Paid Social

  • Why I still hate LinkedIn Ads

    … LinkedIn strategy is much different. I create lower funnel, high friction ads. For example: This is kind of like asking to get married on the first date! But if you’re going to pay $8 per click, you might as well ask people to take the action you really want them to take! It’s a big ask. I would never do this on other display/social ad platforms…

    Larry Kim/ Search Engine Watchin Social- 10 readers -
    Earlier about the same topic:
  • Facebook unleashes its very own mobilegeddon

    … Google’s mobile-friendly test already recommends. These include compressing files, minimizing use of redirects and plugins, removing render-blocking JavaScript and using Content Delivery Networks (CDNs). Second, Facebook has built a prefetching system that identifies ads users are likely to click on and automatically retrieves some of the HTML…

    Search Engine Watchin Social- 10 readers -
  • Who’s Hiring in Growth Marketing: SeatGeek, Airbnb, Dell

    … Specialist to join the Performance Marketing team in our San Francisco office. This role will report to the regional Paid Growth Manager and own our paid acquisition efforts in the Americas. Responsibilities include: Optimizing strategic growth levers across search, mobile and remarketing Building, optimizing, and scaling effective marketing…

    Nanigans- 11 readers -
  • Why understanding frequency is key to success with Facebook advertising

    … and targeting. This allows the targeting for many ads to be changed quickly and efficiently. That might be great for campaign management, but it’s not so brilliant for frequency management. Ad-sets track all of the users who have visited all ads and if an individual is served several ads from an ad-set, that will still only count as one unique user…

    Search Engine Watch- 14 readers -
  • Facebook begins thwarting ad blockers

    … Although Facebook now generates upwards of 80% of its revenue from mobile ads, the world’s largest social network isn’t waving the white flag on desktop ad blocking. Yesterday, it announced that it’s changing the way it delivers desktop ads in an effort to thwart ad blocking software. Andrew Bosworth, Facebook’s Ads & Business Platform VP…

    Search Engine Watch- 7 readers -
  • Five ways to improve your organic reach on Facebook

    … Organic reach on Facebook is abysmal and getting worse, thanks to the latest announcement from the social network that’s visited by more than a billion users every day. Facebook will show more funny videos and baby pictures posted by family and friends instead of news and other marketing content from brands, businesses, and publishers. How bad…

    Larry Kim/ Search Engine Watch- 23 readers -
  • Facebook ad targeting: every possible option available [infographic]

    … A couple of weeks ago, a “simplified” Facebook Ads Manager user interface arrived, merging what used to be several separate targeting boxes into one megabox. Now demographics, interests, and behaviors all live within this one ‘Detailed Targeting’ box. Everything from job titles, to life events, to industries, to purchase behavior, are all lumped…

    Larry Kim/ Search Engine Watch- 29 readers -
  • Who’s Hiring In Growth Marketing: Sun Basket, Spotify, Zulily

    … to deliver campaigns across paid social, SEM, affiliate, native, display, video, digital radio and other paid marketing channels Proactive analysis and optimization of marketing campaigns to drive scalable growth and reduce customer acquisition costs Ongoing testing and optimization of visitor experiences, including ad messaging and appropriate…

    Nanigans- 11 readers -
  • Who’s Hiring In Growth Marketing: LendingTree, MasterClass, Redbubble

    … come to the right place! The Director of Paid Social Marketing is responsible for all aspects of paid social media campaigns, including: MasterClass (California) Company Brief MasterClass is a quickly growing VC-funded startup that is transforming online education by enabling anyone in the world to learn from the very best — including Serena…

    Nanigans- 7 readers -
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