Pamela Wilson

  • Homogenized Content: Content Fail

    … stop to find out more. Include captions since they get read more. Optimize visuals for search. Other content formats. Add video, audio (or podcasts), presentations, infographics and charts. Give readers more than one way to consume your content. Research or data. Show that you’ve done your homework. Back up your statements with facts. Link data…

    Heidi Cohen/ Heidi Cohenin Content- 20 readers -
  • Orphan Content: Is Your Budget Going Down The Toilet?

    … maximizing long-term content ROI. According to Moz’s Rand Fishkin, the biggest content marketing misconception is assuming your audience will take an action towards purchase after reading just one piece of your content. Rather content marketing is a long-term process. Like many sports, it requires a team of content, not just a single piece. Like…

    Heidi Cohen/ Heidi Cohenin Content- 31 readers -
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