Paid Social Media

  • Three strategies for cracking the B2B code on Facebook

    … business if they’re browsing Facebook. These assumptions, however, are quite inaccurate – and with the right strategies and targeting in place, Facebook can indeed be an effective B2B platform. Below are three key strategies for how to make your B2B marketing successful on Facebook. Build a layered Lookalike strategy Lookalike audiences are one…

    Search Engine Watchin Social- 21 readers -
  • Validate Your Social Media Strategy Against this 8-Point Checklist

    … and successful social media processes. Measurement – Whether it’s awareness, engagement, authority, retention, conversions, upsells, or experience, every social media strategy must have tools implemented to fully measure the key performance indicators of the strategy. Here’s the full infographic – be sure to check this against your strategies to ensure you’re building a profitable social media program. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social- 35 readers -
  • Social Media Advertising: Don’t Be Tardy for the Party

    … Social media advertising presents many exciting opportunities for marketers regarding media, targeting and general flexibility for reaching customers where they hang out. However, having seemingly unlimited options can make paid social a daunting channel to tackle. Just like you may feel after a long week, it’s sometimes easier to just stay…

    TopRank®in Social Paid Search- 17 readers -
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