Pamela Wilson

  • Homogenized Content: Content Fail

    … resembling a human being. This means voice and branding. As Copyblogger’s Pamela Wilson noted in a LinkedIn conversation, voice can be difficult to teach. For example FreakerUSA has attitude and it shows in their writing. (Hat tip to Ann Handley.) “Established in 2011 and located in Wilmington, North Carolina, Freaker USA quickly grew…

    Heidi Cohen/ Heidi Cohenin Content- 12 readers -
  • Orphan Content: Is Your Budget Going Down The Toilet?

    …. Edgar’s Laura Roeder recommends tapping into algorithms to maximize your content reach keeping your social media shares alive on various platforms. This way you and your audience don’t forget about it. Razorsocial’s Ian Cleary spotlights older articles in his email newsletters. I’m sure it drives new readers to existing content. Noah Kagan…

    Heidi Cohen/ Heidi Cohenin Content- 17 readers -