Paid Search & Display

  • 5 Things To Know About Invalid Clicks on AdWords Campaigns

    … Invalid clicks cost marketers millions in lost revenue and opportunity every year. If you're running AdWords campaigns it's imperative to plug this potential drain of your marketing resources ASAP. Google considers invalid click activity as “any clicks or impressions that artificially inflate an advertiser's costs, or a publisher's earnings…

    ROI Factor Blogin Paid Search Google- 27 readers -
  • Online Marketing vs. Offline Advertising: Where to Invest

    … When it comes to your marketing budget, you want to make the most out of every dollar you spend. Some businesses may have tighter budgets than others, which is why it is important to analyze which channels will benefit your marketing efforts the most. The debate between digital and print advertising is a conversation that marketers have faced…

    ROI Factor Blogin EMail- 19 readers -
  • Top 10 Digital Advertising Tips for Your Marketing Strategy

    …, Marketing Consultant at Smemark: “It’s imperative to understand the value each channel offers. Search advertising platforms, such as Google Adwords, work best when there is a clear demand for your product or service, and you want to target people who search for your product or service online. Search advertising is less effective for a startup…

    ROI Factor Blogin Social Paid Search- 38 readers -
  • Pay-Per-Click Fundamentals: How to Learn PPC

    …, paid search and display efforts. We got a question from Reddit, it said: “What is the best way to go about learning PPC?” I guess I’ll start with how I went about learning PPC. I had a marketing background already - I was working at a really small agency – really holistic, all inclusive, a lot of radio, tv, print and then our clients kept…

    Dan Morosi/ ROI Factor Blogin Paid Search SEO- 15 readers -
  • How to Create Great Landing Pages That Convert

    … should have. If you're using it for paid search and you know exactly which campaign and keywords are going there, obviously those keywords should be used and targeted on that landing page, it should be relevant to what people are searching - this is step 1. Step 2? Clear call to action. You can't just sort of hope that someone is going to know…

    Dan Morosi/ ROI Factor Blogin Paid Search- 23 readers -