Paid Social Advertising

  • Pay-to-Play: Social Media Marketing for Restaurants

    … Creating good content is an integral part to any digital marketing strategy. The issue many brands face is how to generate exposure with that content they’ve developed. While quality content can sometimes stand alone and reach the right audience organically, paid social advertising helps align the right users with the proper content and ensure…

    ZOG Digital Blogin Social- 14 readers -
  • SMX 2014 Recap – Measuring Up With Facebook

    … of direct click conversion. Leveraging cross device conversion attribution can help you understand how users move between devices before they convert. Additional insights can also be gathered through Facebook Audience Insights and Google Affinity Metrics. Measurements of your success should be tracked through brand lift in search and organic traffic…

    ZOG Digital Blogin Social Paid Search Twitter- 7 readers -
  • Tumblr Ads Can Now Run Across Yahoo Via Yahoo Gemini

    … In a sign of how Yahoo's new mobile search and native ad marketplace, Yahoo Gemini, is becoming integral to the company's ad growth plans, Yahoo announced today that Yahoo Gemini will power the syndication of Tumblr Sponsored Posts across Yahoo content. For the first time, content from Tumblr Sponsored Posts will be seamlessly promoted across…

    Ginny Marvin/ Marketing Land- 15 readers -