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…This post was originally featured in Social Media Today.Advertising on Facebook–or any social media channel– can be a daunting task. Running relevant and impactful campaigns for your business involves tools and tactics, numerous ad types and best practices. With Facebook advertising beginners in mind, we’ve created the following checklist to help…
… those on product details or local inventory pages. Targeting based on offline behavior with partner categories: Third-party data providers including Datalogix, Acxiom, Polk and Epsilon provide targeting lists using data from sources like loyalty cards, DMV (department of motor vehicle) information and real-estate purchases. Note: There…
… with the clothes they wear, rather than the children in their household. Shoppers of “mature apparel” brands like Talbots, White House/Black Market, and Lands End are likely candidates for back to school campaigns. 5 Tips for Maximizing Your Back to School Campaigns on Facebook 1. Think outside the box. Even if your service or product doesn’t directly tie…
Facebook announced that it will begin rolling out its redesigned right-hand-side ads early next week. The revamp of those ad units was originally announced in April. The social network said in April that the new look for right-hand-side ads was aimed at providing a better experience for users, but tests also showed up to three times more engagement, clearly benefiting advertisers.