Paid Search & Display

  • 5 Things To Know About Invalid Clicks on AdWords Campaigns

    … budget may not be high enough to accommodate the amount of traffic that your ads receive each day. You may need to optimize your account by targeting specific keywords, decrease your cost-per-click bid to reduce the amount you pay for each click, or simply increase your daily budget. Changes in web content and user behavior may affect the performance…

    ROI Factor Blogin Paid Search Google- 33 readers -
  • Online Marketing vs. Offline Advertising: Where to Invest

    … When it comes to your marketing budget, you want to make the most out of every dollar you spend. Some businesses may have tighter budgets than others, which is why it is important to analyze which channels will benefit your marketing efforts the most. The debate between digital and print advertising is a conversation that marketers have faced…

    ROI Factor Blogin EMail- 22 readers -
  • Top 10 Digital Advertising Tips for Your Marketing Strategy

    … Digital advertising has become a major component of modern day marketing strategies—and if it’s not part of your business strategy, it should be. Whether your business is B2B or B2C, by implementing digital advertisements correctly, you’ll be able to successfully grow your online presence, and ultimately foster more conversions and sales. Now…

    ROI Factor Blogin Social Paid Search- 41 readers -
  • Pay-Per-Click Fundamentals: How to Learn PPC

    How to Learn PPC Learning how to use Google AdWords to do Pay-Per-Click marketing can be an extremely difficult proposition. Particularly if you aren't actively working for an agency or on an internal team of a business that is already using AdWords, there aren't many opportunities to learn from others and get hands on experience.

    Dan Morosi/ ROI Factor Blog- 18 readers -
  • How to Create Great Landing Pages That Convert

    … Media. I'm a Senior Marketing Specialist and I'm responsible for the paid media, paid search and display efforts here. We had a question from Reddit - a user asked: "How do you go about making a landing page where people actually convert?" That's a million dollar question (literally), and there are some obviously basic things that every landing page…

    Dan Morosi/ ROI Factor Blogin Paid Search- 28 readers -
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