Paid Search & Display

  • 5 Things To Know About Invalid Clicks on AdWords Campaigns

    … Invalid clicks cost marketers millions in lost revenue and opportunity every year. If you're running AdWords campaigns it's imperative to plug this potential drain of your marketing resources ASAP. Google considers invalid click activity as “any clicks or impressions that artificially inflate an advertiser's costs, or a publisher's earnings…

    ROI Factor Blogin Paid Search Google- 24 readers -
  • Online Marketing vs. Offline Advertising: Where to Invest

    … clarify that when we discuss print advertising, we are strictly talking about magazines and billboards. For digital marketing we are referring to search engine ads, social media, and email marketing. For our research, we are looking at the cost of an impression, instead of a click or an actual lead, and what that cost looks like in both print…

    ROI Factor Blogin EMail- 18 readers -
  • Top 10 Digital Advertising Tips for Your Marketing Strategy

    Digital advertising has become a major component of modern day marketing strategies—and if it’s not part of your business strategy, it should be. Whether your business is B2B or B2C, by implementing digital advertisements correctly, you’ll be able to successfully grow your online presence, and ultimately foster more conversions and sales.

    ROI Factor Blog- 33 readers -
  • Pay-Per-Click Fundamentals: How to Learn PPC

    …, paid search and display efforts. We got a question from Reddit, it said: “What is the best way to go about learning PPC?” I guess I’ll start with how I went about learning PPC. I had a marketing background already - I was working at a really small agency – really holistic, all inclusive, a lot of radio, tv, print and then our clients kept…

    Dan Morosi/ ROI Factor Blogin Paid Search SEO- 7 readers -
  • How to Create Great Landing Pages That Convert

    … Media. I'm a Senior Marketing Specialist and I'm responsible for the paid media, paid search and display efforts here. We had a question from Reddit - a user asked: "How do you go about making a landing page where people actually convert?" That's a million dollar question (literally), and there are some obviously basic things that every landing page…

    Dan Morosi/ ROI Factor Blogin Paid Search- 19 readers -
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