Parse Analytics

  • Vevo Taps Parse Push

    … to Argam DerHartunian, vice president of product: “Parse is good for pushing notifications to users and specifically getting data on those we are engaging with.” With the seamless connection between Parse Push and Parse Analytics, Vevo is able to develop a comprehensive understanding of what kinds of push messaging resonates with its app users, encouraging improvement for its engagement and retention. Readers: Do you watch music videos on Vevo? …

    David Cohen/ AllFacebook- 9 readers -
  • Parse Reports Explosive Asia-Pacific Growth

    … Facebook-owned cloud application platform Parse touted its strong growth in the Asia-Pacific region during the first half of 2014 in a blog post by its founder and CEO, Ilya Sukhar. According to Sukhar, active apps on the Parse platform grew by nearly 90 percent in the region during the first six months of the year, and apps that use all three…

    David Cohen/ AllFacebook- 8 readers -
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