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  • The Definitive Facebook Advertising Checklist for Beginners

    …This post was originally featured in Social Media Today.Advertising on Facebook–or any social media channel– can be a daunting task. Running relevant and impactful campaigns for your business involves tools and tactics, numerous ad types and best practices. With Facebook advertising beginners in mind, we’ve created the following checklist to help…

    Nanigansin Social Facebook- 11 readers -
  • REPORT: Facebook Advertising, from Awareness All the Way Through to Sales

    …) Education level Connectedness to your page (fan versus friend of fan versus no connectedness at all) Based on usage: Type of operating system (i.e., iOS versus Android) Desktop versus mobile Type of Internet connection Lookalikes: Scale demand for products and services with lookalike modeling, a native Facebook capability allowing advertisers to find…

    David Cohen/ AllFacebookin Social- 25 readers -
  • Back to School Targeting on Facebook: Attracting the Right Customers

    … with the clothes they wear, rather than the children in their household. Shoppers of “mature apparel” brands like Talbots, White House/Black Market, and Lands End are likely candidates for back to school campaigns. 5 Tips for Maximizing Your Back to School Campaigns on Facebook 1. Think outside the box. Even if your service or product doesn’t directly tie…

    Nanigansin Social- 6 readers -
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