Paid Social Advertising

  • Pay-to-Play: Social Media Marketing for Restaurants

    … Creating good content is an integral part to any digital marketing strategy. The issue many brands face is how to generate exposure with that content they’ve developed. While quality content can sometimes stand alone and reach the right audience organically, paid social advertising helps align the right users with the proper content and ensure…

    ZOG Digital Blogin Social- 18 readers -
  • SMX 2014 Recap – Measuring Up With Facebook

    … of direct click conversion. Leveraging cross device conversion attribution can help you understand how users move between devices before they convert. Additional insights can also be gathered through Facebook Audience Insights and Google Affinity Metrics. Measurements of your success should be tracked through brand lift in search and organic traffic…

    ZOG Digital Blogin Social Paid Search Twitter- 13 readers -
  • Tumblr Ads Can Now Run Across Yahoo Via Yahoo Gemini

    … Yahoo and Tumblr, which reach more than 800 million average monthly visitors. Tumblr Sponsored Posts are now integrated and available through Yahoo Gemini, the industry's only marketplace where advertisers can buy mobile search and native advertising. The move gives Yahoo a way to integrate Tumblr, which it acquired for $1.1 billion last May…

    Ginny Marvin/ Marketing Land- 20 readers -
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