Paid Search Marketing

  • 5 Major Trends that Will Make You Rethink PPC in 2015

    … If you could have just a peek into the Google AdWords crystal ball to help you get ready for smarter PPC strategy in 2015 … would you do it? Of course you would! Unfortunately, the crystal ball is in the shop. All is not lost. Paid search is in a constant state of flux, with Google testing new features and taking away some of our favorite…

    Larry Kim/ WordStreamin Paid Search- 6 readers -
  • One-Man/Woman Army: 6 PPC Tips for Entrepreneurs & Very Small Businesses

    …, as well as give you ideas to enrich your campaigns. (The reverse is true too – you can use AdWords data to help your SEO.) SEMRush in particular is extremely useful in that it gives an extensive breakdown of websites with similar keywords, as well as keyword suggestions. When planning a display campaign to run alongside your PPC campaign, SEMRush offers a one stop shop on a freemium basis. What are the tricks that get you through your day? Let us know in the comments! …

    WordStreamin Paid Search- 16 readers -
  • The Bing Ads Performance Grader: How Strong Is Your Bing PPC Account?

    … Some advertisers mistakenly believe that PPC begins and ends with Google AdWords. There’s no disputing that AdWords is the largest paid search platform, but overlooking Bing Ads is a mistake far too many advertisers make! Bing Ads is cheaper than AdWords, and many high-commercial intent search terms that would be completely unattainable…

    WordStreamin Paid Search How To's- 12 readers -
  • 15 Expert Predictions for PPC & Search Marketing in 2015

    … What's next in search marketing? Considering how often Google updates the AdWords platform and how many new ad products we see unleashed on the industry each year, the only thing certain is change! However, while no one knows exactly what's next, we can certainly look to the predictions and educated guesses of PPC industry leaders to help keep…

    Larry Kim/ WordStreamin Paid Search EMail- 14 readers -
  • 3 Things My Cats Taught Me About PPC

    … sure everything is in the right place: Look for keywords that are in the wrong ad groups Check for duplicate keywords Make sure you haven’t added negatives that might be blocking relevant traffic Clear out keywords with low search volume that are just bringing your Quality Score down Double check that your ads are going to relevant…

    Randi Lucius/ WordStreamin Paid Search- 13 readers -
  • Discover 4 Steps to Outsmarting the PPC Competition on October 21

    … The paid search landscape is fraught with risks and opportunities. But how do you know which risks to address first? Simply digging your way through the mass of PPC data available can be a huge chore. More importantly though, how can you pinpoint and take advantage of the opportunities offering the greatest rewards when the competition…

    Larry Kim/ WordStreamin Paid Search- 4 readers -
  • Mobile PPC Strategy: Are You Missing Out On Conversions?

    … personalization (source: MyBuys). And mobile is only predicted to grow: Local mobile searches (85.9 billion) are expected to exceed desktop searches (84 billion) for the first time in 2015 (source: eMarketer). 50% of paid search clicks on Google are predicted to come from mobile in 2015 (Search Engine Land) By 2017, 85% of the world will have 3G…

    Margot Dacunha/ WordStreamin Paid Search SEO Google- 18 readers -
  • The Top 10 Best PPC Hacks ... Ever!

    …, otherwise known as dayparting. For example, let's say ad clicks during office hours are more valuable to the advertiser in the image below. They have staff in the office during these hours to answer phone calls and email inquiries. Because they are a B2B company, the people searching on their keywords are more likely to be in a buying frame of mind during…

    Larry Kim/ WordStreamin Paid Search Google- 16 readers -
  • The State of Mobile PPC: Past, Present, and Future [Data]

    … My fellow paid search advertisers, our world is always changing. It seems like we can’t go a month without a new ground-shaking announcement in this industry. Whether it’s policy changes, sitelink changes, changes to what impacts your Quality Score, new demographic targeting options – the paid search environment never sits still…

    Mark Irvine/ WordStreamin Paid Search Mobile- 14 readers -
  • Why Recent College Grads Should Consider a Career in PPC

    How I Stumbled Into PPC It was the first day of my Spring semester internship at one of the big advertising agencies here in Boston. In the application process I was asked to specify my top three choices of departments in which I’d like to work. My choices? Account Management, New Business, and Content Marketing.

    Helen Edwards/ WordStream- 10 readers -
  • Why It’s So Easy to Fail on Mobile [Data]

    … similar CTRs to much lower desktop positions: Mobile’s Impact on Quality Score If mobile ads have lower click-through rates, and CTR is the driving factor in calculating Quality Score, then shouldn’t mobile ads have a lower quality score? Fear not, paid search advertisers! Although you can’t segment your Quality Scores by device in the AdWords…

    Mark Irvine/ WordStreamin Paid Search- 20 readers -
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