Paid Search Campaigns

  • Search Engine Marketing Helps Drive Back-to-School Sales

    …. Also, take advantage of Product Ads, which display your ad in a way that is visually compelling and include images, promotion text, pricing and your company name. Broad Match modifiers, meanwhile, expand your ads' reach by including words in your keywords in any order - not only the only the one you create - and by including words that are closely…

    John Cosley/ Search Engine Landin SEO- 28 readers -
  • Remove Page Elements For Higher Converting Pages

    … to convert by removing distractions. Below are some examples of distracting elements that should be hidden on PPC landing pages to improve conversion events: Option to subscribe to receive email (request for email) Option to receive company newsletter Primary navigation bar Search functionality on the page Tax field for people who live in tax…

    Mona Elesseily/ Search Engine Land- 18 readers -
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