Paid Social

  • The 2018 guide to B2B Sales, Part 1: Demand gen and demand capture

    … If you’ve ever made the switch from B2C or ecommerce to B2B marketing, you know there’s a world of difference. B2B offerings are generally much more expensive, with a very long lead-to-close time, and marketing needs to be addressed in a different and strategic manner. In B2B marketing, you must reach users at every point of the funnel…

    Search Engine Watchin Paid Search- 9 readers -
  • The Paid Media Cube: A Framework to Clarify and Communicate Your PPC Strategy

    … confusing about your plan, you’ll pay for it later in wasted time and/or budget.” Further, this post will walk you through the Paid Media Cube framework for identifying any opportunities you might be leaving on the table. Four questions to clarify your PPC strategy To better clarify and communicate your PPC plans, first answer these four questions…

    Unbouncein Paid Search- 17 readers -
  • Who’s Hiring in Growth Marketing: Wealthsimple, Harry’s, Via

    … Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape. Our mission is to connect…

    Nanigans- 24 readers -
  • Who’s Hiring in Growth Marketing: Square, Gwynnie Bee, Airbnb

    … Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape. Our mission is to connect…

    Nanigans- 19 readers -
  • Who’s Hiring in Growth Marketing: HelloFresh, Yousician, Grubhub, Audibene, Better

    … Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape. Our mission is to connect…

    Nanigans- 24 readers -
  • Who’s Hiring in Growth Marketing: Lyft, Thomson Reuters, Brooks Brothers

    … Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape. Our mission is to connect…

    Nanigans- 23 readers -
  • Who’s Hiring in Growth Marketing: Casper, PolicyGenius, Circle

    … Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape. Our mission is to connect…

    Nanigans- 21 readers -
  • Who’s Hiring in Growth Marketing: MealPal, Dashlane, Disruptor Beam, Stitch Fix

    … and promotions as necessary For the full job posting, click here. Senior Digital Marketing Analyst, Dashlane (New York) Company Brief Dashlane is a leading, award-winning password manager and digital wallet, intrinsically designed to make identity and payment simple and secure on every website and every device. We’re a rapidly growing tech startup…

    Nanigans- 25 readers -
  • Who’s Hiring in Growth Marketing: Heal, Graze, Bark & Co.

    … the ads, affiliate, and SEO and SEM channels while looking for new channels and ways to increase our word-of-mouth For the full job posting, click here. Digital Marketing Manager, graze (Richmond upon Thames, UK) Company Brief Using technology to create the world’s No.1 healthier snack brand, graze continues to grow and offer new ways for our consumers…

    Nanigans- 38 readers -
  • Who’s Hiring In Growth Marketing: Square, TrueFacet, Crunchyroll

    … efforts For the full job posting, click here. VP of Marketing, TrueFacet (New York City) Company Brief We are a community of jewelry aficionados, all dedicated to bringing you a transparent experience everyday, where you can shop and sell designer jewelry and watches by Cartier, Rolex, David Yurman, and many more! We’ve worked with and manufactured…

    Nanigans- 26 readers -
  • Three major developments that will shape multi-channel marketing in 2017

    … consumers are increasingly being put in a purchasing mindset. Social commerce, the closer integration of ecommerce and social, is a significant shift that has the potential to impact mobile, ecommerce, marketing and advertising, and marketers with stakes in any of these channels may well need to adapt their strategies accordingly in 2017 and beyond. Have your say on the state of paid search, social and cross-channel advertising in 2017. Take our 10-minute survey and be in with the chance to win £100 in Amazon vouchers. …

    Search Engine Watchin Social Paid Search Mobile- 35 readers -
  • Who’s Hiring In Growth Marketing: Casper, DraftKings, Capital One

    … and the friends who are being referred to improve advocacy and conversion. Tracking program performance (quantitative & qualitative tracking) and providing strategic recommendations for testing and optimizing the program. For the full job posting, click here. Paid Social & Mobile Senior Digital Marketing Manager, DraftKings (New York) Company…

    Nanigans- 30 readers -
  • Here’s Why Infographics Outperform Blog Posts

    … articles, where are readers coming from? This chart from our data team slices the channels that drove both article and infographic traffic: Since infographics reached more people than the blog posts, it would be natural to assume that this boost largely came from social, where infographics could serve as highly sharable visual content. As it turns…

    The Content Strategist- 2 readers -
  • Five most important search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, both LinkedIn and Facebook are beefing up their paid social offerings in different ways, while Google seeks to cut off Adwords revenues for fake news sites. And might Google be favouring desktop over its own AMP in its…

    Search Engine Watch- 19 readers -
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