Paid Social Media

  • Social Media Advertising: Don’t Be Tardy for the Party

    … Social media advertising presents many exciting opportunities for marketers regarding media, targeting and general flexibility for reaching customers where they hang out. However, having seemingly unlimited options can make paid social a daunting channel to tackle. Just like you may feel after a long week, it’s sometimes easier to just stay…

    TopRank®in Social Paid Search- 11 readers -
  • Promoted Tweets Convert 160% More Customers Than Organic Tweets [STUDY]

    A new study has revealed that while promoted tweets convert better than twice as well on Twitter compared to organic tweets, paid social media on other platforms is less successful. Research by Convertro amongst their users found that promoted tweets converted at an average of 3.9 percent, compared to just 1.5 percent for non-promoted tweets.

    Shea Bennett/ AllTwitter- 1 readers -
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