Paid Search Column

  • 5 surprising paid-search insights to help you win the holidays

    …The holiday season is crucial to many paid search advertisers, so how can you make the most of it? Columnist Christi Olson shares some insights and tips to improve your paid search performance. The post 5 surprising paid-search insights to help you win the holidays appeared first on Search Engine... Please visit Search Engine Land for the full article. …

    Search Engine Landin Paid Search SEO- 7 readers -
  • 7 tips to ramp up your holiday advertising

    …Search marketers, are you ready for the holiday shopping season? Columnist Mona Elesseily shares tips for getting the most out of your holiday paid search ads. The post 7 tips to ramp up your holiday advertising appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Mona Elesseily/ Search Engine Land- 9 readers -
  • Creating a B2B and B2C overlap strategy

    …How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an 'overlap strategy.' The post Creating a B2B and B2C overlap strategy appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Justin Freid/ Search Engine Landin Paid Search SEO- 7 readers -
  • 3 ways to build a better agency-client relationship

    …Wondering how you can have a better relationship with your client or paid search agency? Columnist Brett Middleton provides solid advice for both parties to communicate more effectively and work more efficiently. The post 3 ways to build a better agency-client relationship appeared first on Search... Please visit Search Engine Land for the full article. …

    Search Engine Landin Paid Search SEO- 16 readers -
  • Getting the most out of Google’s new sitelinks

    …Google updated the look of ad extensions back in August. Columnist and Googler Matt Lawson runs down how you can take full advantage of that refreshed look. The post Getting the most out of Google’s new sitelinks appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Matt Lawson/ Search Engine Landin SEO- 24 readers -
  • How blockchain will impact search marketing

    …Maybe you've heard of blockchain, but why should you care? Contributor Tony Edwards describes the dramatic impact the technology could have on digital marketing and advertising. The post How blockchain will impact search marketing appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Search Engine Landin SEO How To's- 38 readers -
  • How to capture urgent leads with call-only ad extensions

    …Say more with your call-only ad copy! Columnist Allen Finn discusses how you can leverage callout extensions to earn more calls from prospects in a pinch. The post How to capture urgent leads with call-only ad extensions appeared first on Search Engine Land. Please visit Search Engine Land for the full article…

    Search Engine Landin SEO How To's- 16 readers -
Get the top posts daily into your mailbox!
Topics
See more
A Post To Martech Today About Search Engine Land Amazon Apple Bing Bing Ads Bing Maps & Local Bing Shopping Bing User Interface Bing Voice Search Channel: Analytics & Conversion Channel: Local Channel: Retail Channel: Search Marketing Channel: Sem Channel: Social Consumer Behavior Events Facebook Google Google Ads Google Adwords Google Shopping Google: Acquisitions Google: Adsense Google: Adwords Google: Adwords: Adwords Scripts Google: Adwords: Enhanced Campaigns Google: Adwords: Product Listing Ads Google: Analytics Google: Antitrust Google: Apis Google: Doubleclick Google: Gmail Google: Google Now Google: Google Shopping Google: Legal Google: Maps & Local Google: Outside Us Google: Search Console Google: Seo Google: User Interface Google: Voice Search Google: Web Search Google: Youtube & Video How To How To: Analytics How To: Ppc How To: Seo Legal Legal: Copyright Legal: General Legal: Trademarks Mobile Marketing Most Popular Stories Online Retail Ppc Product Ads Quizzes Search Ads Search Ads: Behavioral Targeting Search Ads: Contextual Search Ads: General Search Ads: Pay Per Call Search Ads: Product Ads Search Ads: Video Search Advertising Search Engines: Shopping Search Engines Search Features Search Features: Natural Language Search Features: Search By Voice Search Marketing Search Marketing: Branding Search Marketing: General Search Marketing: Landing Pages Search Marketing: Local Search Marketing Search Marketing: Multinational Search Marketing: Search Term Research Sem Industry Sem Industry: Community Sem Industry: Conferences Sem Industry: General Sem Tools: Ppc Sem Tools: Web Analytics Seo & Sem Tools Seo Search Engine Optimization Seo: Content & Writing Seo: General Seo: Local Seo: Mobile Search Seo: Site Speed Seo: Structured Data & Schema.Org Sitelinks Social Media Marketing Stats Stats: General Stats: Search Behavior Stats: Spend Projections Super Bowl Us Presidential Election