Paid Social Media

    • Three strategies for cracking the B2B code on Facebook

      When most people think Facebook advertising, they think B2C marketing. Many tend to assume that B2B marketing on Facebook doesn’t make sense or would not be effective – because it would be too hard to get in front of professionals, decision makers, and the right industry positions, and even if you do, they’re not in the mood to think about business if they’re browsing Facebook.

      Search Engine Watchin Social- 16 readers -
  • Social Media Advertising: Don’t Be Tardy for the Party

    … Social media advertising presents many exciting opportunities for marketers regarding media, targeting and general flexibility for reaching customers where they hang out. However, having seemingly unlimited options can make paid social a daunting channel to tackle. Just like you may feel after a long week, it’s sometimes easier to just stay…

    TopRank®in Social Paid Search- 17 readers -
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