Paid Search & Display

  • 5 Things To Know About Invalid Clicks on AdWords Campaigns

    … budget may not be high enough to accommodate the amount of traffic that your ads receive each day. You may need to optimize your account by targeting specific keywords, decrease your cost-per-click bid to reduce the amount you pay for each click, or simply increase your daily budget. Changes in web content and user behavior may affect the performance…

    ROI Factor Blogin Paid Search Google- 29 readers -
  • Online Marketing vs. Offline Advertising: Where to Invest

    … for their marketing efforts, while print can do more from a branding prospective. Print Ads Print advertisements can be extremely beneficial to a company, especially if it is done consistently, and targeted properly. It is not something you just do one time in a magazine with a big name, it’s a long term game. When looking at the several different magazines…

    ROI Factor Blogin EMail- 19 readers -
  • Top 10 Digital Advertising Tips for Your Marketing Strategy

    …, Marketing Consultant at Smemark: “It’s imperative to understand the value each channel offers. Search advertising platforms, such as Google Adwords, work best when there is a clear demand for your product or service, and you want to target people who search for your product or service online. Search advertising is less effective for a startup…

    ROI Factor Blogin Social Paid Search- 40 readers -
  • Pay-Per-Click Fundamentals: How to Learn PPC

    …, paid search and display efforts. We got a question from Reddit, it said: “What is the best way to go about learning PPC?” I guess I’ll start with how I went about learning PPC. I had a marketing background already - I was working at a really small agency – really holistic, all inclusive, a lot of radio, tv, print and then our clients kept…

    Dan Morosi/ ROI Factor Blogin Paid Search SEO- 16 readers -
  • How to Create Great Landing Pages That Convert

    … should have. If you're using it for paid search and you know exactly which campaign and keywords are going there, obviously those keywords should be used and targeted on that landing page, it should be relevant to what people are searching - this is step 1. Step 2? Clear call to action. You can't just sort of hope that someone is going to know…

    Dan Morosi/ ROI Factor Blogin Paid Search- 26 readers -