Parsely

  • Question of the Day: Are there too many metrics?

    … Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail, Colorado for a fireside chat about how publishers can…

    Digiday- 16 readers -
  • Publishers still need to learn how to use their audience data

    … by Sachin Kamdar, CEO, Parse.ly Those who work in digital publishing are always thinking about what’s next, and back in 2012, that was data. When Parse.ly launched that year, I wrote in Mediashift, “It will become common practice to ‘interview the data’ when designing an editorial calendar, or selecting featured articles and posts for the near…

    Digidayin How To's- 22 readers -