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In 2014, there were a lot of new tactics and products to help influence a paid search campaign’s optimization strategies. In this post, I have highlighted four areas that will still be useful on your 2015 to-do list. The four tactics we will be covering include: Callout extensionsBid strategiesCustom affinity audiencesEngagement ads Implementation of Best Practices These pai ...
… It can be difficult to decide which search tools to use when it comes to your company or client’s paid and organic search campaigns. I have found a great selection of tools; some which are recommended often, with good reason, and others that shouldn’t be discounted. Many of these tools have similar features, but they usually have something…