Paid Search Campaigns

  • Search Engine Marketing Helps Drive Back-to-School Sales

    …. For instance, Location Extensions add information about your location to an ad, so customers can go right to your door. Call Extensions add a click-to-call phone number, so you're easy to contact. , meanwhile, add more information about your website, useful if you have a sub-sections of your site that are relevant to back-to-school categories…

    John Cosley/ Search Engine Landin SEO- 29 readers -
  • Remove Page Elements For Higher Converting Pages

    … to convert by removing distractions. Below are some examples of distracting elements that should be hidden on PPC landing pages to improve conversion events: Option to subscribe to receive email (request for email) Option to receive company newsletter Primary navigation bar Search functionality on the page Tax field for people who live in tax…

    Mona Elesseily/ Search Engine Land- 19 readers -
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