Paid Social

    • Who’s Hiring in Growth Marketing: MealPal, Dashlane, Disruptor Beam, Stitch Fix

      Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape.

      Nanigans- 18 readers -
  • Who’s Hiring in Growth Marketing: Heal, Graze, Bark & Co.

    … this top talent with today’s most forward-thinking companies. Here’s a brief list of who’s currently hiring: Director of UA & Growth Marketing, Heal (Los Angeles) Company Brief Heal is a fast-growing health-tech start-up that has an award-winning on-demand house call doctor application. Heal’s highly qualified pediatricians and family practice…

    Nanigans- 30 readers -
  • Who’s Hiring In Growth Marketing: Square, TrueFacet, Crunchyroll

    … the Crunchyroll brand. Responsibilities include: Utilize all levers on social including content marketing, optimization, paid media, research, partnerships and data analysis Create innovative marketing and content plans to support new shows and partners Develop and implement creative content, engagement and measurement strategies Evaluate execution…

    Nanigans- 21 readers -
  • Three major developments that will shape multi-channel marketing in 2017

    … consumers are increasingly being put in a purchasing mindset. Social commerce, the closer integration of ecommerce and social, is a significant shift that has the potential to impact mobile, ecommerce, marketing and advertising, and marketers with stakes in any of these channels may well need to adapt their strategies accordingly in 2017 and beyond. Have your say on the state of paid search, social and cross-channel advertising in 2017. Take our 10-minute survey and be in with the chance to win £100 in Amazon vouchers. …

    Search Engine Watchin Social Paid Search Mobile- 17 readers -
  • Who’s Hiring In Growth Marketing: Casper, DraftKings, Capital One

    … this top talent with today’s most forward-thinking companies. Here’s a brief list of who’s currently hiring: Retention & Loyalty Marketing Manager, Casper (New York) Company Brief Casper is a startup that re-imagines sleep from the ground up. We launched in April 2014 with an outrageously comfortable mattress designed by former IDEO and NASA product…

    Nanigans- 24 readers -
  • Here’s Why Infographics Outperform Blog Posts

    … articles, where are readers coming from? This chart from our data team slices the channels that drove both article and infographic traffic: Since infographics reached more people than the blog posts, it would be natural to assume that this boost largely came from social, where infographics could serve as highly sharable visual content. As it turns…

    The Content Strategist- 1 readers -
  • Five most important search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, both LinkedIn and Facebook are beefing up their paid social offerings in different ways, while Google seeks to cut off Adwords revenues for fake news sites. And might Google be favouring desktop over its own AMP in its…

    Search Engine Watch- 9 readers -
  • Who’s Hiring In Growth Marketing: American Well, TrueFacet, Grubhub

    … this top talent with today’s most forward-thinking companies. Here’s a brief list of who’s currently hiring: Digital Marketing & Analytics Associate, American Well (Boston) Company Brief American Well is the most trusted telehealth services provider, having delivered healthcare into people’s homes and workplaces for close to a decade. The company…

    Nanigans- 18 readers -
  • Six social media advertising ideas to make you look like a big deal

    … as it starts getting retweeted and liked hundreds or maybe even thousands of times. “Wow, this guy is kind of a big deal,” they’ll think. They’ll want to work with you. 4. Spike your Medium posts Are you publishing on Medium yet? You should be. It’s a great way to grow your audience and expose your best content to more people. To get really big on Medium…

    Larry Kim/ Search Engine Watchin Social- 21 readers -
  • A guide to testing your paid social ads to enhance ROI

    … While display and paid search ads have their place in every digital marketing strategy, social media advertising is often an overlooked paid channel. Paid search is great at capturing user intent, but is a poor channel for proactive targeting customers, feeding the top of the funnel before the user has the purchasing intent. With click through…

    Search Engine Watchin Affiliate Social Paid Search- 13 readers -
  • Why I still hate LinkedIn Ads

    … Like a lot of marketers, I find LinkedIn Ads frustrating. The thing is, by making just a few needed improvements, both LinkedIn itself and advertisers could greatly benefit. For LinkedIn, advertising could be bringing in much more than a meagre $181 million in revenues, as it did during the second quarter of 2016. Compare that to the advertising…

    Larry Kim/ Search Engine Watchin Social- 18 readers -
    Earlier about the same topic:
  • Facebook unleashes its very own mobilegeddon

    … Last year, Google changed its algorithm to favour mobile-friendly sites. The change was dubbed Mobilegeddon as it threatened businesses that had not built mobile-friendly sites with lower rankings. Now, Google rival Facebook is weighing in on mobile-friendliness. Citing research, the social network says up to 40% percent of users will abandon…

    Search Engine Watchin Social- 18 readers -
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