Paid Search Agency

  • 5 Steps To Choose The Right Pay Per Click Company

    … Choosing a PPC management agency that can maintain and expand your account in the long term based on your individual goals is vital to success in search engine marketing. Below are five steps you should consider before choosing your PPC agency. Step 1: Make A List When beginning your search, build an inclusive list of potential agencies…

    Matt Umbro/ PPC Heroin Paid Search- 5 readers -
  • PPC – The Ultimate Guide to Pay-Per-Click Marketing

    … upon based on relevance. For example, advertisers may bid more to remarket to shopping cart abandoners vs. homepage viewers. Ad Copy Text Ads Once ad groups are created and the keywords chosen, ads can be written. Ads should include the targeted keyword theme, any value ads, and a call to action. AdWords text ad structure and character limits…

    Matt Umbro/ PPC Heroin Paid Search- 25 readers -
  • Is a Lack of Power Balance the Root of All PPC Issues?

    … between what's best for the company and what is actually being done. Outside of it being a great leadership piece, it highlighted some reasons client/agency or boss/PPC manager relationships break down. And that once it starts to break down, it is likely that things will only get worse unless one side takes a step back and refocuses everyone…

    Jeff Allen/ PPC Heroin Paid Search- 8 readers -
Get the top posts daily into your mailbox!