Pamela Wilson

  • Homogenized Content: Content Fail

    … Transform Your Homogenized Content Into Customer Magnets Homogenized content is spreading across business websites and social media faster than spilled milk. Homogenized content is like the containers of milk mass packaged for your supermarket. If you’ve never had farm fresh milk, you may not know what you’re missing. (I’m lucky. One of my…

    Heidi Cohen/ Heidi Cohenin Content- 11 readers -
  • Orphan Content: Is Your Budget Going Down The Toilet?

    … content Unlike re-envisioning or curating your existing content, repackaging your content takes your existing information and transforms it into something new. It usually involves combining a number of pieces of content and adding new text and images. It’s best used for ebooks and presentations. For example, when he was at SAP, Micheal Brenner took…

    Heidi Cohen/ Heidi Cohenin Content- 16 readers -