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Content marketing is an over-used, under analyzed, ethereal KPI buzzword phrase in marketing which has gone to its logical conclusion, business owners blogging about uninteresting topics in order to connect or to keep their website fresh. Content is Not a Means to an End Years ago Google loved to rank larger websites with more content.
… a Learning Center To get started with turning your blog into a learning center, you must find out what your audience needs help with. Identify Pain Points The first step in providing your audience with helpful information is finding out what it is that they actually want to know. What are the pain points of potential customers? There are many ways…