Paid Social

    • Who’s Hiring in Growth Marketing: Heal, Graze, Bark & Co.

      Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape.

      Nanigans- 25 readers -
  • Who’s Hiring In Growth Marketing: Square, TrueFacet, Crunchyroll

    … during and after campaign launches and improve where needed For the full job posting, click here. eBook: Recruiting In-House Digital Advertising Talent Demand for data-driven marketers is on the rise, but this guide offers concrete insight and practical tips on attracting and retaining the best advertising talent. Download the eBook …

    Nanigans- 19 readers -
  • Who’s Hiring In Growth Marketing: Casper, DraftKings, Capital One

    … and new tactics and ideas as needed Further defining and implementing a social media center of excellence model For the full job posting, click here. eBook: Recruiting In-House Digital Advertising Talent Demand for data-driven marketers is on the rise, but this guide offers concrete insight and practical tips on attracting and retaining the best advertising talent. Download the eBook …

    Nanigans- 21 readers -
  • Here’s Why Infographics Outperform Blog Posts

    … articles, where are readers coming from? This chart from our data team slices the channels that drove both article and infographic traffic: Since infographics reached more people than the blog posts, it would be natural to assume that this boost largely came from social, where infographics could serve as highly sharable visual content. As it turns…

    The Content Strategist- 1 readers -
  • Five most important search marketing news stories of the week

    … to go through a LinkedIn Account Representative. But as of last week, they can do it all themselves through the LinkedIn Campaign manager. Al Roberts reported on ClickZ that, “Marketers can target their Sponsored InMail messages by filters such as location, company, industry, title, skills and education, and to set a call-to-action…

    Search Engine Watch- 8 readers -
  • Who’s Hiring In Growth Marketing: American Well, TrueFacet, Grubhub

    … with acquisition and CRM teams to grow new customer base and to increase order frequency among existing diners through social ads For the full job posting, click here. eBook: Recruiting In-House Digital Advertising Talent Demand for data-driven marketers is on the rise, but this guide offers concrete insight and practical tips on attracting and retaining the best advertising talent. Download the eBook …

    Nanigans- 17 readers -
  • A guide to testing your paid social ads to enhance ROI

    … rates from Facebook ads more than eight times better than paid search, there is definitely an opportunity to move some of your advertising spend onto social but it is important to utilise ad testing in order to maximise your ROI. This post is split into three sections; the theory behind advert testing; the specific elements which can be tested…

    Search Engine Watchin Affiliate Social Paid Search- 13 readers -
  • Why I still hate LinkedIn Ads

    … LinkedIn strategy is much different. I create lower funnel, high friction ads. For example: This is kind of like asking to get married on the first date! But if you’re going to pay $8 per click, you might as well ask people to take the action you really want them to take! It’s a big ask. I would never do this on other display/social ad platforms…

    Larry Kim/ Search Engine Watchin Social- 15 readers -
    Earlier about the same topic:
  • Facebook unleashes its very own mobilegeddon

    … Last year, Google changed its algorithm to favour mobile-friendly sites. The change was dubbed Mobilegeddon as it threatened businesses that had not built mobile-friendly sites with lower rankings. Now, Google rival Facebook is weighing in on mobile-friendliness. Citing research, the social network says up to 40% percent of users will abandon…

    Search Engine Watchin Social- 14 readers -
  • Who’s Hiring in Growth Marketing: SeatGeek, Airbnb, Dell

    … Specialist to join the Performance Marketing team in our San Francisco office. This role will report to the regional Paid Growth Manager and own our paid acquisition efforts in the Americas. Responsibilities include: Optimizing strategic growth levers across search, mobile and remarketing Building, optimizing, and scaling effective marketing…

    Nanigans- 13 readers -
  • Why understanding frequency is key to success with Facebook advertising

    … and targeting. This allows the targeting for many ads to be changed quickly and efficiently. That might be great for campaign management, but it’s not so brilliant for frequency management. Ad-sets track all of the users who have visited all ads and if an individual is served several ads from an ad-set, that will still only count as one unique user…

    Search Engine Watch- 15 readers -
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