Paid Search Marketing

  • 5 Major Trends that Will Make You Rethink PPC in 2015

    … If you could have just a peek into the Google AdWords crystal ball to help you get ready for smarter PPC strategy in 2015 … would you do it? Of course you would! Unfortunately, the crystal ball is in the shop. All is not lost. Paid search is in a constant state of flux, with Google testing new features and taking away some of our favorite…

    Larry Kim/ WordStreamin Paid Search- 4 readers -
  • One-Man/Woman Army: 6 PPC Tips for Entrepreneurs & Very Small Businesses

    … Are you ready to be a one-person marketing machine? Whether you’re the lone soldier fighting for your brand to retain brand dominance, a one-person agency fighting for productivity, or somewhere in-between, this guide of PPC hacks for entrepreneurs and very small businesses or marketing teams will turn you into a PPC ninja. 1. Leverage Long-Tail…

    WordStreamin Paid Search- 14 readers -
  • The Bing Ads Performance Grader: How Strong Is Your Bing PPC Account?

    … Some advertisers mistakenly believe that PPC begins and ends with Google AdWords. There’s no disputing that AdWords is the largest paid search platform, but overlooking Bing Ads is a mistake far too many advertisers make! Bing Ads is cheaper than AdWords, and many high-commercial intent search terms that would be completely unattainable…

    WordStreamin Paid Search How To's- 11 readers -
  • 15 Expert Predictions for PPC & Search Marketing in 2015

    … What's next in search marketing? Considering how often Google updates the AdWords platform and how many new ad products we see unleashed on the industry each year, the only thing certain is change! However, while no one knows exactly what's next, we can certainly look to the predictions and educated guesses of PPC industry leaders to help keep…

    Larry Kim/ WordStreamin Paid Search EMail- 14 readers -
  • 3 Things My Cats Taught Me About PPC

    … sure everything is in the right place: Look for keywords that are in the wrong ad groups Check for duplicate keywords Make sure you haven’t added negatives that might be blocking relevant traffic Clear out keywords with low search volume that are just bringing your Quality Score down Double check that your ads are going to relevant…

    Randi Lucius/ WordStreamin Paid Search- 12 readers -
  • Discover 4 Steps to Outsmarting the PPC Competition on October 21

    … The paid search landscape is fraught with risks and opportunities. But how do you know which risks to address first? Simply digging your way through the mass of PPC data available can be a huge chore. More importantly though, how can you pinpoint and take advantage of the opportunities offering the greatest rewards when the competition…

    Larry Kim/ WordStreamin Paid Search- 4 readers -
  • Mobile PPC Strategy: Are You Missing Out On Conversions?

    … personalization (source: MyBuys). And mobile is only predicted to grow: Local mobile searches (85.9 billion) are expected to exceed desktop searches (84 billion) for the first time in 2015 (source: eMarketer). 50% of paid search clicks on Google are predicted to come from mobile in 2015 (Search Engine Land) By 2017, 85% of the world will have 3G…

    Margot Dacunha/ WordStreamin Paid Search SEO Google- 16 readers -
  • The Top 10 Best PPC Hacks ... Ever!

    … AdWords advertisers struggle constantly to keep pace in an ever-changing industry, where Google likes to switch things up with hundreds of changes to the platform each year. What if you could cut through all the noise, seriously reduce your learning curve, and cut straight to the heart of the most effective and impactful PPC marketing tactics…

    Larry Kim/ WordStreamin Paid Search Google- 16 readers -
  • Facebook Makes Bold Power Play Against Google with Atlas

    Industry thought leaders in the search marketing space have long speculated about how Facebook can compete with Google in terms of its lucrative advertising business. Well, according to recent reports, Facebook could soon surpass Google in terms of its remarketing capabilities with the launch of its Atlas advertising platform. Image via nettramarketing.

    Larry Kim/ WordStream- 11 readers -
  • 3 Lessons Learned from PPC Advertisers in the B2B Software Industry

    Are you working in a niche B2B industry attempting to generate leads (that hopefully convert) through your PPC efforts? In that case, I can assume that you are also on the verge of throwing a baseball at your computer. Am I right? PPC is challenging enough, but with the added long sales cycle, high competition, and niche audience, getting leads from AdWords can make your sanity ...

    Margot Dacunha/ WordStream- 17 readers -
  • The State of Mobile PPC: Past, Present, and Future [Data]

    … My fellow paid search advertisers, our world is always changing. It seems like we can’t go a month without a new ground-shaking announcement in this industry. Whether it’s policy changes, sitelink changes, changes to what impacts your Quality Score, new demographic targeting options – the paid search environment never sits still…

    Mark Irvine/ WordStreamin Paid Search Mobile- 12 readers -
  • Why Recent College Grads Should Consider a Career in PPC

    … in PPC are young, energetic, and enthusiastic about their careers. No matter which company you land in, you’re very likely to work with a great group of people. Characteristics Needed to be Successful in the PPC Industry If you’re convinced of the huge opportunities in paid search marketing and want to start looking for a job in this field, here…

    Helen Edwards/ WordStreamin Paid Search SEO Mobile- 6 readers -
  • Why It’s So Easy to Fail on Mobile [Data]

    … similar CTRs to much lower desktop positions: Mobile’s Impact on Quality Score If mobile ads have lower click-through rates, and CTR is the driving factor in calculating Quality Score, then shouldn’t mobile ads have a lower quality score? Fear not, paid search advertisers! Although you can’t segment your Quality Scores by device in the AdWords…

    Mark Irvine/ WordStreamin Paid Search- 18 readers -
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