Pantene is a brand of hair care products owned by Procter & Gamble. The product line was first introduced in Europe in 1947 by Hoffmann-La Roche of Switzerland, which branded the name based on panthenol as a shampoo ingredient. It was purchased by Procter & Gamble (P&G) in 1985 in order for P&G to compete in the "beauty product" market rather than only functional products.The brand's best-known product became the conditioning shampoo Pantene Pro-V (Pantene Pro-Vitamin). The product became most noted due to an advertising campaign in the late 1980s in which fashion models said, "Don't hate me because I'm beautiful.
Posts about Pantene
  • JCPenney goes tone deaf on breast cancer

    … as serious as going for an annual mammogram to determine whether or not you have a malignant mass. It’s easy to imagine this couple shopping at JCPenney. But who is the patrician-looking man, and why is he leering behind this smiling, middle-aged woman? More perplexing, whose fingers are those in the foreground, exactly? The worst aspect…

    Digiday- 18 readers -
  • The Impact of Campaign Structure on Bid Management – Part I

    … unrelated to bid levels that are hurting performance. Most commonly, I find bidding inefficiencies resulting from campaign structure issues. I think we all intuitively know that structure impacts bidding, but it is something frequently overlooked and forgotten when analyzing bidding performance. The truth of the matter is, campaign structure can…

    Miles Olsen/ PPC Heroin Google- 4 readers -
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