Pamela Wilson

  • How To Write Better Headlines Based On Data [Research]

    … you’re creating content marketing, social media shares, advertising or digital or print media. Bottom line: After investing precious resources info lovingly crafting content and social media shares, don’t just slap any headline on it that pops into your head at the last minute. Headline darling Upworthy recommends cranking out at least 25…

    Heidi Cohen/ Heidi Cohenin Content Blogging How To's- 16 readers -
  • Homogenized Content: Content Fail

    … resembling a human being. This means voice and branding. As Copyblogger’s Pamela Wilson noted in a LinkedIn conversation, voice can be difficult to teach. For example FreakerUSA has attitude and it shows in their writing. (Hat tip to Ann Handley.) “Established in 2011 and located in Wilmington, North Carolina, Freaker USA quickly grew…

    Heidi Cohen/ Heidi Cohenin Content- 27 readers -
  • Orphan Content: Is Your Budget Going Down The Toilet?

    … reassess existing content when you’re writing related or seasonal content. LinkedIn’s Jason Miller did this with his highly successful guide. 3. Add other media formats (where appropriate) Extend your content’s reach to new audiences by transcribing your articles into another media format. For example, Social Media Examiner creates an audio…

    Heidi Cohen/ Heidi Cohenin Content- 35 readers -
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