Pardot

  • 7 Social Branding Dos and Don’ts

    … yourself. However, too much self-promotion can do more harm than good. According to a study by BuzzStream and Fractl, 45 percent of people will unfollow a brand on social media due to excessive self-promotion. It goes without saying, too, that you should be careful about automating your social media efforts in an attempt to get more people…

    AllTwitterin Social Twitter- 23 readers -
  • Interview: Ben Ruedlinger of Wistia on Video Marketing

    … Ben Ruedlinger is the Vice President of Operations at Wistia. Wistia is the leader in professional video hosting with analytics and video marketing tools for businesses. If you’re asking yourself why would you host with Wistia rather than a video host like Vimeo or YouTube, there are some nuances: YouTube – You honestly shouldn’t be asking…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Sales and Marketing: The Original Game of Thrones

    … be able to provide overall analysis on how their efforts are helping the sales representative. That’s why I appreciate the conclusion of this infographic – pointing to how marketing automation – with lead grading / scoring, lead nurturing and reporting will help the sales team and direct the marketing team to improving overall acquisition…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • 14 Different Terms Used Across Marketing Automation Platforms

    … way through the marketing automation jargon by getting to know the marketing automation terms associated with Marketo, Pardot, HubSpot, Act-On and Eloqua in Uberflip’s infographic, How to “Speak Marketing Automation”. The infographic covers unidentified website visitors, records, lists, filtered lists (or segments), event triggers, campaigns, automated drip campaigns, activities, scores, Salesforce integrations, analytics, assets, calendar and community support. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • The Marketing and Sales Benefits of Marketing Automation

    … According to CSO Insights, companies with mature lead generation and management practices have a 9.3% higher sales quota achievement rate. This is where sales automation platforms like our sponsors at Salesvue have had a dramatic impact on improving both reporting and efficiency of teams utilizing Salesforce – providing a prospecting to pipeline…

    Douglas Karr/ Marketing Technology Blogin Social- 22 readers -
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