Pamela Wilson

  • Homogenized Content: Content Fail

    … stop to find out more. Include captions since they get read more. Optimize visuals for search. Other content formats. Add video, audio (or podcasts), presentations, infographics and charts. Give readers more than one way to consume your content. Research or data. Show that you’ve done your homework. Back up your statements with facts. Link data…

    Heidi Cohen/ Heidi Cohenin Content- 30 readers -
  • Orphan Content: Is Your Budget Going Down The Toilet?

    …. Edgar’s Laura Roeder recommends tapping into algorithms to maximize your content reach keeping your social media shares alive on various platforms. This way you and your audience don’t forget about it. Razorsocial’s Ian Cleary spotlights older articles in his email newsletters. I’m sure it drives new readers to existing content. Noah Kagan…

    Heidi Cohen/ Heidi Cohenin Content- 38 readers -