Paid Search Campaigns

  • Search Engine Marketing Helps Drive Back-to-School Sales

    …. Also, take advantage of Product Ads, which display your ad in a way that is visually compelling and include images, promotion text, pricing and your company name. Broad Match modifiers, meanwhile, expand your ads' reach by including words in your keywords in any order - not only the only the one you create - and by including words that are closely…

    John Cosley/ Search Engine Landin SEO- 28 readers -
  • Remove Page Elements For Higher Converting Pages

    … People often talk about including elements on a page to improve landing page conversions and user experience. I know I've personally written a lot on this particular topic. But, did you know that removing page elements can be just as effective at increasing conversions as adding or tweaking elements on a page? Both large and small companies…

    Mona Elesseily/ Search Engine Land- 18 readers -
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