Pamela Wilson

  • Homogenized Content: Content Fail

    … stop to find out more. Include captions since they get read more. Optimize visuals for search. Other content formats. Add video, audio (or podcasts), presentations, infographics and charts. Give readers more than one way to consume your content. Research or data. Show that you’ve done your homework. Back up your statements with facts. Link data…

    Heidi Cohen/ Heidi Cohenin Content- 17 readers -
  • Orphan Content: Is Your Budget Going Down The Toilet?

    … content Unlike re-envisioning or curating your existing content, repackaging your content takes your existing information and transforms it into something new. It usually involves combining a number of pieces of content and adding new text and images. It’s best used for ebooks and presentations. For example, when he was at SAP, Micheal Brenner took…

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -