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… Not only will digital media budgets surpass traditional channels in 2016, they offer more immediate engagement, measurable audience data, and now, enhanced in-store conversion tracking for brick and mortar stores. Often, one of the biggest pain points brands have with digital campaigns is the difficulty tracking offline revenue from online…
There's a new movement afoot in the digital advertising industry. A growing cadre of search marketers are running hyper-successful campaigns with their search spend, by rethinking digital advertising basics like KPIs, budgets and customer journeys. Hear from some of the best marketers and industry experts who have embraced this shift and found su ...