Paid Social

    • Who’s Hiring in Growth Marketing: Casper, PolicyGenius, Circle

      Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape.

      Nanigans- 15 readers -
    • Who’s Hiring in Growth Marketing: Lyft, Thomson Reuters, Brooks Brothers

      Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape.

      Nanigans- 18 readers -
  • Who’s Hiring in Growth Marketing: MealPal, Dashlane, Disruptor Beam, Stitch Fix

    … of the team managing and growing our paid acquisition channels, including social, mobile and display. In this position, you will be responsible for campaign execution and optimization of a rapidly growing media plan, test new mobile and desktop ad networks and implement user acquisition strategies to help Dashlane acquire the next 10 million users faster…

    Nanigans- 22 readers -
  • Who’s Hiring in Growth Marketing: Heal, Graze, Bark & Co.

    … paid Facebook activity for generating new trials to Graze Shop and subscription services. Managing and executing digital marketing campaigns across key channels including SEM, SEO, display, social, affiliate, and native Managing programs to expected ROI with an understanding of cost of acquisition, retention and lifetime value Analyzing campaign…

    Nanigans- 31 readers -
  • Who’s Hiring In Growth Marketing: Square, TrueFacet, Crunchyroll

    … efforts For the full job posting, click here. VP of Marketing, TrueFacet (New York City) Company Brief We are a community of jewelry aficionados, all dedicated to bringing you a transparent experience everyday, where you can shop and sell designer jewelry and watches by Cartier, Rolex, David Yurman, and many more! We’ve worked with and manufactured…

    Nanigans- 24 readers -
  • Three major developments that will shape multi-channel marketing in 2017

    … consumers are increasingly being put in a purchasing mindset. Social commerce, the closer integration of ecommerce and social, is a significant shift that has the potential to impact mobile, ecommerce, marketing and advertising, and marketers with stakes in any of these channels may well need to adapt their strategies accordingly in 2017 and beyond. Have your say on the state of paid search, social and cross-channel advertising in 2017. Take our 10-minute survey and be in with the chance to win £100 in Amazon vouchers. …

    Search Engine Watchin Social Paid Search Mobile- 19 readers -
  • Who’s Hiring In Growth Marketing: Casper, DraftKings, Capital One

    … and the friends who are being referred to improve advocacy and conversion. Tracking program performance (quantitative & qualitative tracking) and providing strategic recommendations for testing and optimizing the program. For the full job posting, click here. Paid Social & Mobile Senior Digital Marketing Manager, DraftKings (New York) Company…

    Nanigans- 25 readers -
  • Here’s Why Infographics Outperform Blog Posts

    … and engagement. While infographics might—depending on the amount of design involved—cost more to produce upfront, when you factor in their reach, there is significantly more value per reader compared to a blog post. The dark side of infographic distribution The next question is, if infographics are shared more and have higher engagement rates than…

    The Content Strategist- 1 readers -
  • Five most important search marketing news stories of the week

    … to go through a LinkedIn Account Representative. But as of last week, they can do it all themselves through the LinkedIn Campaign manager. Al Roberts reported on ClickZ that, “Marketers can target their Sponsored InMail messages by filters such as location, company, industry, title, skills and education, and to set a call-to-action…

    Search Engine Watch- 10 readers -
  • Who’s Hiring In Growth Marketing: American Well, TrueFacet, Grubhub

    … serves the nation’s top health systems and health plans, more than 600 major employers and more than 25 million covered Americans. Role Overview American Well is seeking an analytical and scrappy marketer to join its growing digital marketing team. Responsibilities include: Managing execution and reporting for paid user acquisition campaigns across…

    Nanigans- 19 readers -
  • A guide to testing your paid social ads to enhance ROI

    … While display and paid search ads have their place in every digital marketing strategy, social media advertising is often an overlooked paid channel. Paid search is great at capturing user intent, but is a poor channel for proactive targeting customers, feeding the top of the funnel before the user has the purchasing intent. With click through…

    Search Engine Watchin Affiliate Social Paid Search- 14 readers -
  • Why I still hate LinkedIn Ads

    … LinkedIn strategy is much different. I create lower funnel, high friction ads. For example: This is kind of like asking to get married on the first date! But if you’re going to pay $8 per click, you might as well ask people to take the action you really want them to take! It’s a big ask. I would never do this on other display/social ad platforms…

    Larry Kim/ Search Engine Watchin Social- 22 readers -
    Earlier about the same topic:
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