Paid Social

    • Who’s Hiring In Growth Marketing: Casper, DraftKings, Capital One

      Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape.

      Nanigans- 19 readers -
    • Who’s Hiring In Growth Marketing: American Well, TrueFacet, Grubhub

      Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape.

      Nanigans- 15 readers -
  • Here’s Why Infographics Outperform Blog Posts

    …, they found that a different type of content outperforms blog posts across most industries: Infographics reach 54 percent more readers than blog posts. The median cost to reach one reader for an infographic was $0.04 versus $1.77 for a blog post. Infographics have a 73 percent completion rate. Blog posts have a 66 percent completion rate…

    The Content Strategist- 1 readers -
  • Five most important search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, both LinkedIn and Facebook are beefing up their paid social offerings in different ways, while Google seeks to cut off Adwords revenues for fake news sites. And might Google be favouring desktop over its own AMP in its…

    Search Engine Watch- 5 readers -
  • Six social media advertising ideas to make you look like a big deal

    … as it starts getting retweeted and liked hundreds or maybe even thousands of times. “Wow, this guy is kind of a big deal,” they’ll think. They’ll want to work with you. 4. Spike your Medium posts Are you publishing on Medium yet? You should be. It’s a great way to grow your audience and expose your best content to more people. To get really big on Medium…

    Larry Kim/ Search Engine Watchin Social- 16 readers -
  • A guide to testing your paid social ads to enhance ROI

    … rates from Facebook ads more than eight times better than paid search, there is definitely an opportunity to move some of your advertising spend onto social but it is important to utilise ad testing in order to maximise your ROI. This post is split into three sections; the theory behind advert testing; the specific elements which can be tested…

    Search Engine Watchin Affiliate Social Paid Search- 13 readers -
  • Why I still hate LinkedIn Ads

    … Like a lot of marketers, I find LinkedIn Ads frustrating. The thing is, by making just a few needed improvements, both LinkedIn itself and advertisers could greatly benefit. For LinkedIn, advertising could be bringing in much more than a meagre $181 million in revenues, as it did during the second quarter of 2016. Compare that to the advertising…

    Larry Kim/ Search Engine Watchin Social- 12 readers -
    Earlier about the same topic:
  • Facebook unleashes its very own mobilegeddon

    … could find that their ads are displayed less frequently. That’s a big deal and highlights the growing importance of having a mobile-friendly website. While companies that have lackluster mobile experiences are already paying a high cost for their shortcomings in the form of high bounce rates and lower conversions, some don’t know it. But with Google and Facebook now cracking down on mobile-unfriendly websites, the costs will be more and more apparent. …

    Search Engine Watchin Social- 13 readers -
  • Who’s Hiring in Growth Marketing: SeatGeek, Airbnb, Dell

    … Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape. Our mission is to connect…

    Nanigans- 12 readers -
  • Why understanding frequency is key to success with Facebook advertising

    … and targeting. This allows the targeting for many ads to be changed quickly and efficiently. That might be great for campaign management, but it’s not so brilliant for frequency management. Ad-sets track all of the users who have visited all ads and if an individual is served several ads from an ad-set, that will still only count as one unique user…

    Search Engine Watch- 15 readers -
  • Facebook begins thwarting ad blockers

    … to remove specific interests from their ad preferences and to disable ads from companies that have added them to Custom Audiences. Good news for marketers? At first glance, Facebook’s stance vis-à-vis ad blocking looks to be a net positive for marketers active on the social network. If Facebook can thwart desktop ad blockers, marketers won’t have…

    Search Engine Watch- 9 readers -
  • Five ways to improve your organic reach on Facebook

    … Organic reach on Facebook is abysmal and getting worse, thanks to the latest announcement from the social network that’s visited by more than a billion users every day. Facebook will show more funny videos and baby pictures posted by family and friends instead of news and other marketing content from brands, businesses, and publishers. How bad…

    Larry Kim/ Search Engine Watch- 24 readers -
Get the top posts daily into your mailbox!
More from around the web