Pardot

  • 7 Social Branding Dos and Don’ts

    … with your followers and even occasionally survey them to find out what they need. Use your social media platform to give them just this. James Jorner is a content strategist and marketer at Effective Inbound Marketing. His company specializes in online branding and digital marketing for businesses. …

    AllTwitterin Social Twitter- 27 readers -
  • Interview: Ben Ruedlinger of Wistia on Video Marketing

    … include Marketing Automation integrations with Marketo, Pardot or HubSpot to see how your videos are contributing to your overall marketing strategy. Marketo – Add email collectors directly into your videos and those new leads will be automatically added to your lead database in Marketo. See which videos your leads are watching directly…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • Sales and Marketing: The Original Game of Thrones

    … This is a great infographic from the Pardot team on organizations where sales and marketing struggle to align themselves. As a marketing consultant, we’ve struggled with sales-driven organizations as well. One key issue is that sales-driven organizations often apply the same expectations they have for their sales team to the marketing team. We…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • 14 Different Terms Used Across Marketing Automation Platforms

    … way through the marketing automation jargon by getting to know the marketing automation terms associated with Marketo, Pardot, HubSpot, Act-On and Eloqua in Uberflip’s infographic, How to “Speak Marketing Automation”. The infographic covers unidentified website visitors, records, lists, filtered lists (or segments), event triggers, campaigns, automated drip campaigns, activities, scores, Salesforce integrations, analytics, assets, calendar and community support. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 31 readers -
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