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How quickly and effectively marketers respond and adapt to ongoing consumer feedback has become a new determinant of brand performance. According to 90% of the 150 brand marketers surveyed, responsiveness—or the ability to source, understand and then quickly react to feedback, preferences, and needs—is important, if not critical, to the delivery of an exceptional customer experience.
… influencers that attended the shows, such as press titles and bloggers. They will have made detailed posts about the new trends, For the new colours featured in the fashion shows, Pantone is a good reference. For the Google tools-maniacs, Google Trends gives a good idea of what search terms and keywords are being used over the years. Longtail to use…