Paid Search Advertising (Ppc)

  • Should I stay away from highly competitive keywords?

    … fits, and Web retailers and nationwide chains such as Best Buy are even better fits. But "Akron camera stores" could be a great fit, even if Google says it is highly competitive. If you know your business is a very strong match for even a highly competitive keyword, go for it. You can always stop if it doesn't work. Originally posted on Biznology…

    Search Engine Guidein Paid Search Google- 4 readers -
  • Paid search is still frustrating for searchers

    When I speak to groups, I often ask how many people never click on paid search ads and many hands go up--usually half the room. It ain't true. Estimates are that around one-quarter of all search clicks are on paid search ads and it is 100% of Google's search income, so most people click on ads at least once in a while.

    Search Engine Guide- 14 readers -
  • The Science of Digital Marketing

    … visits, sales, leads and brand amplification? How do you achieve these goals when a true theory has been proved and to be followed? With so many blogs, resources and even credited educational courses how will we look back at our profession? Early on we were hackers and lowly linkers. Paid Search gave us a vertical to establish credibility…

    Search Engine Guidein Social Paid Search SEO- 8 readers -
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