Paid Search Column

  • Ad copy hack for your AdWords pathways

    … authors are listed here. About The Author Jason Puckett is the CEO & Founder of AdBasis. Ad creative optimization is the name of Jason's game. AdBasis is an A/B and Multivariate testing platform for search, social, display, remarketing & mobile ads. Jason is a digital marketing strategist, ad optimization expert and conversion rate enthusiast. AdBasis has helped over 1,000 companies improve their paid media through creative testing. …

    Search Engine Landin Paid Search SEO Google- 19 readers -
  • Choosing an attribution model: When, not which

    Attribution is important, no matter your industry or your buying cycle. As more attribution models are created, it becomes more difficult to understand which one is the right one, and it seems that conversations about attribution models tend to occur with the expectation that each person has chosen a camp and believes in one particular model.

    Amy Bishop/ Search Engine Land- 13 readers -
  • Are your paid search ads making the right impression?

    … is a clear winner like this one, that’s not a big deal, but if that keyword is barely profitable at the CPC it’s currently at, increasing the CPC to improve impression share might not be the best idea. Search Lost IS (budget) Low-ranking ads aren’t the only way you lose impression share. Remember, if you’re paying for the wrong impressions and clicks…

    Search Engine Landin Paid Search SEO- 12 readers -
  • 2016 in review: Insights for search marketers from Bing Ads

    2016 marked another year of staggering growth in search as it continues to infuse our lives with more answers, more intelligence and more meaning. It was a year of voice searches, digitized consumer decision journeys, omnichannel shopping, chatbots and disruptive technologies that jolted us forward.

    Search Engine Land- 21 readers -
  • SEM’s legit: Our top paid search columns of 2016

    … all columns published through November 30, 2016. Social data provided by SharedCount. About The Author Jessica Thompson is Associate Features Editor at Marketing Land and Search Engine Land. She is a well-rounded digital media enthusiast with a keen interest in all things Internet marketing. Jessica earned her B.A. in English from Drew…

    Search Engine Landin Paid Search SEO- 18 readers -
  • Should you create device-specific PPC campaigns?

    … and cons noted above and figure if device-specific campaigns can help to benefit their accounts. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Aaron has been in the industry for the better part of a decade, leading paid media…

    Search Engine Landin Paid Search SEO Google- 12 readers -
  • The next Bing thing: Get your Bing campaigns in top shape for 2017

    … current activity, making sure it is in line with industry best practices and wider business objectives. Of course, there are a lot of different ways to do this when it comes to the wonderful world of Bing Ads, from spot-checking campaign settings to reviewing Search Term reports. However, one thing that we love to use at Merkle | Periscopix (my…

    Search Engine Landin SEO- 13 readers -
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