• JJ Watt and Gatorade Teach Us a Lesson in Video Marketing

    … to consume and share. #4 Optimize Custom Video Thumbnails One complaint I could lodge about this campaign is the thumbnails. Gatorade certainly could have spent more time selecting and improving what was showing. On one hand, the natural screenshots do lend some viral credibility to the campaign. As we’ve mentioned before, an overdone thumbnail reeks…

    Andy Smith/ ReelSEO- 32 readers -
  • Adult Swim: YouTube Channel Review - Through the 'Reel' Wringer

    … surprised to see that the show Robot Chicken accounted for almost 60% of all Adult Swim’s views on YouTube. Then I thought about it and I was not longer surprised because Robot Chicken parodies pop culture conventions in many of their sketches. Parodies work really well on YouTube because they’re so shareable and because they have the potential to rank…

    ReelSEOin Social YouTube- 27 readers -
  • How the #ChevyGuy Flub Became a #TechnologyAndStuff YouTube Win

    … of zoning out, people will watch closely just to see if he gets nervous again - it creates great tension in an sponsorship moment that we have been conditioned to ignore. Wilde has become an instant celebrity when he could have been forgotten along with so many other boring executive statements. The #ChevyGuy Parodies Have Already Begun Social…

    ReelSEOin Social How To's YouTube- 15 readers -
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