Parse.Ly

    • 2 Reasons Facebook’s Latest Algorithm Change Will Impact Marketers

      Last week, the world got wind of the biggest Facebook algorithm change in years. Google officially reclaimed its spot as the top source of referral traffic since Facebook overtook it in August 2015, which means the world’s biggest social network has been pushing less and less traffic to content. According to a Parse.ly data analysis of over 2,500 sites, Facebook referral traffic now sits at 35.

      Joe Lazauskas/ The Content Strategistin Social- 11 readers -
  • Raise Report: New Funding for Pro.com, Amplitude, CommonSense Robotics

    … professionals in its network. The company will put the funding toward geographic expansion, as it aims to open up shop in 10 additional cities over the next year. Wednesday, Aug 9: Parse.ly Scores $6.8 Million for Publisher Analytics Grotech Ventures and Blumberg Capital led the Series B round, VentureBeat reported. Parse.ly is an analytics platform…

    Street Fight- 17 readers -
  • Longer-Form Articles Work on Smartphones (Study)

    … at nearly the same rate as short-form stories—1,530 complete interactions (URL to definition) versus 1,576. Other findings included: 36 percent of interactions with long-form news lasted more than two minutes, compared with 10 percent for short-form news. 66 percent of complete interactions with short-form stories were one minute or shorter, compared…

    David Cohen/ AllFacebookin Social Facebook Twitter- 19 readers -
  • Data vs. Editorial Judgment: The Danger of Chasing Numbers

    … the news value in that story,” Buttry said. “At some point, CNN, because they were getting good ratings on that, turned it into a trivial level, but it being a big story is sound editorial judgment.” According to Parse.ly CEO Sachin Kamdar, when it comes to publishing, data should only be a means for understanding what to measure. “In their case…

    Myriah Towner/ The Content Strategistin Content- 10 readers -
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