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    • 8 Essential Questions Your Agency Website Should Answer

      Your marketing agency website might be something you created yourself on a then user-friendly platform years ago and admittedly haven’t touched since. Or, it might be something you update once a year thanks to the help of your hired web developer. No matter what the situation, as you craft your marketing plan for the coming year, it’s important to review your website to make ...

      Constant Contact- 10 readers -
  • Goal Setting Tips for Marketing Agencies

    … As a marketing agency, or marketing services provider, you’re no doubt always thinking of ways to improve your clients’ marketing strategies — but what about your own? Now that we’re into the new year, have you taken some time to think about your own marketing? Don’t just proclaim this will be the best year for your clients, also claim…

    Constant Contact- 12 readers -
  • Partner with Ibotta, the 3rd largest Shopping App in the U.S.

    … Our partner, Button, is inviting brands to apply for a partnership with Ibotta, a mobile coupon and cash back shopping app for iPhones and Android phones. Button, Ibotta’s mobile commerce platform, is offering a new, express onboarding path for merchants – providing them with the opportunity to gain access to one of the fastest growing mobile…

    Acceleration Partners- 18 readers -
  • 7 Digital Marketing Myths to Forget Right Away

    … to technology. Digital marketing is not just about the use of various digital tools and posting promotional ads on different social media channels. This is how Anastasia Parokha, CEO at Unplag, commented on this, “You can expect favorable outcomes when you have a well-elaborated strategy, testing, maintenance and assessment. Digital trends change…

    Relevancein Social SEO- 39 readers -
  • How to Hook Your Audience through Targeting

    …With So Many Fish in the Sea, Target Marketing Helps Hook the Right Ones When people buy goldfish as pets, they probably aren’t expecting to develop deep, emotional connections with these animals. Goldfish aren’t capable of showing affection, you can’t teach them how to fetch the morning paper, and everyone knows they have extremely short…

    Relevancein EMail How To's- 22 readers -
  • 5 Content Marketing Techniques That Help Warm Up Cold Prospects

    … No matter how great your business’s products or services are, there are always going to be people who haven’t heard of you. Those potential customers often become the focus of a brand’s sales and marketing efforts. But reaching out to them can be difficult, especially if you’re trying to grow beyond your own local community. At one time…

    Relevancein EMail Content- 29 readers -
  • Want Social Shares? Then A/B Test Your Headlines

    … Adopt This Strategy Like any new finding in marketing, this technique can be used for good or for evil. Some might be tempted to test a handful of different clickbait-style titles for any given article. But, it could also save you (and your writing team) from the embarrassment of dozens of similarly structured, vapid blog post titles. Let’s say…

    Relevancein EMail- 36 readers -
  • Which Types of Content are Worth Investing in?

    … Everyone understands the value of content marketing at this point, but the question is whether or not your content strategy is delivering a high enough ROI to justify your expenses. Believe it or not, the return you receive is directly related to the various content formats and styles you use. Choosing the Right Content If you’re going to invest…

    Relevancein Social Content- 26 readers -
  • The Benefits of Creating Software Training Videos for Customers

    … Since the internet is global, and the number of mobile devices is rising into the billions, there’s a huge potential market for your software product. Even if you’ve targeted the right user demographic, the biggest barrier in generating sales is that users just aren’t familiar with the new release. They just don’t understand the benefits…

    Relevance- 28 readers -
  • 7 Ways to Build Initial Visibility for Your Online Blog or Business

    … In a perfect world, if you had a good idea or product, people would be able to find it with ease, and they’d flock to you without anything standing in the way. Unfortunately, this isn’t how the world works; even if you have an amazing idea, you might not be able to connect with an initial audience for it without some help. On the bright side…

    Larry Alton/ Relevancein Social- 35 readers -
  • Small Business Marketing: Don’t Tell Me I’m Creative, Tell Me I’m Relevant

    … Regardless of the nature of your business, your product or your service, it’s understandable that you would want to put your best foot forward when telling potential customers about what you do. This is something you should always be thinking about—how to put your story in the best light possible. Over the course of my career, however, I’ve met…

    Relevancein Content- 9 readers -
  • Small Business Marketing: Don’t Tell Me I’m Creative, Tell Me I’m Relevant

    … Regardless of the nature of your business, your product or your service, it’s understandable that you would want to put your best foot forward when telling potential customers about what you do. This is something you should always be thinking about—how to put your story in the best light possible. Over the course of my career, however, I’ve met…

    Relevancein Content- 11 readers -
  • 7 Ways to Build Initial Visibility for Your Online Blog or Business

    … In a perfect world, if you had a good idea or product, people would be able to find it with ease, and they’d flock to you without anything standing in the way. Unfortunately, this isn’t how the world works; even if you have an amazing idea, you might not be able to connect with an initial audience for it without some help. On the bright side…

    Larry Alton/ Relevancein Social- 23 readers -
  • The Benefits of Creating Software Training Videos for Customers

    … Since the internet is global, and the number of mobile devices is rising into the billions, there’s a huge potential market for your software product. Even if you’ve targeted the right user demographic, the biggest barrier in generating sales is that users just aren’t familiar with the new release. They just don’t understand the benefits…

    Relevance- 27 readers -
  • Which Types of Content are Worth Investing in?

    … Everyone understands the value of content marketing at this point, but the question is whether or not your content strategy is delivering a high enough ROI to justify your expenses. Believe it or not, the return you receive is directly related to the various content formats and styles you use. Choosing the Right Content If you’re going to invest…

    Relevancein Content- 30 readers -
  • Want Social Shares? Then A/B Test Your Headlines

    … Adopt This Strategy Like any new finding in marketing, this technique can be used for good or for evil. Some might be tempted to test a handful of different clickbait-style titles for any given article. But, it could also save you (and your writing team) from the embarrassment of dozens of similarly structured, vapid blog post titles. Let’s say…

    Relevance- 35 readers -
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