Participation Marketing

  • Why It’s Time for More Participation in B2B Content Marketing

    … an important question: How can companies scale content quality & quantity without scaling resources? I think there are several answers to that depending on your situation, but one avenue worth pursuing is the notion of adding more participation to B2B content marketing. What is participation marketing? It’s not just another name for UGC…

    Lee Odden/ TopRank®in Content- 40 readers -