Parsely

  • Question of the day: Platforms, friend or foe?

    … The role of platforms was a major topic for attendees at Digiday’s publishing summit in Vail. The relationship between publishers and major traffic drivers like Facebook and Google has never been more important so we sat down with a few publishers to ask them one single question about today’s biggest platforms: Friend or foe? Find out what…

    Digiday- 23 readers -
  • Question of the Day: Is autoplay video’s cardinal sin?

    … Advertisers and publishers are hungry for views and autoplay video can deliver them, but is it really wise for publishers to confront their audience with sight, sound, and motion at every turn? We sat down with Freddie Godfrey, director of content syndication at Newsy, to talk about the much maligned format. His advice? Publishers should let user…

    Digiday- 14 readers -
  • Question of the Day: Are there too many metrics?

    … Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail, Colorado for a fireside chat about how publishers can…

    Digiday- 13 readers -
  • Publishers still need to learn how to use their audience data

    … by Sachin Kamdar, CEO, Parse.ly Those who work in digital publishing are always thinking about what’s next, and back in 2012, that was data. When Parse.ly launched that year, I wrote in Mediashift, “It will become common practice to ‘interview the data’ when designing an editorial calendar, or selecting featured articles and posts for the near…

    Digidayin How To's- 21 readers -
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