Paid Search Column

  • Refreshing competitive search strategies in 2017

    … pertinent keywords from this report, create ad copy that differentiates your brand/products and start bidding. Emerging trends: SEO and paid search keyword changes As search marketers, we can get tunnel vision with a core set of keywords and an ongoing performance optimization intent. There’s nothing wrong with this, but it should be balanced…

    Search Engine Landin SEO- 12 readers -
  • What’s love got to do with Valentine’s Day?

    … audiences marketers can focus on to boost Valentine’s Day sales and provide marketing tips to help you come out swinging with your Valentine’s Day advertising. Data in this article is from two Bing Ads presentations: “Search Bing for Love: Valentine’s Day 2017 Insights for Digital Marketers” and “Valentine’s Day Insights to Woo Digital Marketers…

    Mona Elesseily/ Search Engine Landin SEO- 20 readers -
  • Want to see if the same search query is appearing in different ad groups?

    Having the same search query leading to different ad groups can be bad news. The data about that query isn’t all in one place, making it harder to see how it is performing. It also gets in the way of managing bids: if some queries do badly, turning the bids down in one group can mean they just pop up again in a different group that now has the higher bid, continuing to waste your money.

    Daniel Gilbert/ Search Engine Land- 20 readers -
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