Paid Social Advertising

  • Pay-to-Play: Social Media Marketing for Restaurants

    … Creating good content is an integral part to any digital marketing strategy. The issue many brands face is how to generate exposure with that content they’ve developed. While quality content can sometimes stand alone and reach the right audience organically, paid social advertising helps align the right users with the proper content and ensure…

    ZOG Digital Blogin Social- 18 readers -
  • SMX 2014 Recap – Measuring Up With Facebook

    … for Business and manages ZOG Digital’s paid advertising and social media marketing department. Below is a summary of his presentation and key takeaways to help your brand develop more measurable and effective campaigns. Measuring up with Facebook There are four steps to developing successful Facebook paid campaigns. When used together, marketers can…

    ZOG Digital Blogin Social Paid Search Twitter- 12 readers -
  • Tumblr Ads Can Now Run Across Yahoo Via Yahoo Gemini

    … Yahoo and Tumblr, which reach more than 800 million average monthly visitors. Tumblr Sponsored Posts are now integrated and available through Yahoo Gemini, the industry's only marketplace where advertisers can buy mobile search and native advertising. The move gives Yahoo a way to integrate Tumblr, which it acquired for $1.1 billion last May…

    Ginny Marvin/ Marketing Land- 19 readers -
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