Paid Search Campaigns

  • Search Engine Marketing Helps Drive Back-to-School Sales

    … last year, and then gradually tapered off. It's also possible to manage your campaigns effectively by understanding back-to-school search patterns. For instance, on PCs and tablets, the lowest average cost-per-clicks across all categories are in June. The one exception is search for "deals." So take advantage of low cost-per-clicks in outlying…

    John Cosley/ Search Engine Landin SEO- 25 readers -
  • Remove Page Elements For Higher Converting Pages

    … to convert by removing distractions. Below are some examples of distracting elements that should be hidden on PPC landing pages to improve conversion events: Option to subscribe to receive email (request for email) Option to receive company newsletter Primary navigation bar Search functionality on the page Tax field for people who live in tax…

    Mona Elesseily/ Search Engine Land- 17 readers -
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