Paid Search Marketing

  • 5 Major Trends that Will Make You Rethink PPC in 2015

    … If you could have just a peek into the Google AdWords crystal ball to help you get ready for smarter PPC strategy in 2015 … would you do it? Of course you would! Unfortunately, the crystal ball is in the shop. All is not lost. Paid search is in a constant state of flux, with Google testing new features and taking away some of our favorite…

    Larry Kim/ WordStreamin Paid Search- 3 readers -
  • One-Man/Woman Army: 6 PPC Tips for Entrepreneurs & Very Small Businesses

    … suggestions. Much like you need to spend at least 20 minutes on cardio to get your metabolism going, WordStream segments suggestions into a 20 Minute Work Week that ensures your campaign gets the biggest impact with the least amount of time invested. 6. Secure Success with SEO Tools Just because you’re becoming a PPC ninja doesn’t mean SEO tools like…

    WordStreamin Paid Search- 10 readers -
  • 15 Expert Predictions for PPC & Search Marketing in 2015

    … What's next in search marketing? Considering how often Google updates the AdWords platform and how many new ad products we see unleashed on the industry each year, the only thing certain is change! However, while no one knows exactly what's next, we can certainly look to the predictions and educated guesses of PPC industry leaders to help keep…

    Larry Kim/ WordStreamin Paid Search EMail- 12 readers -
  • 3 Things My Cats Taught Me About PPC

    … Everyone has problems separating work and home. For me, sometimes it’s more about separating work and my cats. I must admit, I might be a bit of a cat lady (understatement of the year), so sometimes my mind wanders to my cats at work and to work when I’m at home with the cats. This combination of PPC and cats inevitably led me to find work advice…

    Randi Lucius/ WordStreamin Paid Search- 11 readers -
  • Discover 4 Steps to Outsmarting the PPC Competition on October 21

    …. Next Tuesday, October 21, Michael Stricker from SEMrush and I are hosting an exclusive webinar to help you do just that. You're not going to want to miss our 4 Steps to Outsmart the PPC Competition: Analyze, Assess, Apply, Adjust. We're going to take a deep dive into four key strategies for leading your industry in PPC. You're going to learn how…

    Larry Kim/ WordStreamin Paid Search- 4 readers -
  • Mobile PPC Strategy: Are You Missing Out On Conversions?

    … I’d be willing to wager that you sleep with your mobile device mere inches from your pillow. You likely check your phone upon waking up, waiting for the train, and while scarfing down your turkey sandwich during your lunch break. It’s OK to admit that we’re all addicted to our smartphones, but what does it mean for your search marketing strategy…

    Margot Dacunha/ WordStreamin Paid Search SEO Google- 12 readers -
  • Facebook Makes Bold Power Play Against Google with Atlas

    Industry thought leaders in the search marketing space have long speculated about how Facebook can compete with Google in terms of its lucrative advertising business. Well, according to recent reports, Facebook could soon surpass Google in terms of its remarketing capabilities with the launch of its Atlas advertising platform. Image via nettramarketing.

    Larry Kim/ WordStream- 9 readers -
  • The State of Mobile PPC: Past, Present, and Future [Data]

    … My fellow paid search advertisers, our world is always changing. It seems like we can’t go a month without a new ground-shaking announcement in this industry. Whether it’s policy changes, sitelink changes, changes to what impacts your Quality Score, new demographic targeting options – the paid search environment never sits still…

    Mark Irvine/ WordStreamin Paid Search Mobile- 10 readers -
  • Why Recent College Grads Should Consider a Career in PPC

    How I Stumbled Into PPC It was the first day of my Spring semester internship at one of the big advertising agencies here in Boston. In the application process I was asked to specify my top three choices of departments in which I’d like to work. My choices? Account Management, New Business, and Content Marketing.

    Helen Edwards/ WordStream- 6 readers -
  • Why It’s So Easy to Fail on Mobile [Data]

    … similar CTRs to much lower desktop positions: Mobile’s Impact on Quality Score If mobile ads have lower click-through rates, and CTR is the driving factor in calculating Quality Score, then shouldn’t mobile ads have a lower quality score? Fear not, paid search advertisers! Although you can’t segment your Quality Scores by device in the AdWords…

    Mark Irvine/ WordStreamin Paid Search- 17 readers -
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