Paid Search Analytics

  • Google Analytics Now Separates Brand And Non-Brand PPC Traffic

    Brand and non-brand paid search terms typically perform very differently and most paid search teams analyze these sets of keywords separately. To make this task easier, Google has added a handy feature to Analytics that automatically segments brand and non-brand, or generic, paid search terms into distinct channels. No more building custom segments or filter strings.

    Ginny Marvin/ Search Engine Land- 15 readers -