• Question of the Day: Are there too many metrics?

    … Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail, Colorado for a fireside chat about how publishers can…

    Digiday- 16 readers -
  • Publishers still need to learn how to use their audience data

    … many difficulties adjusting to digital platforms. Nieman Lab’s Joshua Benton called it “one of the key documents of this media age.” The Times report showed how access and usage of data were becoming more desirable, with clear benefits and goals for the writers, businesses and audience. Going data crazy wasn’t just for BuzzFeed anymore…

    Digidayin How To's- 22 readers -
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