Paid Search Marketing

  • 5 Major Trends that Will Make You Rethink PPC in 2015

    … If you could have just a peek into the Google AdWords crystal ball to help you get ready for smarter PPC strategy in 2015 … would you do it? Of course you would! Unfortunately, the crystal ball is in the shop. All is not lost. Paid search is in a constant state of flux, with Google testing new features and taking away some of our favorite…

    Larry Kim/ WordStreamin Paid Search- 7 readers -
  • One-Man/Woman Army: 6 PPC Tips for Entrepreneurs & Very Small Businesses

    …, improve ad rank, and take very little time to set up. Extensions allow your text ad to feature the location, phone number, social presence, and other key information about your business. Extensions also cost nothing to add to a campaign and allow the advertiser to get extra real estate on the SERP (search results page). The other benefit to adding…

    WordStreamin Paid Search- 23 readers -
  • The Bing Ads Performance Grader: How Strong Is Your Bing PPC Account?

    … Some advertisers mistakenly believe that PPC begins and ends with Google AdWords. There’s no disputing that AdWords is the largest paid search platform, but overlooking Bing Ads is a mistake far too many advertisers make! Bing Ads is cheaper than AdWords, and many high-commercial intent search terms that would be completely unattainable…

    WordStreamin Paid Search How To's- 14 readers -
  • 15 Expert Predictions for PPC & Search Marketing in 2015

    … our focus in the right areas. End-of-year is a fantastic time for marketers to take a step back, review the year gone by, and plan for what the future has in store for us. Acquisio recently compiled an awesome e-book packed with predictions from 15 PPC thought leaders on what may be next for the industry in the coming year. Top marketers like…

    Larry Kim/ WordStreamin Paid Search EMail- 14 readers -
  • 3 Things My Cats Taught Me About PPC

    … landing pages When working with a large amount of numbers and keywords and ads, sometimes mistakes happen and items are missed. Spending some dedicated time combing through your account looking for these small mistakes can help get your account running better. (You can also use the Performance Tracker in our free AdWords Grader to automatically run…

    Randi Lucius/ WordStreamin Paid Search- 16 readers -
  • Discover 4 Steps to Outsmarting the PPC Competition on October 21

    … The paid search landscape is fraught with risks and opportunities. But how do you know which risks to address first? Simply digging your way through the mass of PPC data available can be a huge chore. More importantly though, how can you pinpoint and take advantage of the opportunities offering the greatest rewards when the competition…

    Larry Kim/ WordStreamin Paid Search- 4 readers -
  • Mobile PPC Strategy: Are You Missing Out On Conversions?

    I’d be willing to wager that you sleep with your mobile device mere inches from your pillow. You likely check your phone upon waking up, waiting for the train, and while scarfing down your turkey sandwich during your lunch break. It’s OK to admit that we’re all addicted to our smartphones, but what does it mean for your search marketing strategy? Take a look at these stats sho ...

    Margot Dacunha/ WordStream- 22 readers -
  • The Top 10 Best PPC Hacks ... Ever!

    … AdWords advertisers struggle constantly to keep pace in an ever-changing industry, where Google likes to switch things up with hundreds of changes to the platform each year. What if you could cut through all the noise, seriously reduce your learning curve, and cut straight to the heart of the most effective and impactful PPC marketing tactics…

    Larry Kim/ WordStreamin Paid Search Google- 18 readers -
  • Facebook Makes Bold Power Play Against Google with Atlas

    … nettramarketing.com Facebook Putting Google Under Pressure Facebook Ads certainly has come a long way in two years. According to The Wall Street Journal, Facebook will unveil the revamped Atlas system next week. Facebook originally acquired the Atlas Advertiser Suite from Microsoft last year, and the new platform promises to be a reengineered version…

    Larry Kim/ WordStreamin Social Mobile Google Facebook- 14 readers -
  • The State of Mobile PPC: Past, Present, and Future [Data]

    … My fellow paid search advertisers, our world is always changing. It seems like we can’t go a month without a new ground-shaking announcement in this industry. Whether it’s policy changes, sitelink changes, changes to what impacts your Quality Score, new demographic targeting options – the paid search environment never sits still…

    Mark Irvine/ WordStreamin Paid Search Mobile- 21 readers -
  • Why Recent College Grads Should Consider a Career in PPC

    … in PPC are young, energetic, and enthusiastic about their careers. No matter which company you land in, you’re very likely to work with a great group of people. Characteristics Needed to be Successful in the PPC Industry If you’re convinced of the huge opportunities in paid search marketing and want to start looking for a job in this field, here…

    Helen Edwards/ WordStreamin Paid Search SEO Mobile- 21 readers -
  • Why It’s So Easy to Fail on Mobile [Data]

    … similar CTRs to much lower desktop positions: Mobile’s Impact on Quality Score If mobile ads have lower click-through rates, and CTR is the driving factor in calculating Quality Score, then shouldn’t mobile ads have a lower quality score? Fear not, paid search advertisers! Although you can’t segment your Quality Scores by device in the AdWords…

    Mark Irvine/ WordStreamin Paid Search- 27 readers -
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