Paid Search Marketing

  • 5 Major Trends that Will Make You Rethink PPC in 2015

    … If you could have just a peek into the Google AdWords crystal ball to help you get ready for smarter PPC strategy in 2015 … would you do it? Of course you would! Unfortunately, the crystal ball is in the shop. All is not lost. Paid search is in a constant state of flux, with Google testing new features and taking away some of our favorite…

    Larry Kim/ WordStreamin Paid Search- 4 readers -
  • One-Man/Woman Army: 6 PPC Tips for Entrepreneurs & Very Small Businesses

    … Are you ready to be a one-person marketing machine? Whether you’re the lone soldier fighting for your brand to retain brand dominance, a one-person agency fighting for productivity, or somewhere in-between, this guide of PPC hacks for entrepreneurs and very small businesses or marketing teams will turn you into a PPC ninja. 1. Leverage Long-Tail…

    WordStreamin Paid Search- 13 readers -
  • The Bing Ads Performance Grader: How Strong Is Your Bing PPC Account?

    … for businesses operating in certain verticals. For example, according to John Gagnon, Bing Ads Evangelist at Microsoft: Bing represents 29% of the U.S. search market Between 70-80% of searches for terms within the travel and telecom verticals are not using Google 50% of searches for retail-related keywords – approximately 31 million monthly searches…

    WordStreamin Paid Search How To's- 10 readers -
  • 15 Expert Predictions for PPC & Search Marketing in 2015

    … What's next in search marketing? Considering how often Google updates the AdWords platform and how many new ad products we see unleashed on the industry each year, the only thing certain is change! However, while no one knows exactly what's next, we can certainly look to the predictions and educated guesses of PPC industry leaders to help keep…

    Larry Kim/ WordStreamin Paid Search EMail- 13 readers -
  • 3 Things My Cats Taught Me About PPC

    … Everyone has problems separating work and home. For me, sometimes it’s more about separating work and my cats. I must admit, I might be a bit of a cat lady (understatement of the year), so sometimes my mind wanders to my cats at work and to work when I’m at home with the cats. This combination of PPC and cats inevitably led me to find work advice…

    Randi Lucius/ WordStreamin Paid Search- 12 readers -
  • Discover 4 Steps to Outsmarting the PPC Competition on October 21

    …. Next Tuesday, October 21, Michael Stricker from SEMrush and I are hosting an exclusive webinar to help you do just that. You're not going to want to miss our 4 Steps to Outsmart the PPC Competition: Analyze, Assess, Apply, Adjust. We're going to take a deep dive into four key strategies for leading your industry in PPC. You're going to learn how…

    Larry Kim/ WordStreamin Paid Search- 4 readers -
  • Mobile PPC Strategy: Are You Missing Out On Conversions?

    … to be written with a mobile mindset. According to WordStream’s Dan Shewan, mobile ads are typically successful “if they’re useful, compelling and highly targeted.” What does this mean? Well on mobile you’ll want to: Include a short and relevant call-to-action like “Call Us Today!” or “At Your Fingertips.” Make the desired action clear and concise…

    Margot Dacunha/ WordStreamin Paid Search SEO Google- 15 readers -
  • Facebook Makes Bold Power Play Against Google with Atlas

    … nettramarketing.com Facebook Putting Google Under Pressure Facebook Ads certainly has come a long way in two years. According to The Wall Street Journal, Facebook will unveil the revamped Atlas system next week. Facebook originally acquired the Atlas Advertiser Suite from Microsoft last year, and the new platform promises to be a reengineered version…

    Larry Kim/ WordStreamin Social Mobile Google Facebook- 10 readers -
  • The State of Mobile PPC: Past, Present, and Future [Data]

    … My fellow paid search advertisers, our world is always changing. It seems like we can’t go a month without a new ground-shaking announcement in this industry. Whether it’s policy changes, sitelink changes, changes to what impacts your Quality Score, new demographic targeting options – the paid search environment never sits still…

    Mark Irvine/ WordStreamin Paid Search Mobile- 11 readers -
  • Why Recent College Grads Should Consider a Career in PPC

    … in PPC are young, energetic, and enthusiastic about their careers. No matter which company you land in, you’re very likely to work with a great group of people. Characteristics Needed to be Successful in the PPC Industry If you’re convinced of the huge opportunities in paid search marketing and want to start looking for a job in this field, here…

    Helen Edwards/ WordStreamin Paid Search SEO Mobile- 6 readers -
  • Why It’s So Easy to Fail on Mobile [Data]

    … similar CTRs to much lower desktop positions: Mobile’s Impact on Quality Score If mobile ads have lower click-through rates, and CTR is the driving factor in calculating Quality Score, then shouldn’t mobile ads have a lower quality score? Fear not, paid search advertisers! Although you can’t segment your Quality Scores by device in the AdWords…

    Mark Irvine/ WordStreamin Paid Search- 17 readers -
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