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… be attributed to the improved transactions seen from paid search touch points. This new measurement technology leads the industry future of retail and digital connectivity. Our results and the continued development of paid search attribution signify that 2016 is the year that digital marketers will finally be able to directly connect the ROI…
There's a new movement afoot in the digital advertising industry. A growing cadre of search marketers are running hyper-successful campaigns with their search spend, by rethinking digital advertising basics like KPIs, budgets and customer journeys. Hear from some of the best marketers and industry experts who have embraced this shift and found su ...