Pardot

  • 7 Social Branding Dos and Don’ts

    … According to a recent study by Pardot, 80 percent of consumers are more likely to evaluate solutions from the brands they follow on social channels. It’s also been revealed that 67 percent of people are more likely to buy from brands they follow on Twitter, and that 79 percent of people will recommend brands they follow. With more than 2.3…

    AllTwitterin Social Twitter- 23 readers -
  • Interview: Ben Ruedlinger of Wistia on Video Marketing

    … include Marketing Automation integrations with Marketo, Pardot or HubSpot to see how your videos are contributing to your overall marketing strategy. Marketo – Add email collectors directly into your videos and those new leads will be automatically added to your lead database in Marketo. See which videos your leads are watching directly…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • Sales and Marketing: The Original Game of Thrones

    … be able to provide overall analysis on how their efforts are helping the sales representative. That’s why I appreciate the conclusion of this infographic – pointing to how marketing automation – with lead grading / scoring, lead nurturing and reporting will help the sales team and direct the marketing team to improving overall acquisition…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • 14 Different Terms Used Across Marketing Automation Platforms

    … I’m not sure why marketers always feel compelled to make up their own terminology for virtually everything… but we do. Even though marketing automation platforms have fairly consistent features, each of the most popular marketing automation providers call each feature something different. If you’re evaluating platforms, this could get pretty…

    Douglas Karr/ Marketing Technology Blog- 26 readers -
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