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… campaigns. Over the last few years, Google and other paid media giants have worked to improve this transparency and attribute digital clicks to in-store sales. This direct correlation helps improve content development, audience insights, and campaign targeting though improved data accuracy. Google recently launched a new Beta program to equip…
There's a new movement afoot in the digital advertising industry. A growing cadre of search marketers are running hyper-successful campaigns with their search spend, by rethinking digital advertising basics like KPIs, budgets and customer journeys. Hear from some of the best marketers and industry experts who have embraced this shift and found su ...