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  • The Definitive Facebook Advertising Checklist for Beginners

    …This post was originally featured in Social Media Today.Advertising on Facebook–or any social media channel– can be a daunting task. Running relevant and impactful campaigns for your business involves tools and tactics, numerous ad types and best practices. With Facebook advertising beginners in mind, we’ve created the following checklist to help…

    Nanigansin Social Facebook- 11 readers -
  • REPORT: Facebook Advertising, from Awareness All the Way Through to Sales

    … and achieve as many learnings as possible. To do so, either: Deploy Facebook’s reach and frequency tool: Input the number of people in your target audiences and the number of times they should see a message. Guarantees delivery to the right people. Deploy CPM (cost per thousand impressions) bidding in the Facebook News Feed auction. Since the reach…

    David Cohen/ AllFacebookin Social- 25 readers -
  • Back to School Targeting on Facebook: Attracting the Right Customers

    … such as: Back to School Graduate Management Admission Test Freshman Class 2014 You can also play up the deal aspect of your back to school sales by targeting shoppers who have liked price-sensitive Pages such as Coupon Divas or CouponClipinista. Behavior targeting is the most granular method of all. Using information from Facebook’s Partner…

    Nanigansin Social- 4 readers -
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