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Five Ways To Improve Your Headlines Headlines matter. This isn’t a marketing newsflash. Back in the Mad Men era, David Ogilvy famously said: On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
… resembling a human being. This means voice and branding. As Copyblogger’s Pamela Wilson noted in a LinkedIn conversation, voice can be difficult to teach. For example FreakerUSA has attitude and it shows in their writing. (Hat tip to Ann Handley.) “Established in 2011 and located in Wilmington, North Carolina, Freaker USA quickly grew…
…. With its deep catalog of content, it’s no surprise that Copyblogger does this on a regular basis. They just did this with Pamela Wilson’s post on Picasso. It’s dated February 4, 2016 yet the comments date back to October 20, 2011. Copyblogger republishes content to avoid orphan content Comments from 2011 show Copyblogger republished article Check out…