ads and it is 100% of Google's search income, so most people click on ads at least once in a while. But people raise…

    Search Engine Guidein Paid Search Google- 12 readers -
  • The Science of Digital Marketing

    … visits, sales, leads and brand amplification? How do you achieve these goals when a true theory has been proved and to be followed? With so many blogs, resources and even credited educational courses how will we look back at our profession? Early on we were hackers and lowly linkers. Paid Search gave us a vertical to establish credibility…

    Search Engine Guidein Social Paid Search SEO- 8 readers -