Pantene

Pantene is a brand of hair care products owned by Procter & Gamble. The product line was first introduced in Europe in 1947 by Hoffmann-La Roche of Switzerland, which branded the name based on panthenol as a shampoo ingredient. It was purchased by Procter & Gamble (P&G) in 1985 in order for P&G to compete in the "beauty product" market rather than only functional products.The brand's best-known product became the conditioning shampoo Pantene Pro-V (Pantene Pro-Vitamin). The product became most noted due to an advertising campaign in the late 1980s in which fashion models said, "Don't hate me because I'm beautiful.
Posts about Pantene
  • JCPenney goes tone deaf on breast cancer

    …. When even decidedly mainstream brands like Always, with its “Like a Girl” campaign, and Pantene, with “Labels Against Women,” are reflecting a more progressive conception of what it means to be a woman, it’s abundantly clear the cultural conversation has shifted. JCPenney has wasted a lot of money here, plus the opportunity to show women it really…

    Digiday- 19 readers -
  • The Impact of Campaign Structure on Bid Management – Part I

    … unrelated to bid levels that are hurting performance. Most commonly, I find bidding inefficiencies resulting from campaign structure issues. I think we all intuitively know that structure impacts bidding, but it is something frequently overlooked and forgotten when analyzing bidding performance. The truth of the matter is, campaign structure can…

    Miles Olsen/ PPC Heroin Google- 7 readers -
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