Paid Search Marketing

  • 5 Major Trends that Will Make You Rethink PPC in 2015

    … or whether they should use singular or plural words in their headlines. You're here – you're so far past that already! You're going to kick off 2015 confident in the PPC optimizations that really matter and well equipped to execute. Join us Thursday, December 18 at 1 pm EST for 5 Major Trends That Will Make You Rethink PPC in 2015, another brand new…

    Larry Kim/ WordStreamin Paid Search- 5 readers -
  • One-Man/Woman Army: 6 PPC Tips for Entrepreneurs & Very Small Businesses

    … Are you ready to be a one-person marketing machine? Whether you’re the lone soldier fighting for your brand to retain brand dominance, a one-person agency fighting for productivity, or somewhere in-between, this guide of PPC hacks for entrepreneurs and very small businesses or marketing teams will turn you into a PPC ninja. 1. Leverage Long-Tail…

    WordStreamin Paid Search- 15 readers -
  • 15 Expert Predictions for PPC & Search Marketing in 2015

    … to Build the Perfect Mobile Landing Page John Gagnon: It's All About Persona Targeting Bing's John Gagnon spilled the beans about a few things we can expect from Bing Ads in 2015, but this was particularly insightful: "Right now if you look at search it’s historically been based on keywords. Now we’re starting to add a layer of persona targeting…

    Larry Kim/ WordStreamin Paid Search EMail- 14 readers -
  • 3 Things My Cats Taught Me About PPC

    … sure everything is in the right place: Look for keywords that are in the wrong ad groups Check for duplicate keywords Make sure you haven’t added negatives that might be blocking relevant traffic Clear out keywords with low search volume that are just bringing your Quality Score down Double check that your ads are going to relevant…

    Randi Lucius/ WordStreamin Paid Search- 13 readers -
  • Discover 4 Steps to Outsmarting the PPC Competition on October 21

    … The paid search landscape is fraught with risks and opportunities. But how do you know which risks to address first? Simply digging your way through the mass of PPC data available can be a huge chore. More importantly though, how can you pinpoint and take advantage of the opportunities offering the greatest rewards when the competition…

    Larry Kim/ WordStreamin Paid Search- 4 readers -
  • Mobile PPC Strategy: Are You Missing Out On Conversions?

    … personalization (source: MyBuys). And mobile is only predicted to grow: Local mobile searches (85.9 billion) are expected to exceed desktop searches (84 billion) for the first time in 2015 (source: eMarketer). 50% of paid search clicks on Google are predicted to come from mobile in 2015 (Search Engine Land) By 2017, 85% of the world will have 3G…

    Margot Dacunha/ WordStreamin Paid Search SEO Google- 17 readers -
  • The Top 10 Best PPC Hacks ... Ever!

    … AdWords advertisers struggle constantly to keep pace in an ever-changing industry, where Google likes to switch things up with hundreds of changes to the platform each year. What if you could cut through all the noise, seriously reduce your learning curve, and cut straight to the heart of the most effective and impactful PPC marketing tactics…

    Larry Kim/ WordStreamin Paid Search Google- 16 readers -
  • Facebook Makes Bold Power Play Against Google with Atlas

    … nettramarketing.com Facebook Putting Google Under Pressure Facebook Ads certainly has come a long way in two years. According to The Wall Street Journal, Facebook will unveil the revamped Atlas system next week. Facebook originally acquired the Atlas Advertiser Suite from Microsoft last year, and the new platform promises to be a reengineered version…

    Larry Kim/ WordStreamin Social Mobile Google Facebook- 11 readers -
  • The State of Mobile PPC: Past, Present, and Future [Data]

    … My fellow paid search advertisers, our world is always changing. It seems like we can’t go a month without a new ground-shaking announcement in this industry. Whether it’s policy changes, sitelink changes, changes to what impacts your Quality Score, new demographic targeting options – the paid search environment never sits still…

    Mark Irvine/ WordStreamin Paid Search Mobile- 13 readers -
  • Why Recent College Grads Should Consider a Career in PPC

    … in PPC are young, energetic, and enthusiastic about their careers. No matter which company you land in, you’re very likely to work with a great group of people. Characteristics Needed to be Successful in the PPC Industry If you’re convinced of the huge opportunities in paid search marketing and want to start looking for a job in this field, here…

    Helen Edwards/ WordStreamin Paid Search SEO Mobile- 7 readers -
  • Why It’s So Easy to Fail on Mobile [Data]

    … similar CTRs to much lower desktop positions: Mobile’s Impact on Quality Score If mobile ads have lower click-through rates, and CTR is the driving factor in calculating Quality Score, then shouldn’t mobile ads have a lower quality score? Fear not, paid search advertisers! Although you can’t segment your Quality Scores by device in the AdWords…

    Mark Irvine/ WordStreamin Paid Search- 18 readers -
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