Paid Search Marketing

  • 5 Major Trends that Will Make You Rethink PPC in 2015

    … or whether they should use singular or plural words in their headlines. You're here – you're so far past that already! You're going to kick off 2015 confident in the PPC optimizations that really matter and well equipped to execute. Join us Thursday, December 18 at 1 pm EST for 5 Major Trends That Will Make You Rethink PPC in 2015, another brand new…

    Larry Kim/ WordStreamin Paid Search- 6 readers -
  • One-Man/Woman Army: 6 PPC Tips for Entrepreneurs & Very Small Businesses

    … Moz, SEMrush, and Raven Tools can’t benefit you. While PPC doesn’t influence organic page rank, the additional traffic and branding turns the two campaign types into symbiotic partners rather than cannibalizing money/time. Having these tools at your disposal will give you a far more objective view into the overall success of your online presence…

    WordStreamin Paid Search- 17 readers -
  • The Bing Ads Performance Grader: How Strong Is Your Bing PPC Account?

    …, and if you have questions or feedback, be sure to share them in the comments! About the Author Mara is a Product Manager at WordStream and the lead product manager on the Bing Ads Performance Grader. She works with customers, our customer-facing teams and our engineering team to create features and products that help our customers grow their business through paid search. While not at work you can find her teaching her dog new tricks or outside running, biking or skiing. …

    WordStreamin Paid Search How To's- 12 readers -
  • 15 Expert Predictions for PPC & Search Marketing in 2015

    … What's next in search marketing? Considering how often Google updates the AdWords platform and how many new ad products we see unleashed on the industry each year, the only thing certain is change! However, while no one knows exactly what's next, we can certainly look to the predictions and educated guesses of PPC industry leaders to help keep…

    Larry Kim/ WordStreamin Paid Search EMail- 14 readers -
  • 3 Things My Cats Taught Me About PPC

    … sure everything is in the right place: Look for keywords that are in the wrong ad groups Check for duplicate keywords Make sure you haven’t added negatives that might be blocking relevant traffic Clear out keywords with low search volume that are just bringing your Quality Score down Double check that your ads are going to relevant…

    Randi Lucius/ WordStreamin Paid Search- 16 readers -
  • Discover 4 Steps to Outsmarting the PPC Competition on October 21

    … The paid search landscape is fraught with risks and opportunities. But how do you know which risks to address first? Simply digging your way through the mass of PPC data available can be a huge chore. More importantly though, how can you pinpoint and take advantage of the opportunities offering the greatest rewards when the competition…

    Larry Kim/ WordStreamin Paid Search- 4 readers -
  • Mobile PPC Strategy: Are You Missing Out On Conversions?

    … I’d be willing to wager that you sleep with your mobile device mere inches from your pillow. You likely check your phone upon waking up, waiting for the train, and while scarfing down your turkey sandwich during your lunch break. It’s OK to admit that we’re all addicted to our smartphones, but what does it mean for your search marketing strategy…

    Margot Dacunha/ WordStreamin Paid Search SEO Google- 19 readers -
  • Facebook Makes Bold Power Play Against Google with Atlas

    Industry thought leaders in the search marketing space have long speculated about how Facebook can compete with Google in terms of its lucrative advertising business. Well, according to recent reports, Facebook could soon surpass Google in terms of its remarketing capabilities with the launch of its Atlas advertising platform. Image via nettramarketing.

    Larry Kim/ WordStream- 11 readers -
  • The State of Mobile PPC: Past, Present, and Future [Data]

    … My fellow paid search advertisers, our world is always changing. It seems like we can’t go a month without a new ground-shaking announcement in this industry. Whether it’s policy changes, sitelink changes, changes to what impacts your Quality Score, new demographic targeting options – the paid search environment never sits still…

    Mark Irvine/ WordStreamin Paid Search Mobile- 16 readers -
  • Why Recent College Grads Should Consider a Career in PPC

    … in PPC are young, energetic, and enthusiastic about their careers. No matter which company you land in, you’re very likely to work with a great group of people. Characteristics Needed to be Successful in the PPC Industry If you’re convinced of the huge opportunities in paid search marketing and want to start looking for a job in this field, here…

    Helen Edwards/ WordStreamin Paid Search SEO Mobile- 12 readers -
  • Why It’s So Easy to Fail on Mobile [Data]

    … similar CTRs to much lower desktop positions: Mobile’s Impact on Quality Score If mobile ads have lower click-through rates, and CTR is the driving factor in calculating Quality Score, then shouldn’t mobile ads have a lower quality score? Fear not, paid search advertisers! Although you can’t segment your Quality Scores by device in the AdWords…

    Mark Irvine/ WordStreamin Paid Search- 21 readers -
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