Participation Marketing

  • Why It’s Time for More Participation in B2B Content Marketing

    … A modular approach to co-created content How to optimize, socialize and repurpose co-created content If you’re on the East Coast, then I hope you’ll find your way to the MarketingProfs B2B Forum: Oct 21-23, MarketingProfs B2B Forum – Boston If You Want B2B Content to be Great, Ask Your Community to Participate Let’s face it, creating a variety…

    Lee Odden/ TopRank®in Content- 44 readers -
  • If You Want Your Content Marketing to be Great, Ask Influencers to Participate

    With ubiquitous internet connectivity and billions of people empowered to create and publish online, digital marketing competition is greater than ever. Companies are increasingly challenged to create quality content that can stand out to attract and engage new customers. How can businesses grow their reach and improve content quality in such a market? Through participation ...

    Lee Odden/ TopRank®- 22 readers -
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